Promo Marketing

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By Kyle Richardson

About Kyle

A look at the daily impact of promotional products.

Ask the Accountant

Harriet Gatter
Do I Have to Collect Sales Tax for Out-of-state Sales?
Oct 2, 2015

Question: Do I have to collect sales tax for out-of-state sales? It depends, and it's complicated. State governments would like...

Jeff's Rant

Jeff Solomon, MAS
What Can We Learn from The Artist Formerly Known as Prince?
Oct 1, 2015

Since I recently wrote a commentary titled 'Are You Too Old To Rock,' I thought I would share another thought from the...

Kiwi's Coaching Corner

Paul  Kiewiet
So What's Holding You Back?
Sep 24, 2015

Are you afraid to fail? Or are you afraid to get started because you might fail? The late TV preacher...

Lights, Camera, Promotion!

Brittany Hahn
The Mayor of Funkytown
Sep 23, 2015

Each Power Box has its own personality. Power Box 1 is really into dubstep music. He raves hard all weekend long. On...

Not So Technically Speaking

Dale Denham
Think About What You Just Did
Sep 22, 2015

My son did something wrong, and I want him to learn so he doesn't repeat the same mistake. I hear...

Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
11 Keys to Great Success in Life and Business: Key 5: Find Great Mentors
Sep 16, 2015

The most amazing thing I have found about massively successful people is that they both credit other people who mentored...

Guest Blogs

Guest Contributor
Ask the Accountant
Jul 24, 2015

Question: I am starting out as an ad specialty distributor. Is it better to set up my books on a...

Selling Smarter

Rosalie Marcus
Gotta Love These Supplier Best Practices
Sep 1, 2015

I’ve been in the promotional products industry for more than 25 years, both selling products and programs, and coaching and...

Be Bold, Be Different, Be Memorable

Rick Greene, MAS
A Cycle Of Engagement
Jun 10, 2015

In 2015, the journey of the promotional products professional in shifting prospects to clients is more challenging than ever. With...

Beyond Words

Rebecca Kollmann, MAS+
Swing All the Way Through
Apr 20, 2015

From time to time, I’ve written about a situation involving one of my kids, and after observing something recently, it’s...

Compliance Chat

Jeff Jacobs
The Exact Cause Was Never Determined
Apr 3, 2015

If you read what normally is in this space, you've seen a lot about the protocol it takes to manufacture...

Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)
Dec 30, 2014

Every year more and more products are being introduced into the market, and after a while it all looks the...

Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...

Promotional Fashionista

Colleen McKenna
5 Soccer Promotions for After the World Cup
Jul 1, 2014

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans....

Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...

The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...

Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...

Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...

My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...

Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...

The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...

Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...

The Best Way to Use Virtual Samples. Ever.

Last week we announced that Promo Marketing has incorporated Technologo's virtual sampling technology into our free product search. Everyone here's been very excited about it, and no one more so than me. It's a big deal for a number of reasons. Yes, it's the fastest and easiest virtual sampling tool available. And yes, it can seamlessly remove logos from images. And yes, it offers numerous decoration options. And yes, as with our entire search engine, it's completely free and usable on the more than 300,000 items available. But none of that is why I'm excited.

This is why.
Yes, that's right. After all these years of hoping and dreaming, I give to you... LOGOFACE™.

Thanks to Technologo, now you too can have the pleasure of seeing my face every morning when you're having your morning drink. And before you ask, yes, we make LOGOFACE™ drinkware for every member of your family.

But that's not all. Because Technologo's software allows you to select varying decoration types, we're able to print my mug on more than your mug.

Like embroidered patches. I fully expect to be able to buy a Porche once this catches on.

Need a pen? No problem. Technologo's allows you to create virtual samples of my face as a laser engraving. But what if you want to have text on your virtual sample? Don't worry, we've got you covered.

I've literally wasted hours of working time the past week messing around with this tool. You could even use it for purposes other than putting my face on products, like creating samples to mail to prospective clients. I'm not sure why those prospective clients wouldn't want my face on something, but it's a strange world.

If you're reading this, you probably have a account, which means you're ready to start creating free virtual samples. Search for any product on our site, click the green "Virtual Sample" button on the right, and before you know it you'll be sending proposals with customized images to all your clients.

Oh, and I've found one more amazing use for this tool:

Yeah, do you see how tan and jacked I am now? I've been working out.

 This is my new Facebook profile pic.

Uh... listen, I wanted to see how I'd look with long hair. Don't make this weird.


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