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Associate Editor

Mike's Blog

By Michael Cornnell

About Michael

Michael Cornnell is Associate Editor for Promo Marketing Magazine.

 

Not So Technically Speaking

Dale Denham
The High Cost of a Low Training Budget
May 16, 2013

If you train your staff, there's a risk they'll leave; if you don't, there's a risk they'll stay.
...



Jeff's Rant

Jeff Solomon, MAS
Why...?
May 16, 2013

Why... be connected? I've often talked about my love of trade shows and the value of business relationships, which are...



Promotional Fashionista

Colleen McKenna
How to Celebrate National Bike Month
May 15, 2013

May is National Bike Month. Here are five bike-friendly products and apparel to purvey for the next two weeks....



Be Dazzled

Elise Hacking Carr
The Amazing Fashion: 3 Gatsby-inspired Looks
May 14, 2013

The Great Gatsby finally opened over the weekend. Does the unbridled glamour of 1920s-inspired fashion translate to the promotional products...



Selling Smarter

Rosalie Marcus
Help! My Customers Know the Codes
May 14, 2013

A promotional products distributor recently wrote me and asked how to handle clients that have figured out the industry's pricing...



Beyond Words

Rebecca Kollmann, MAS+
A Blog of a Different Color
May 13, 2013

When we communicate with others—through a presentation, through graphics or through text in an article—the use of color can truly...



Embellished

Kyle Richardson
Call For Sources: Michigan Suppliers and Distributors
May 10, 2013

Do you work in Michigan, or do you sell into the restaurant industry? I want to hear from you....



Kiwi's Coaching Corner

Paul  Kiewiet
Think Like Your Client
May 9, 2013

Getting out of the commodity game requires hard work, thoughtful work and requires learning new skills and work habits. You...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
The Fearsome Green Profit Margin
May 7, 2013

Or "Detective Fiction, Sales and the Art of Listening."...



The Hot Button

Mary Ellen Nichols, MAS
Have You Cleaned Out Your Teenager's Gym Bag Lately?
May 1, 2013

Performance clothing has changed over the past 10 years: silkier, stretchier, more mesh, even less stinky in some cases. So...



Big Picture Promo

Matt Kaspari, CAS
The Shift to Empowerment Marketing
Apr 25, 2013

Empowering is the act of giving away your power to those around you so you can elevate the group as...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Compliance Chat

D E Fenton
When a Picture Says a Thousand Words: Bangladesh
Nov 30, 2012

It takes a single negative image to undo even the most successful campaigns in the eyes of your customers—and many...



My Two Cents

Rick Brenner
CPSC General Counsel Clarifies Distributor Responsibilities for Children's Apparel
Oct 8, 2012

There aren't many distributors who would describe themselves as manufacturers. But under CPSIA, the majority of promotional products distributors—at least...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



Industry Voices

Guest Contributor
In a Recession, Dress Up To Cheer Up
Jan 20, 2010

A few weeks ago, I had dinner with Executive Apparel's president and its director of product development in Orlando, Florida....



The 3 Best Super Bowl Promos

 

Super Bowl 47 is a mere week away. Hopefully you're all set on any Super Bowl campaigns you're running, but if not, if it's fourth and inches with seconds left on the clock, here are a couple product ideas to help shove you into the endzone. (Just remember to have your touchdown dance ready; it's super-important this time of year.)

1. 12" #1 Hand from Amerifoam/The House of Foam



Amerifoam offers a ton of great foam gear perfect for the Super Bowl, such as the tried-and-true 12" #1 hand. Hands are available with or without handles and are made in the USA, which is usually good if you're in a hurry.

2. Thunderstix from Vonco

If you're not making noise at a Super Bowl party, you're doing it wrong. Vonco's Thunderstix are available in a bunch of different styles and are made-in-the-USA. If under 2,000 pieces, orders of its basic designs are available with a three-day rush. Score!

3. Hot Sauce Harry's Nacho Cheese Dip



It's a scientific fact that football is 4,000 percent better when nachos are around (I know that doesn't sound like scientific fact, but trust me on this one. I have a Ph.D. in cheese-to-chip interaction). With Hot Sauce Harry's, you can get a nice cheese sauce custom labeled and ready to roll quick, which puts your customer that much closer to nacho-town (the goal and dream of all men). The company also does drop-shipping, getting orders shipped one-to-two days after your order is received.

That's it for this week guys! Thanks for reading and see you all next week!

Like my blog? Why not follow PM on Twitter or Facebook (or just me on RSS or LinkedIn) so you never miss a post? Thanks!

MONDAY MIKE FACT: My hair is lonnnngggg now. I basically look like this:



Minus the classy neck-wallet of course.

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