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Managing Online Editor

Test Drive

By Charles Plyter

About Charles

Charles Plyter is Managing Online Editor for Promo Marketing Magazine.

 

Editor's Notes

Nichole Stella
Whiplash
Feb 15, 2010

» My only regret in life is that I didn’t drink enough champagne.«
John Maynard Keynes, economist (1883-1946)...



From the Pub

Matthew Barnes
Don’t Wait for the Snow
Feb 15, 2010

It’s a Monday and they’re calling for snow on Friday. There’s a tangible excitement in the city. The office hallways...



Mike's Blog

Michael Cornnell
Sleuthing with Google Alerts
Feb 23, 2010

Well hey everybody, welcome to week two of "Mike talking about handy computer programs." If you missed it last...



Inseams

Who's Up Next
In a Recession, Dress Up To Cheer Up
Jan 20, 2010

A few weeks ago, I had dinner with Executive Apparel's president and its director of product development in Orlando, Florida....



There's an App for That!

 

Admittedly, I fell into the category of people believing the hype about Apple's latest release, the iPad. I read the rumor blogs and wallowed in the speculations about futuristic features once only realized on the Jetsons*. Now, after watching Steve Jobs' somewhat uninspired launch of the iPad I'm left thinking two things (and, no, one is not the name).

Firstly, honey they blew up my iPhone. Don't get me wrong, I love my iPhone (I really, really love it), but it's not a laptop and it fits in my pocket. Will people really carry it around?

Secondly, and perhaps most importantly, what suppliers are currently scrambling around doing mad R&D to develop promotional products for the the latest and greatest offering from Apple? I hear the neoprene being stretched as we speak. If anyone has any inside information, please let me know.

In case you missed the introduction of the iPad, here's the video.

Watch Apple iPad Special Event Video

*Footnote: Besides a flying car and transport tube, weren't the Jetsons right on just about everything else?

COMMENTS

Most Recent Comments:
Richard Berger - Posted on February 04, 2010
Charles,

Seems like your expectations were way too high. Unfortunately, yours is a typical journalists reaction. If you have nothing good to say, say something bad.

Perhaps you wanted it to do windows too!