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Managing Editor

Promotional Fashionista

By Colleen McKenna

About Colleen

Colleen McKenna is managing editor for Promo Marketing. She blogs about apparel trends, fashion news and industry events every Wednesday.
 

Compliance Chat

Jeff Jacobs
Promotional Products: If It Ain’t Broke, Leave It Be
Apr 18, 2014

I wrote recently in this space about swag that went wrong for Goldman Sachs at a conference for women in...



Jeff's Rant

Jeff Solomon, MAS
A "Condemned" Supplier Shares the Truth!
Apr 17, 2014

There clearly are companies who operate in ways that are contrary to the traditional supplier/distributor model we are comfortable with....



Selling Smarter

Rosalie Marcus
Speak Now and Sell More!
Apr 15, 2014

How would you like a powerful marketing strategy that can position you as a leader in your field, put you...



Beyond Words

Rebecca Kollmann, MAS+
Adapting Your Style
Apr 14, 2014

Many of us have taken a behavioral style inventory at some point in our careers. While the intent of these...



Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...



Kiwi's Coaching Corner

Paul  Kiewiet
Without People, Brands Have No Meaning
Apr 10, 2014

Brands are built over time but can be destroyed in an instant. This is why is it critically important to...



The Hot Button

Mary Ellen Sokalski, MAS
Even Retirees Are Doing It
Apr 9, 2014

Even older clients who grew up with the "one-size-fits-all" adult T-shirt as their world are choosing to buy FASHION TEES....



Not So Technically Speaking

Dale Denham
Go Mobile or Go Home
Apr 8, 2014

I am, without a doubt, the most mobile CIO in the USA. Name one other CIO that is so committed...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
"Free Crab Tomorrow"
Apr 7, 2014

Joe's Crab Shack offers free crab tomorrow. That's because it's never tomorrow. All we have is today. I've talked to...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
6 Reasons Why Marketing Fails and How to Prevent It
Mar 31, 2014

When it comes to marketing, there are no guarantees. A great marketing idea that is poorly implemented or incorrectly presented...



Be Dazzled

Elise Hacking Carr
Go Green or Go Home
Mar 26, 2014

Earth Day is right around the corner. Need ideas for upcoming promotions? Here are three products that scream "I <3...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
5 Ways to Use LinkedIn to Land New Business
Feb 26, 2014

LinkedIn is a happening place. It is the unsung hero of social platforms and it can indeed be used to...



Mike's Blog

Michael Cornnell
Ads on NBA Jerseys: An Inevitability?
Feb 24, 2014

The NBA may be stating that they're no closer to on-uniform ads than they were in 2011, but that doesn't...



Embellished

Kyle Richardson
New Year, New Site, New Magazine
Jan 31, 2014

This week, we announced the redesign of our home page and magazine. Let us know what you think about the...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



So Your Imprint Looks Like a Rash (and Other Concerns)

 

Stella McCartney recently teamed up with Adidas to create women's activewear. A few things are great about the clothing: A high-end designer creating workout gear makes exercise more fashionable and fun; Stella McCartney designed the uniforms for Great Britain's Olympic team so she knows how to do athletic gear.

Now please take a look at the tights. What do you think?

If your first reaction was, "That looks like an ad for rash ointment," then you agree with BeWellPhilly's Emily Leaman and me. I see what Stella McCartney and Adidas were going for. Animal prints are fun! So are bright colors! The rash-like print is not the only iffy part of the pants, but it is the worst. The top is slightly better, but still looks like a before picture for heartburn medicine. Ultimately, red animal print should be avoided on apparel*. Mind you, another color may not have been better, but it would not be so glaringly disease-like.

Another questionable part of the pants is the white hue. White just seems like a silly color for running bottoms. What happens when you sweat or if the light hits you and everything looks sheer? It seems like a problem that could have been solved by someone saying, "Let's try these in black first."

These garments are another example of why you need multiple parties to check your work. They are also a reminder to keep people around you who are not afraid to tell you that that oh-so-adorable idea you have actually looks like inflamed skin.

If everyone you work with is too close to the project to give it a clear look, ask a friend, a spouse or even a stranger to see what they think. Strangers, especially, can offer unbiased opinions. You could even try to pick a stranger in your client's target market if you want to get a knowledgeable opinion and impress your clients with your understanding of their industry.

* I was going to say red leopard should be avoided on everything, but then I saw these cute Leopard Cateye Glasses. Red leopard is fine, just try avoid it apparel, especially tight pants.

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