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Editor

Embellished

By Kyle Richardson

About Kyle

A look at the daily impact of promotional products.
 

Selling Smarter

Rosalie Marcus
Speak Now and Sell More!
Apr 15, 2014

How would you like a powerful marketing strategy that can position you as a leader in your field, put you...



Promotional Fashionista

Colleen McKenna
3 Ways to Style an Imprinted Tee
Apr 15, 2014

Imprinted T-shirts are in with the fashion elite. Here's how they are styling the tees....



Beyond Words

Rebecca Kollmann, MAS+
Adapting Your Style
Apr 14, 2014

Many of us have taken a behavioral style inventory at some point in our careers. While the intent of these...



Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...



Kiwi's Coaching Corner

Paul  Kiewiet
Without People, Brands Have No Meaning
Apr 10, 2014

Brands are built over time but can be destroyed in an instant. This is why is it critically important to...



The Hot Button

Mary Ellen Sokalski, MAS
Even Retirees Are Doing It
Apr 9, 2014

Even older clients who grew up with the "one-size-fits-all" adult T-shirt as their world are choosing to buy FASHION TEES....



Not So Technically Speaking

Dale Denham
Go Mobile or Go Home
Apr 8, 2014

I am, without a doubt, the most mobile CIO in the USA. Name one other CIO that is so committed...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
"Free Crab Tomorrow"
Apr 7, 2014

Joe's Crab Shack offers free crab tomorrow. That's because it's never tomorrow. All we have is today. I've talked to...



Compliance Chat

Jeff Jacobs
Promotional Products: When Swag Goes Wrong
Apr 4, 2014

We all love swag. From T-shirts to stress balls, free stuff is fun except when it goes awry. Goldman Sachs...



Jeff's Rant

Jeff Solomon, MAS
Discover the Truth About Bad Companies!
Apr 3, 2014

Responding to a need in our industry, a group of savvy distributors and suppliers have come together to create a...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
6 Reasons Why Marketing Fails and How to Prevent It
Mar 31, 2014

When it comes to marketing, there are no guarantees. A great marketing idea that is poorly implemented or incorrectly presented...



Be Dazzled

Elise Hacking Carr
Go Green or Go Home
Mar 26, 2014

Earth Day is right around the corner. Need ideas for upcoming promotions? Here are three products that scream "I <3...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
5 Ways to Use LinkedIn to Land New Business
Feb 26, 2014

LinkedIn is a happening place. It is the unsung hero of social platforms and it can indeed be used to...



Mike's Blog

Michael Cornnell
Ads on NBA Jerseys: An Inevitability?
Feb 24, 2014

The NBA may be stating that they're no closer to on-uniform ads than they were in 2011, but that doesn't...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



The Fastest Growing and Dying Industries in America, 2012 Edition

 

In May 2011 we took a look at the 10 fastest growing and dying industries in the United States, according to data compiled by market researcher IBISWorld. In April of this year the company published new findings that are worth reviewing.

Like last year, IBISWorld looked at the change in revenue over a 10-year period (2002-2012) and then projected trends out five years to 2017. IBISWorld did not provide the figures for the 2002 to 2012 period in this year's report, so for the purposes of the lists below, I've ranked the industries by projected change in revenue from 2012 to 2017. (Click here for IBISWorld's report on the fastest growing industries, or here for the report on the fastest dying, both PDFs.)

