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Associate Editor

Mike's Blog

By Michael Cornnell

About Michael

Michael Cornnell is Associate Editor for Promo Marketing Magazine.

 

Guest Blogs

Guest Contributor
Shouldn't I Be Able to Do My Own Accounting?
Apr 24, 2015

My husband, Steve, consults with small businesses that he calls "underdogs"—businesses that rely primarily on the skills and efforts of...



Kiwi's Coaching Corner

Paul  Kiewiet
They Won't Buy Your Stuff
Apr 23, 2015

They’ll buy the results that they’ll get. They’ll buy the feelings they can create. They’ll buy the outcomes. They’ll buy...



Lights, Camera, Promotion!

Brittany Hahn
The Worst Part of Waking Up
Apr 22, 2015

If you're a caffeine addict, there is nothing joyous about getting out of your cushy bed to cope with the...



Not So Technically Speaking

Dale Denham
3 Ways to Get Your Email Under Control
Apr 21, 2015

Email marketing works. It works so well, everyone is doing it. The low cost of sending emails has flooded our...



Beyond Words

Rebecca Kollmann, MAS+
Swing All the Way Through
Apr 20, 2015

From time to time, I’ve written about a situation involving one of my kids, and after observing something recently, it’s...



Jeff's Rant

Jeff Solomon, MAS
Fido, Felines, Fitness, Family and Friendships
Apr 16, 2015

Those who know me know I love my dogs. Spud, our precocious miniature dachshund, has been featured in many of...



Selling Smarter

Rosalie Marcus
What Creates Customer Loyalty?
Apr 14, 2015

Did you know that April is International Customer Loyalty Month? Think about the businesses you consistently patronize. What have they...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
The No. 1 Ingredient for Business Success
Apr 6, 2015

What’s the No. 1 key ingredient to business success? Some might say sales. Others might say marketing, technology or access...



Compliance Chat

Jeff Jacobs
The Exact Cause Was Never Determined
Apr 3, 2015

If you read what normally is in this space, you've seen a lot about the protocol it takes to manufacture...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
My Best Promotion: Infusing Bold Solutions & What We Do Do
Mar 4, 2015

This year, the Be Bold, Be Different, Be Memorable blog postings will have a common theme. Promo Marketing has asked...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)
Dec 30, 2014

Every year more and more products are being introduced into the market, and after a while it all looks the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Promotional Fashionista

Colleen McKenna
5 Soccer Promotions for After the World Cup
Jul 1, 2014

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans....



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



The 3 Best Super Bowl Promos

 

Super Bowl 47 is a mere week away. Hopefully you're all set on any Super Bowl campaigns you're running, but if not, if it's fourth and inches with seconds left on the clock, here are a couple product ideas to help shove you into the endzone. (Just remember to have your touchdown dance ready; it's super-important this time of year.)

1. 12" #1 Hand from Amerifoam/The House of Foam



Amerifoam offers a ton of great foam gear perfect for the Super Bowl, such as the tried-and-true 12" #1 hand. Hands are available with or without handles and are made in the USA, which is usually good if you're in a hurry.

2. Thunderstix from Vonco

If you're not making noise at a Super Bowl party, you're doing it wrong. Vonco's Thunderstix are available in a bunch of different styles and are made-in-the-USA. If under 2,000 pieces, orders of its basic designs are available with a three-day rush. Score!

3. Hot Sauce Harry's Nacho Cheese Dip



It's a scientific fact that football is 4,000 percent better when nachos are around (I know that doesn't sound like scientific fact, but trust me on this one. I have a Ph.D. in cheese-to-chip interaction). With Hot Sauce Harry's, you can get a nice cheese sauce custom labeled and ready to roll quick, which puts your customer that much closer to nacho-town (the goal and dream of all men). The company also does drop-shipping, getting orders shipped one-to-two days after your order is received.

That's it for this week guys! Thanks for reading and see you all next week!

Like my blog? Why not follow PM on Twitter or Facebook (or just me on RSS or LinkedIn) so you never miss a post? Thanks!

MONDAY MIKE FACT: My hair is lonnnngggg now. I basically look like this:



Minus the classy neck-wallet of course.

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