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Managing Editor

Promotional Fashionista

By Colleen McKenna

About Colleen

Colleen McKenna is managing editor for Promo Marketing. She blogs about apparel trends, fashion news and industry events every Wednesday.
 

Be Bold, Be Different, Be Memorable

Rick Greene, MAS
My Best Promotion: Infusing Bold Solutions & What We Do Do
Mar 4, 2015

This year, the Be Bold, Be Different, Be Memorable blog postings will have a common theme. Promo Marketing has asked...



Lights, Camera, Promotion!

Brittany Hahn
I Am the Real Kim Kardashian
Mar 4, 2015

This guy sitting at a cubicle behind me just complained about forgetting his wallet. Now he has to ask a...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
Wisdom from Lady Gaga
Mar 2, 2015

I recently watched the Academy Awards and was amazed at Lady Gaga’s tribute to “The Sound of Music.” If you...



Kiwi's Coaching Corner

Paul  Kiewiet
Why Should They Choose You?
Feb 26, 2015

If you don’t know why customers should choose to work with you over all of their other options, how in...



Not So Technically Speaking

Dale Denham
All Promise and No Reality
Feb 24, 2015

Good technology requires a good fit. A good fit requires a process to work with your technology. A new technology...



Compliance Chat

Jeff Jacobs
What's Your Biggest Business Threat?
Feb 20, 2015

We're beginning to craft the editorial content for the next QCAConnect, coming out in March. I hope you have enjoyed...



Jeff's Rant

Jeff Solomon, MAS
Suppliers, Where Are You? Distributors, Where Are You?
Feb 19, 2015

I am hardly an expert in the area of social media. In my personal online life, I will post pictures...



Selling Smarter

Rosalie Marcus
Feeling Reluctant?
Feb 17, 2015

Have you ever felt reluctant to make a sales call, follow up with a client or attend a networking event?...



Beyond Words

Rebecca Kollmann, MAS+
Give the Gift of Time
Feb 9, 2015

None of us have the time we’d like to accomplish what we need to get done. Time is a precious...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)
Dec 30, 2014

Every year more and more products are being introduced into the market, and after a while it all looks the...



Guest Blogs

Guest Contributor
How Can a 3D Printer Make You Money?
Oct 24, 2014

One of the most difficult parts of getting the sale is showing the customer exactly what they want when they...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



So Your Imprint Looks Like a Rash (and Other Concerns)

 

Stella McCartney recently teamed up with Adidas to create women's activewear. A few things are great about the clothing: A high-end designer creating workout gear makes exercise more fashionable and fun; Stella McCartney designed the uniforms for Great Britain's Olympic team so she knows how to do athletic gear.

Now please take a look at the tights. What do you think?

If your first reaction was, "That looks like an ad for rash ointment," then you agree with BeWellPhilly's Emily Leaman and me. I see what Stella McCartney and Adidas were going for. Animal prints are fun! So are bright colors! The rash-like print is not the only iffy part of the pants, but it is the worst. The top is slightly better, but still looks like a before picture for heartburn medicine. Ultimately, red animal print should be avoided on apparel*. Mind you, another color may not have been better, but it would not be so glaringly disease-like.

Another questionable part of the pants is the white hue. White just seems like a silly color for running bottoms. What happens when you sweat or if the light hits you and everything looks sheer? It seems like a problem that could have been solved by someone saying, "Let's try these in black first."

These garments are another example of why you need multiple parties to check your work. They are also a reminder to keep people around you who are not afraid to tell you that that oh-so-adorable idea you have actually looks like inflamed skin.

If everyone you work with is too close to the project to give it a clear look, ask a friend, a spouse or even a stranger to see what they think. Strangers, especially, can offer unbiased opinions. You could even try to pick a stranger in your client's target market if you want to get a knowledgeable opinion and impress your clients with your understanding of their industry.

* I was going to say red leopard should be avoided on everything, but then I saw these cute Leopard Cateye Glasses. Red leopard is fine, just try avoid it apparel, especially tight pants.

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