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Elise Carr

Be Dazzled

By Elise Hacking Carr

About Elise

Elise Hacking Carr is Managing Editor for Promo Marketing Media Group.
 

Selling Smarter

Rosalie Marcus
Speak Now and Sell More!
Apr 15, 2014

How would you like a powerful marketing strategy that can position you as a leader in your field, put you...



Promotional Fashionista

Colleen McKenna
3 Ways to Style an Imprinted Tee
Apr 15, 2014

Imprinted T-shirts are in with the fashion elite. Here's how they are styling the tees....



Beyond Words

Rebecca Kollmann, MAS+
Adapting Your Style
Apr 14, 2014

Many of us have taken a behavioral style inventory at some point in our careers. While the intent of these...



Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...



Kiwi's Coaching Corner

Paul  Kiewiet
Without People, Brands Have No Meaning
Apr 10, 2014

Brands are built over time but can be destroyed in an instant. This is why is it critically important to...



The Hot Button

Mary Ellen Sokalski, MAS
Even Retirees Are Doing It
Apr 9, 2014

Even older clients who grew up with the "one-size-fits-all" adult T-shirt as their world are choosing to buy FASHION TEES....



Not So Technically Speaking

Dale Denham
Go Mobile or Go Home
Apr 8, 2014

I am, without a doubt, the most mobile CIO in the USA. Name one other CIO that is so committed...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
"Free Crab Tomorrow"
Apr 7, 2014

Joe's Crab Shack offers free crab tomorrow. That's because it's never tomorrow. All we have is today. I've talked to...



Compliance Chat

Jeff Jacobs
Promotional Products: When Swag Goes Wrong
Apr 4, 2014

We all love swag. From T-shirts to stress balls, free stuff is fun except when it goes awry. Goldman Sachs...



Jeff's Rant

Jeff Solomon, MAS
Discover the Truth About Bad Companies!
Apr 3, 2014

Responding to a need in our industry, a group of savvy distributors and suppliers have come together to create a...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
6 Reasons Why Marketing Fails and How to Prevent It
Mar 31, 2014

When it comes to marketing, there are no guarantees. A great marketing idea that is poorly implemented or incorrectly presented...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
5 Ways to Use LinkedIn to Land New Business
Feb 26, 2014

LinkedIn is a happening place. It is the unsung hero of social platforms and it can indeed be used to...



Mike's Blog

Michael Cornnell
Ads on NBA Jerseys: An Inevitability?
Feb 24, 2014

The NBA may be stating that they're no closer to on-uniform ads than they were in 2011, but that doesn't...



Embellished

Kyle Richardson
New Year, New Site, New Magazine
Jan 31, 2014

This week, we announced the redesign of our home page and magazine. Let us know what you think about the...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



Selling Like a Boss: 3 Tips to Take Away from Boardwalk Empire

 

Thanks to some end-of-year craziness—holidays and strict deadlines—many of my recreational hobbies suffered. Watching TV was a big casualty. And if there’s one thing I can’t stand, it’s seeing my DVR gradually reach maximum capacity.

As a result, I’ve been playing major catch-up when time permits. In fact, I JUST finished watching Season 3 of “Boardwalk Empire” on Sunday. From an entertainment standpoint, I enjoy the show’s complex characters and unexpected plot twists. But I finally began to realize there are other lessons to be learned. For instance, many sales and marketing tips can be gleaned from Boardwalk Empire.

Since I’m an editor by trade, I won’t pretend to be an expert on the art of selling. So, here are three basic tips to contemplate. Enjoy!

1. Sell Certainty
Nucky Thompson, the former treasurer of Atlantic City, meets with Andrew Mellon, the treasury secretary of the United States. Business growth and marketing specialist Kevin Oefelein points out multiple mistakes made by Thompson. First, his “sales pitch” uncharacteristically lacks confidence. Customers want assurance. If you don’t believe in your proposition, why should they? Next, after Thompson concludes his “sales pitch” to Mellon, there is a pause. Thompson asks Mellon if his silence indicates a “yes.” When the silence continues, Thompson follows up with a “Maybe?” Remember the old adage from Sales 101: He who speaks first loses?

2. Outsmart the Competition
Your competition is busy formulating its plan of attack in order to gain significant market share. How do you gain the upper hand? Never get too comfortable—even if you’re ahead. In Season 3 of Boardwalk Empire, the tensions between Nucky Thompson and Gyp Rosetti culminate into an action-packed finale. When the seemingly untouchable Thompson is forced into hiding thanks to Rosetti’s unpredictable “shoot-to-kill” philosophy, he never stops planning. He aligns himself with the right people (enter Chalky White and Al Capone) and prepares for the unexpected. That is, he is always on-guard even while making crafty deals with politicians and other “frenemies.” Meanwhile, after experiencing moderate victories, the members of Team Rosetti get too comfortable at their new Atlantic City headquarters. Instead of doing research, they are giving in to vices. In the episode, Rosetti declares, “Somebody’s always gotta lose.” Don’t let it be you.

3. Dress for Success
Power dressing commands some serious respect. And, oftentimes, when we look our best, we feel our best. Without fail, I am drawn to the 1920s fashion donned by the complex characters of Boardwalk Empire (gangsters, crooked politicians and everyday citizens, alike). Run your sales meeting or presentation like Nucky Thompson runs Atlantic City—in a tailored three-piece suit with contrasting and flamboyant colors. If you’re feeling a more subtle approach, try earth-toned suits (e.g., blues, browns, greens, beiges, creams and tans). Don’t forget to have fun with accessories. While Thompson is known for his signature red carnation, there are other options to choose from. Try a pocket square or a blouse with a pattern to tie your look together.

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