The 10 fastest growing industries in America are:

  1. Green & Sustainable Building Construction: 179.3% increase ($103 billion to $287.9 billion)
  2. Social Network Game Development: 170.7% increase ($4.5 billion to $12.3 billion)
  3. 3-D Printing Manufacturing: 92.2% increase ($1.7 billion to $3.3 billion)
  4. Self-tanning Product Manufacturing: 65.9% increase $609.3 million to $1 billion)
  5. Online Eyeglasses & Contact Lens Sales: 52.5% increase ($347.7 million to $530.3 million)
  6. Solar Panel Manufacturing: 48.1% increase ($4.6 billion to $6.8 billion)
  7. Generic Pharmaceutical Manufacturing: 37.7% increase ($52.8 billion to $72.7 billion)
  8. Pilates & Yoga Studios: 26.1% increase ($6.9 billion to $8.6 billion)
  9. Hot Sauce Production: 22.4% increase ($1 billion to $1.3 billion)
  10. For-profit Universities: 19.3% increase ($27 billion to $32.2 billion)

And the 10 fastest dying industries in America are:

  1. DVD, Game & Video Rental: 52.5% decrease ($5.9 billion to $2.8 billion)
  2. Photofinishing: 40.6% decrease ($1.5 billion to $897.1 million)
  3. Recordable Media Manufacturing: 20.1% decrease ($4.1 billion to $3.3 billion)
  4. Newspaper Publishing: 19.1% decrease ($29.3 billion to $23.7 billion)
  5. Hardware Manufacturing: 11.3% decrease ($7.5 billion to $6.6 billion)
  6. Costume & Team Uniform Manufacturing: 9.8% decrease ($986.7 million to $889.6 million)
  7. Shoe & Footwear Manufacturing: 8.7% decrease ($1.7 billion to $1.5 billion)
  8. Appliance Repair: 5.6% decrease ($3.7 billion to $3.5 billion)
  9. Money Market & Other Banking: 4.2% decrease ($834.4 million to $799.3 million)
  10. Women's & Girls' Apparel Manufacturing: 3.8% decrease ($8.6 billion to $8.3 billion)

Compared with last year's lists, we find some interesting trends. When it comes to the most rapidly advancing industries, almost every single sector from 2011 is missing from the list. There are some correlated industries (2011 had solar power generation and generic video game development), but otherwise, every industry that was projected to grow in 2011 didn't make the top 10 this year. Whether that's a fault of the economy behind the businesses or the economists behind IBISWorld is anybody's guess.

The other important trend to note in the growth list is the number of consumer-driven industries: pilates, self-tanning, hot sauce, online eyeglass stores and (arguably) for-profit universities are all supported directly by buyers, and one could say the same thing for social network game development as well. Compare that with 2011, which was almost entirely service and manufacturing driven (video games being the only tangible product), and you could make the claim that consumers are feeling more confident and that the economy is stabilizing or improving.

When the faltering industries come into play, we see a lot more retention. Newspaper publishing, video and game rentals, and photofinishing all reappear in 2012—the industries that were struggling the most last year have not found their footing and may truly be on their way out. And once again, apparel manufacturing takes up a significant chunk of the list with three slots. In 2011 the dying industries were textile mills, apparel manufacturers and formal/costume rental; this year we have costume and team uniform manufacturing, footwear manufacturing, and women's and girl's apparel. I refuted this in my blog last year, claiming that apparel sales were improving and citing earnings reports from a number of industry companies including Ennis, Broder, Delta and Hanesbrands.

That was last year. Since then, across the board, almost every apparel manufacturer has reported decreased revenue for 2011 due to the massive spike in cotton prices, and Hanesbrands announced intentions to shutter its private label business. Does that indicate that the U.S. apparel industry is dying? I don't think so. While revenue was down for most apparel manufacturers, sales generally remained flat or increased (Broder was up 5 percent, Delta was up 14.5 percent) heading into the new year. As manufacturers work through the remainder of their cotton stores purchased at peak prices, they'll see revenues increase to match sales. What's more, the percentage decrease for the "dying" apparel industries is lower than in 2011 (except for costume and team, which is the same 9%), leading me to believe the market's contraction is slowing rather than growing.

What can we take away from the list? 3-D printing, which we've discussed before, is going to be huge; people are really concerned with looking like Jersey Shore cast members; Netflix had better improve their streaming selection because it doesn't have Game of Thrones yet and come on I mean really; and we should all invest in Hot Sauce Harry's.

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