External Blogger

Jeff's Rant

By Jeff Solomon, MAS

About Jeff

Jeff Solomon, MAS is the creator of, the industry's most popular business resource program. Jeff’s Rant will touch on topics with his straightforward approach to life and business.

Compliance Chat

Jeff Jacobs
Let Me Google That For You
Sep 19, 2014

On more than one occasion I have taken the easy road and asked a question of a colleague rather than...

Beyond Words

Rebecca Kollmann, MAS+
Create an Experience
Sep 15, 2014

There are times when we do everything we can to reach our goal as quickly and as effortlessly as possible....

Kiwi's Coaching Corner

Paul  Kiewiet
Focus or Discipline?
Sep 11, 2014

A great many of my coaching clients ask for help with focus. They are easily distracted and stray from doing...

Not So Technically Speaking

Dale Denham
3 Reasons Promotional Products Work Better Than Most Online Advertising
Sep 9, 2014

Promotional products cannot be blocked but online advertising can and is. In fact, the blocking of ads on websites is...

Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
"You Don't Have to be Great"
Sep 8, 2014

That's right. "You don't have to be great to start, but you have to start to be great." I love...

Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
What Clients Really Want—It’s Not the Best Price!
Aug 25, 2014

A few years back I was speaking at Fruit of the Loom’s national sales meeting, I had the pleasure of...

Selling Smarter

Rosalie Marcus
My Very Personal Connection to the ALS Challenge
Aug 19, 2014

You’ve probably seen the ALS Ice Bucket Challenge all over social media and TV. Perhaps you’ve taken it. For me,...


Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...

Promotional Fashionista

Colleen McKenna
5 Soccer Promotions for After the World Cup
Jul 1, 2014

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans....

Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...

Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Source Your Inner Iron Man
Jun 11, 2014

Be a hero. Look for opportunities to swoop in and save the day. Source your inner Thor or Wonder Woman....

The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...

Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...

Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...

Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...

My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...

Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...

Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...

The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...

Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...

SAAGNY and PPAI Are Making a Difference for Victims of Hurricane Sandy


We are in an awesome industry where everyone cares about one another. In the wake of Hurricane Sandy, we can see this in how our industry works together to make a difference in the lives of others.

Natural disasters negatively affect personal lives and disrupt business operations. Before Hurricane Sandy, there was Hurricane Katrina, Midwest tornados and, in my neighborhood, the devastating Northridge earthquake that caused incredible damage.

Mike Michalowicz wrote an excellent article entitled "How I Ran My Business from a Hurricane Shelter". He refers to this storm as Hurricane Sandra, choosing to call her by her full name, noting that he is a parent and he’s mad at her. For him and thousands of other businesses, services may have come to a halt, but business has not.

When these disasters happen, various humanitarian organizations step up to help. The promotional products industry, through associations like the Specialty Advertising Association of Greater New York (SAAGNY) and Promotional Products Association International (PPAI) are making a very real difference helping those affected by this tragedy.

The Regional Association Council (RAC), created 15 for the Fund, a business recovery Fund, long before this recent disaster. Here’s a video that talks a bit about this program.

One PPAI distributor member who lost their office in Hurricane Sandy contacted PPAI and was connected with a supplier company. The supplier opened their doors and provided office space so the distributor could function in the aftermath of the storm.

In the New York area, members of SAAGNY have been hard hit by Hurricane Sandy. They have responded quickly, mobilizing to make a difference in their communities. In times like this, it isn’t about selling stuff, supplier/distributor issues or dealing with the things that typically frustrate us. It’s about the reality of life and responding to the challenges life throws at us.

Many suppliers have stepped up to help. Companies have donated apparel, blankets, umbrellas, bags, flashlights, lip balm, hand sanitizer and stuffed animals, for the kids. Imagine the impact losing a home has on young children?

Regardless of your location, YOU have the opportunity to help. SAAGNY and the SAAGNY Foundation are taking action. They have moved quickly helping to meet the many needs of those affected by this disaster. 

SAAGNY is forming teams to be the “feet on the street” in 5 locations: the Jersey Shore; Long Beach, N.Y.; Rockaway, N.Y.; Brooklyn, N.Y.; and Staten Island, N.Y. These teams will be coordinating with local groups to get products and manpower where they are needed. Since they don’t have deep pockets, they want to focus on a few places where they can actually make a difference. It’s sort of like “adopting” a town.
One company has generously donated warehouse space in Neptune, N.J. to store the donations they receive. From here items can be sorted and donated.
SAAGNY and The SAAGNY Foundation have pledged $2500 each to seed the Hurricane Relief Fund and all donations will go directly to the relief efforts—buying cleaning supplies, Gatorade or whatever is needed at the time.

Donations have come from various industry groups and individuals.

You are invited to help. Jonathan Riegel, MAS, Executive Director of SAAGNY offers these options for being a part of the relief efforts:

Product Donations: The location to send them somewhat depends on what it is that is being sent. We have had a couple of suppliers ship us skid loads of items. Those are going to a warehouse in N.J. Smaller items are being shipped to the SAAGNY office for distribution to Queens and Long Island. I would suggest that you ask potential donors to email SAAGNY and we will let you know where to send it. We are also somewhat limited in what we can accept. It is becoming harder to find relief centers that will accept clothing and even harder to find those still accepting used clothing. We need to coordinate that part.

Financial Donations: Currently two options are in place. The first is to go to the SAAGNY website, and print and fax a donation form to the SAAGNY office. Or you can write a check and mail it to the office address below. We are in the process of setting up the foundation website and PayPal account so people can make donations online as well. The other option is donors can send us gift cards for Home Depot, Lowe’s, Costco or BJs. All donations, cash or gift cards will be used to purchase supplies that are needed in the relief and recovery centers in N.J., New York City and Long Island. All cash donations to The SAAGNY Foundation are tax deductible and acknowledgement letters will be sent to all donors.

188 Broadway, Suite 2
Woodcliff Lake, N.J. 07677
201.505.9550 - Fax: 201.505.9520

SAAGNY is open to any ideas on how to make this effort better. If you are in the area, you are invited to be part of the team. Please feel free to share this with anyone you know. For more information, you can also contact Rhonda Blum, CAS, SAAGNY foundation president at or by phone at 973.442.0412.

The SAAGNY Foundation is making a difference, which in turn puts a positive light on our industry. For all the heat we take as sellers of swag, we are actually a community of people who care about helping each other.

Jeff Solomon, MAS- MASI is affiliated with a large distributor company. The website and e-newsletters he publishes are packed with beneficial information and exclusive FREE offers from a few forward-thinking supplier companies. Don’t miss out on what’s happening! Opt in to receive their e-newsletters! LIKE their page on Facebook and follow them on twitter. Jeff can also be found on Linkedin.


Click here to leave a comment...
Comment *
Most Recent Comments: