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About Dale

Dale is one of the top technologists in the industry and is currently running for the PPAI board. Support Dale at www.facebook.com/choosedale and follow him on twitter: @daledenham.
 

Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
11 Keys to Great Success in Life and Business
May 4, 2015

There are many common keys to success in building a great business and building a great life. Over the next...



Jeff's Rant

Jeff Solomon, MAS
I'm Promoting a Competitor ... Why Should That Matter to You?
Apr 30, 2015

In a recent commentary, “How Does Amazon’s Business Model Affect Us?” I alluded to how online efficiency will change how products are...



Guest Blogs

Guest Contributor
Shouldn't I Be Able to Do My Own Accounting?
Apr 24, 2015

My husband, Steve, consults with small businesses that he calls "underdogs"—businesses that rely primarily on the skills and efforts of...



Kiwi's Coaching Corner

Paul  Kiewiet
They Won't Buy Your Stuff
Apr 23, 2015

They’ll buy the results that they’ll get. They’ll buy the feelings they can create. They’ll buy the outcomes. They’ll buy...



Lights, Camera, Promotion!

Brittany Hahn
The Worst Part of Waking Up
Apr 22, 2015

If you're a caffeine addict, there is nothing joyous about getting out of your cushy bed to cope with the...



Beyond Words

Rebecca Kollmann, MAS+
Swing All the Way Through
Apr 20, 2015

From time to time, I’ve written about a situation involving one of my kids, and after observing something recently, it’s...



Selling Smarter

Rosalie Marcus
What Creates Customer Loyalty?
Apr 14, 2015

Did you know that April is International Customer Loyalty Month? Think about the businesses you consistently patronize. What have they...



Compliance Chat

Jeff Jacobs
The Exact Cause Was Never Determined
Apr 3, 2015

If you read what normally is in this space, you've seen a lot about the protocol it takes to manufacture...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
My Best Promotion: Infusing Bold Solutions & What We Do Do
Mar 4, 2015

This year, the Be Bold, Be Different, Be Memorable blog postings will have a common theme. Promo Marketing has asked...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)
Dec 30, 2014

Every year more and more products are being introduced into the market, and after a while it all looks the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Promotional Fashionista

Colleen McKenna
5 Soccer Promotions for After the World Cup
Jul 1, 2014

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans....



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



Save Your Sanity: The Simple Way to Create a Powerful Rule

 
So much of your email is newsletters, special offers and promotions that it clogs your inbox and your mind. Thus, you get overwhelmed. Removing just a few of those will help you be more productive and let you get the most out of your newsletters and promotions. The next time you get an email promotions, follow these simple steps:

In Outlook 2010
  • Right click the Inbox folder and click New Folder
    • Enter a name for the folder you want to create (I called mine "Promos")
  • Right click the message containing your newsletter or promotions.  
    • Click Rules.
    • Click “Always move messages from: [email address]”
    • Click the folder you just created (Promos)
In Gmail
  • Click the message containing your newsletter or promotions.  
    • Click the button More.
  • Choose Filter messages like these
  • Click create filter with this search
    • Select Skip the inbox
    • Select Apply the label (and choose your folder) 
One thing to be aware of is that gmail autohides the folders so you have to look when you have new messages.

And on the first of every month, take the time to unsubscribe from items you don't find useful. It will save you even more time. See the post on promo unsubscribe day for more.

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