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Associate Editor

Mike's Blog

By Michael Cornnell

About Michael

Michael Cornnell is Associate Editor for Promo Marketing Magazine.

 

Selling Smarter

Rosalie Marcus
Speak Now and Sell More!
Apr 15, 2014

How would you like a powerful marketing strategy that can position you as a leader in your field, put you...



Promotional Fashionista

Colleen McKenna
3 Ways to Style an Imprinted Tee
Apr 15, 2014

Imprinted T-shirts are in with the fashion elite. Here's how they are styling the tees....



Beyond Words

Rebecca Kollmann, MAS+
Adapting Your Style
Apr 14, 2014

Many of us have taken a behavioral style inventory at some point in our careers. While the intent of these...



Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...



Kiwi's Coaching Corner

Paul  Kiewiet
Without People, Brands Have No Meaning
Apr 10, 2014

Brands are built over time but can be destroyed in an instant. This is why is it critically important to...



The Hot Button

Mary Ellen Sokalski, MAS
Even Retirees Are Doing It
Apr 9, 2014

Even older clients who grew up with the "one-size-fits-all" adult T-shirt as their world are choosing to buy FASHION TEES....



Not So Technically Speaking

Dale Denham
Go Mobile or Go Home
Apr 8, 2014

I am, without a doubt, the most mobile CIO in the USA. Name one other CIO that is so committed...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
"Free Crab Tomorrow"
Apr 7, 2014

Joe's Crab Shack offers free crab tomorrow. That's because it's never tomorrow. All we have is today. I've talked to...



Compliance Chat

Jeff Jacobs
Promotional Products: When Swag Goes Wrong
Apr 4, 2014

We all love swag. From T-shirts to stress balls, free stuff is fun except when it goes awry. Goldman Sachs...



Jeff's Rant

Jeff Solomon, MAS
Discover the Truth About Bad Companies!
Apr 3, 2014

Responding to a need in our industry, a group of savvy distributors and suppliers have come together to create a...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
6 Reasons Why Marketing Fails and How to Prevent It
Mar 31, 2014

When it comes to marketing, there are no guarantees. A great marketing idea that is poorly implemented or incorrectly presented...



Be Dazzled

Elise Hacking Carr
Go Green or Go Home
Mar 26, 2014

Earth Day is right around the corner. Need ideas for upcoming promotions? Here are three products that scream "I <3...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
5 Ways to Use LinkedIn to Land New Business
Feb 26, 2014

LinkedIn is a happening place. It is the unsung hero of social platforms and it can indeed be used to...



Embellished

Kyle Richardson
New Year, New Site, New Magazine
Jan 31, 2014

This week, we announced the redesign of our home page and magazine. Let us know what you think about the...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



Tonight's Debate: What Talking Points Affect Your Business?

 

The third presidential debate is scheduled for tonight, 9:30 EDT. While the focus of the debate is foreign policy, with the economy being what it is (and also one of Romney's chief attack points), I would expect the debate to turn back to economics and jobs whenever possible. One of the topics, the "Rise of China and Tomorrow's World," has the potential to swing towards the business-side of things, especially on China's artificially deflated currency and the effect it is or is not having on the American economy. For those of you who might need a refresher, here's a quick breakdown of the issue:

Why China's low currency does (or does not) affect your business:
Some foreign countries try to keep the value of their currency low compared to the dollar in order to make their exports cheaper (If the U.S. dollar is worth more, U.S. companies can buy more exports, which in turn generates more wealth and employment for the foreign country.) The "downside," or I guess counter to the benefit of cheaper exports, is that unbalanced world currencies make it difficult for countries with higher-valued cash (such as the U.S.) to compete with their own exports in the world economy. This is where the rhetoric of China "stealing" American jobs comes in, since by artificially keeping its currency low, China undercuts American manufacturing and exports, theoretically contributing to U.S. unemployment in those areas.

So why does this matter to you? Well, China keeping a low currency value would keep the price of your imports low and stable. A higher value could cause any number of things, from nothing (if value rises but remains low compared to the country's manufacturing peers) to a big shift in where most promotional products are manufactured. Manufacturing shifts to other countries, such as India or Honduras, could happen, as could a rebirth of American manufacturing. Your imported product prices might go up, or they might not. American manufacturing could pick up, or it may not. It would depend on how fast currency values equalized, and across what countries. Were American manufacturing and/or exporting to significantly pick up, it would mean lower unemployment, theoretically helpful to your business across-the-board.

It's worth noting that some sources, such as the Financial Times and the Washington Post, claim that China's currency manipulation has dropped off and is beginning to correct itself, making it a practical non-issue for the U.S. Others, like the New York Times, state that while China's currency situation under Obama has improved, said improvement has recently halted as China's economy slows down.

Where the candidates stand: Romney appears the more aggressive of the two candidates on China's currency manipulation. As quoted in the New York Times:

"On Day 1, I will label China a currency manipulator, which will allow me as president to be able to put in place, if necessary, tariffs where I believe that they are taking unfair advantage of our manufacturers," he said.

Tariffs could counteract the advantage China's has been gaining from its low currency, but are also not necessarily a perfect solution. China could create counter-tariffs on American exports to China. According to the Financial Times, American exports to China account for about $108 billion in American goods and services, 800,000 jobs and have grown by 541 percent over the last 10 years. Tariffs on China would also not prevent other countries from artificially deflating their currency and simply shifting the low-cost manufacturing problem to a different location.

The New York Times reports that under Obama, the value of China's renminbi has grown at least 8.5 percent, to a value of 15.9 cents compared to the U.S. dollar. Obama does have some tariffs on China-made goods, such as solar panels, though overall he does not seem to favor protective tariffs, inside opting to adjust exchange rates based on inflation at the consumer level between the two countries.

Beyond the issues of currency and tariffs, I don't see a lot of opportunities for the debate to head toward business (beyond the classic political move of "answer a question with something totally unrelated to just shift the conversation toward that anyway"). I suppose oil prices and defense spending could always come up, which are both issues that can impact the promotional industry (oil being needed for shipping and plastics, defense companies like Lockheed Martin being I assume meaningful purchasers of promotional products), but I don't really know enough about those topics to comment intelligently, so I'm just not going to say anything. (I don't expect either of those topics to come up in any depth, so the point is probably moot anyway.)

Happy debate-watching everyone, thanks for reading, and see you all next week!

Like my blog? Why not follow PM on Twitter or Facebook (or just me on RSS or LinkedIn) so you never miss a post? Thanks!

MONDAY MIKE FACT: I like to clean while listening to the debates. I think it's because it keeps my stress down while I listen to 1 ½ hours of arguing.

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