Charles Plyter is Managing Online Editor for Promo Marketing Magazine.
If you train your staff, there's a risk they'll leave; if you don't, there's a risk they'll stay.
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Why... be connected? I've often talked about my love of trade shows and the value of business relationships, which are...
May is National Bike Month. Here are five bike-friendly products and apparel to purvey for the next two weeks....
The Great Gatsby finally opened over the weekend. Does the unbridled glamour of 1920s-inspired fashion translate to the promotional products...
A promotional products distributor recently wrote me and asked how to handle clients that have figured out the industry's pricing...
Entertainment and promotional marketing: A pairing that normally reminds us of being forced to eat Hulk-colored Taco Bell at gunpoint...
When we communicate with others—through a presentation, through graphics or through text in an article—the use of color can truly...
Do you work in Michigan, or do you sell into the restaurant industry? I want to hear from you....
Getting out of the commodity game requires hard work, thoughtful work and requires learning new skills and work habits. You...
Or "Detective Fiction, Sales and the Art of Listening."...
Performance clothing has changed over the past 10 years: silkier, stretchier, more mesh, even less stinky in some cases. So...
Empowering is the act of giving away your power to those around you so you can elevate the group as...
Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...
The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...
It takes a single negative image to undo even the most successful campaigns in the eyes of your customers—and many...
There aren't many distributors who would describe themselves as manufacturers. But under CPSIA, the majority of promotional products distributors—at least...
What would happen if you woke up in the morning and your first thought was, "I am never going to...
It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...
A few weeks ago, I had dinner with Executive Apparel's president and its director of product development in Orlando, Florida....
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