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Managing Editor

Promotional Fashionista

By Colleen McKenna

About Colleen

Colleen McKenna is managing editor for Promo Marketing. She blogs about apparel trends, fashion news and industry events every Wednesday.
 

Lights, Camera, Promotion!

Brittany Hahn
New-fashioned Writing Instruments
Dec 17, 2014

Writing helps me remember things way better than typing does. In "Write It Down, Make It Happen," author Henriette Anne...



Not So Technically Speaking

Dale Denham
Top Blogs of 2014
Dec 16, 2014

I have thoroughly enjoyed receiving emails and seeing comments on my different blogs in 2014. Hopefully, I have delivered some...



Compliance Chat

Jeff Jacobs
For Apple, It May Not Be the Money
Dec 12, 2014

You’ve probably heard the buzz created when Apple's attorneys contacted promotional products distributors last week. The issue is aftermarket charging...



Jeff's Rant

Jeff Solomon, MAS
I Could Have Slept In Too
Dec 11, 2014

Sleeping in may not be the most refreshing thing I could do early on a Saturday morning. In my first commentary, I...



Selling Smarter

Rosalie Marcus
Year-end Tips to Increase Sales Now!
Dec 9, 2014

While some may be slacking off this time of year, savvy promotional products sales professionals know that it's not too...



Kiwi's Coaching Corner

Paul  Kiewiet
Stop Doing What's Not Working
Dec 4, 2014

Are you still wondering when things will get back to "normal"? Sorry, but what you're experiencing is the new normal....



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
New Year's Revolutions
Dec 1, 2014

You’ve heard many times that the definition of insanity is to continue to do the same things and expect different...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Athletics and Business Intertwine to Show Life Lessons: Thoughts from an Athlete Parent
Nov 24, 2014

As I was growing up—and even to this day, I am very involved in athletics. As a high-schooler and through...



Beyond Words

Rebecca Kollmann, MAS+
Taming the Monster
Nov 17, 2014

Today, we’re going to look at something very small, but also very important. It’s unseen by many, lurking in the...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Setting Annual Sales Goals are a Waste of Time II—Sales Goals Strike Back
Oct 29, 2014

For some people, setting sales goals is not a waste of time. It's all about perceptions, really—perceptions that empower and...



Guest Blogs

Guest Contributor
How Can a 3D Printer Make You Money?
Oct 24, 2014

One of the most difficult parts of getting the sale is showing the customer exactly what they want when they...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



So Your Imprint Looks Like a Rash (and Other Concerns)

 

Stella McCartney recently teamed up with Adidas to create women's activewear. A few things are great about the clothing: A high-end designer creating workout gear makes exercise more fashionable and fun; Stella McCartney designed the uniforms for Great Britain's Olympic team so she knows how to do athletic gear.

Now please take a look at the tights. What do you think?

If your first reaction was, "That looks like an ad for rash ointment," then you agree with BeWellPhilly's Emily Leaman and me. I see what Stella McCartney and Adidas were going for. Animal prints are fun! So are bright colors! The rash-like print is not the only iffy part of the pants, but it is the worst. The top is slightly better, but still looks like a before picture for heartburn medicine. Ultimately, red animal print should be avoided on apparel*. Mind you, another color may not have been better, but it would not be so glaringly disease-like.

Another questionable part of the pants is the white hue. White just seems like a silly color for running bottoms. What happens when you sweat or if the light hits you and everything looks sheer? It seems like a problem that could have been solved by someone saying, "Let's try these in black first."

These garments are another example of why you need multiple parties to check your work. They are also a reminder to keep people around you who are not afraid to tell you that that oh-so-adorable idea you have actually looks like inflamed skin.

If everyone you work with is too close to the project to give it a clear look, ask a friend, a spouse or even a stranger to see what they think. Strangers, especially, can offer unbiased opinions. You could even try to pick a stranger in your client's target market if you want to get a knowledgeable opinion and impress your clients with your understanding of their industry.

* I was going to say red leopard should be avoided on everything, but then I saw these cute Leopard Cateye Glasses. Red leopard is fine, just try avoid it apparel, especially tight pants.

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