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Production Editor

Promotional Fashionista

By Colleen McKenna

About Colleen

Colleen McKenna is Production Editor for Promo Marketing Magazine.
 

Kiwi's Coaching Corner

Paul  Kiewiet
Lessons from an Auto Repair Shop
Jul 30, 2015

Four years ago, we brought our car into a neighborhood mechanic’s business. It looked pretty typical from the outside—two bays,...



Not So Technically Speaking

Dale Denham
The Real Reason Industry E-commerce Firms are Growing Faster Than You
Jul 28, 2015

By now you have heard the fact that overall industry firms grew at 1 percent, while industry online firms grew...



Guest Blogs

Guest Contributor
Ask the Accountant
Jul 24, 2015

Question: I am starting out as an ad specialty distributor. Is it better to set up my books on a...



Jeff's Rant

Jeff Solomon, MAS
Colliding Worlds: Does This Scare You?
Jul 23, 2015

In building our PPAI-award winning FreePromoTips.com program into a valuable resource for the industry, we have always made a conscious...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
11 Keys to Great Success in Life and Business—Key 3: Be Extraordinary
Jul 6, 2015

It’s easy to be ordinary (ordinary = with no special or distinctive feature). C’mon … surely you want to be...



Lights, Camera, Promotion!

Brittany Hahn
You Don't Need Vacation Days
Jun 10, 2015

Business Insider, Forbes and CBS News all report that taking vacation is good for you and the company you work...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
A Cycle Of Engagement
Jun 10, 2015

In 2015, the journey of the promotional products professional in shifting prospects to clients is more challenging than ever. With...



Beyond Words

Rebecca Kollmann, MAS+
Swing All the Way Through
Apr 20, 2015

From time to time, I’ve written about a situation involving one of my kids, and after observing something recently, it’s...



Selling Smarter

Rosalie Marcus
What Creates Customer Loyalty?
Apr 14, 2015

Did you know that April is International Customer Loyalty Month? Think about the businesses you consistently patronize. What have they...



Compliance Chat

Jeff Jacobs
The Exact Cause Was Never Determined
Apr 3, 2015

If you read what normally is in this space, you've seen a lot about the protocol it takes to manufacture...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)
Dec 30, 2014

Every year more and more products are being introduced into the market, and after a while it all looks the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



The Michael J. Fox Sales Method

 

Hello from San Diego! I'm on the West Coast for the ASI San Diego show. The show has been great so far and I have been able to visit the booths of my favorite suppliers and see their new product offerings. One of the best parts of the show was the keynote session with Michael J. Fox this morning.

I arrived at the packed San Diego ballroom of the Marriott Marquis and Marina a few minutes before the 8:15 a.m. keynote. I've long been a fan of Michael J. Fox, most recently more for his activism than his acting (though he's wonderful on The Good Wife). The founder of the Michael J. Fox Foundation for Parkinson's Research did not disappoint. Between gentle ribbing on his height and condition, Fox gave a compelling and entertaining account of his career and disease and how each has shaped the other.

The main takeaway for salespeople and this industry is not just the keynote motto of "Don't play the result," but rather the goal of his foundation, which is to spend money more effectively to find a cure. Effective spending is what keeps this industry thriving. This relates to nonprofits, awareness initiatives and any other programs you have going on now. Whether you are searching for a cure or the perfect promotion, spending your time and resources and the resources of your client effectively is the difference between a one-time sale and a career-long program.

And because this is a fashion blog and I'm in the most celebtastic state in the U.S., I'll comment on his attire. Fox wore a gray suit, white shirt and pink tie. His hair was slightly mussed. If you want to recreate his look, just search for corporate apparel on PromoMarketing.com.

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