Promo Marketing

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Editor

Embellished

By Kyle Richardson

About Kyle

A look at the daily impact of promotional products.
 

Compliance Chat

Jeff Jacobs
Promotional Products: If It Ain’t Broke, Leave It Be
Apr 18, 2014

I wrote recently in this space about swag that went wrong for Goldman Sachs at a conference for women in...



Jeff's Rant

Jeff Solomon, MAS
A "Condemned" Supplier Shares the Truth!
Apr 17, 2014

There clearly are companies who operate in ways that are contrary to the traditional supplier/distributor model we are comfortable with....



Selling Smarter

Rosalie Marcus
Speak Now and Sell More!
Apr 15, 2014

How would you like a powerful marketing strategy that can position you as a leader in your field, put you...



Promotional Fashionista

Colleen McKenna
3 Ways to Style an Imprinted Tee
Apr 15, 2014

Imprinted T-shirts are in with the fashion elite. Here's how they are styling the tees....



Beyond Words

Rebecca Kollmann, MAS+
Adapting Your Style
Apr 14, 2014

Many of us have taken a behavioral style inventory at some point in our careers. While the intent of these...



Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...



Kiwi's Coaching Corner

Paul  Kiewiet
Without People, Brands Have No Meaning
Apr 10, 2014

Brands are built over time but can be destroyed in an instant. This is why is it critically important to...



The Hot Button

Mary Ellen Sokalski, MAS
Even Retirees Are Doing It
Apr 9, 2014

Even older clients who grew up with the "one-size-fits-all" adult T-shirt as their world are choosing to buy FASHION TEES....



Not So Technically Speaking

Dale Denham
Go Mobile or Go Home
Apr 8, 2014

I am, without a doubt, the most mobile CIO in the USA. Name one other CIO that is so committed...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
"Free Crab Tomorrow"
Apr 7, 2014

Joe's Crab Shack offers free crab tomorrow. That's because it's never tomorrow. All we have is today. I've talked to...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
6 Reasons Why Marketing Fails and How to Prevent It
Mar 31, 2014

When it comes to marketing, there are no guarantees. A great marketing idea that is poorly implemented or incorrectly presented...



Be Dazzled

Elise Hacking Carr
Go Green or Go Home
Mar 26, 2014

Earth Day is right around the corner. Need ideas for upcoming promotions? Here are three products that scream "I <3...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
5 Ways to Use LinkedIn to Land New Business
Feb 26, 2014

LinkedIn is a happening place. It is the unsung hero of social platforms and it can indeed be used to...



Mike's Blog

Michael Cornnell
Ads on NBA Jerseys: An Inevitability?
Feb 24, 2014

The NBA may be stating that they're no closer to on-uniform ads than they were in 2011, but that doesn't...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



The Real Toy Story: A Look Inside a Chinese Factory

 

A post on Reddit by user mod83 this morning introduced me to Michael Wolf, a German-born, Hong Kong-based photographer. After a career in photojournalism, Wolf made the switch to fine arts in 2003, producing many works depicting life in urban China.

In 2004, Wolf created an art installation in called "The Real Toy Story." For the project, Wolf took portrait and action shots of Chinese factory workers building children's toys, then sought out those same items in stores across California. Combining the bright plastic toys with the gray factory shots, Wolf hoped to highlight the disconnect between the products we buy and the culture that produces them.


You can visit Michael Wolf's site to see photos of the installation as well as all of the individual photographs used. While I appreciate what he was doing with the gallery showing, the photos are more powerful without all the splash. The portraits are staged and I assume the factories were on their best behavior during the shoots, but you still get a real look at what life is like for these workers. How they work, how they dress, what they eat and where they sleep.


What I found most interesting are all the chairs they use. When you go through the gallery, pay attention to what all the employees are sitting on during their portrait shots. The cobbled-together seats are apparently so common in China that Wolf's first art project, "Bastard Chairs," focused exclusive on them.

These photos are nearly 10 years old now, and a lot has happened in China, as well as in the U.S., that could impact the conditions you see in these photos. An increased focus on China as it becomes a more powerful world player, higher material costs that make mass production less profitable, and stronger regulations due to laws like CPSIA are all changing the picture of Chinese factory life. These factories don't look nearly as bad as some I've seen, and maybe life for these workers is even better now than it was in 2004, but according to one report on Mattel released last week, that isn't likely.

The factories depicted may not produce items relevant to our industry, but Chinese shops like this are making promotional products every day. It's not difficult to imagine the workers assembling tumblers or T-shirts instead of doll parts.

For more information, as well as the full "The Real Toy Story" gallery and other projects about life in China, visit photomichaelwolf.com.

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