Promo Marketing

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Editor

Embellished

By Kyle Richardson

About Kyle

A look at the daily impact of promotional products.
 

Not So Technically Speaking

Dale Denham
The High Cost of a Low Training Budget
May 16, 2013

If you train your staff, there's a risk they'll leave; if you don't, there's a risk they'll stay.
...



Jeff's Rant

Jeff Solomon, MAS
Why...?
May 16, 2013

Why... be connected? I've often talked about my love of trade shows and the value of business relationships, which are...



Promotional Fashionista

Colleen McKenna
How to Celebrate National Bike Month
May 15, 2013

May is National Bike Month. Here are five bike-friendly products and apparel to purvey for the next two weeks....



Be Dazzled

Elise Hacking Carr
The Amazing Fashion: 3 Gatsby-inspired Looks
May 14, 2013

The Great Gatsby finally opened over the weekend. Does the unbridled glamour of 1920s-inspired fashion translate to the promotional products...



Selling Smarter

Rosalie Marcus
Help! My Customers Know the Codes
May 14, 2013

A promotional products distributor recently wrote me and asked how to handle clients that have figured out the industry's pricing...



Mike's Blog

Michael Cornnell
Entertainment Meets Marketing: Amazing Gatsby, Pop Art and Rock Music Promos
May 13, 2013

Entertainment and promotional marketing: A pairing that normally reminds us of being forced to eat Hulk-colored Taco Bell at gunpoint...



Beyond Words

Rebecca Kollmann, MAS+
A Blog of a Different Color
May 13, 2013

When we communicate with others—through a presentation, through graphics or through text in an article—the use of color can truly...



Kiwi's Coaching Corner

Paul  Kiewiet
Think Like Your Client
May 9, 2013

Getting out of the commodity game requires hard work, thoughtful work and requires learning new skills and work habits. You...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
The Fearsome Green Profit Margin
May 7, 2013

Or "Detective Fiction, Sales and the Art of Listening."...



The Hot Button

Mary Ellen Nichols, MAS
Have You Cleaned Out Your Teenager's Gym Bag Lately?
May 1, 2013

Performance clothing has changed over the past 10 years: silkier, stretchier, more mesh, even less stinky in some cases. So...



Big Picture Promo

Matt Kaspari, CAS
The Shift to Empowerment Marketing
Apr 25, 2013

Empowering is the act of giving away your power to those around you so you can elevate the group as...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Compliance Chat

D E Fenton
When a Picture Says a Thousand Words: Bangladesh
Nov 30, 2012

It takes a single negative image to undo even the most successful campaigns in the eyes of your customers—and many...



My Two Cents

Rick Brenner
CPSC General Counsel Clarifies Distributor Responsibilities for Children's Apparel
Oct 8, 2012

There aren't many distributors who would describe themselves as manufacturers. But under CPSIA, the majority of promotional products distributors—at least...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



Industry Voices

Guest Contributor
In a Recession, Dress Up To Cheer Up
Jan 20, 2010

A few weeks ago, I had dinner with Executive Apparel's president and its director of product development in Orlando, Florida....



The Real Toy Story: A Look Inside a Chinese Factory

 

A post on Reddit by user mod83 this morning introduced me to Michael Wolf, a German-born, Hong Kong-based photographer. After a career in photojournalism, Wolf made the switch to fine arts in 2003, producing many works depicting life in urban China.

In 2004, Wolf created an art installation in called "The Real Toy Story." For the project, Wolf took portrait and action shots of Chinese factory workers building children's toys, then sought out those same items in stores across California. Combining the bright plastic toys with the gray factory shots, Wolf hoped to highlight the disconnect between the products we buy and the culture that produces them.


You can visit Michael Wolf's site to see photos of the installation as well as all of the individual photographs used. While I appreciate what he was doing with the gallery showing, the photos are more powerful without all the splash. The portraits are staged and I assume the factories were on their best behavior during the shoots, but you still get a real look at what life is like for these workers. How they work, how they dress, what they eat and where they sleep.


What I found most interesting are all the chairs they use. When you go through the gallery, pay attention to what all the employees are sitting on during their portrait shots. The cobbled-together seats are apparently so common in China that Wolf's first art project, "Bastard Chairs," focused exclusive on them.

These photos are nearly 10 years old now, and a lot has happened in China, as well as in the U.S., that could impact the conditions you see in these photos. An increased focus on China as it becomes a more powerful world player, higher material costs that make mass production less profitable, and stronger regulations due to laws like CPSIA are all changing the picture of Chinese factory life. These factories don't look nearly as bad as some I've seen, and maybe life for these workers is even better now than it was in 2004, but according to one report on Mattel released last week, that isn't likely.

The factories depicted may not produce items relevant to our industry, but Chinese shops like this are making promotional products every day. It's not difficult to imagine the workers assembling tumblers or T-shirts instead of doll parts.

For more information, as well as the full "The Real Toy Story" gallery and other projects about life in China, visit photomichaelwolf.com.

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