Promo Marketing

You will be automatically redirected to promomarketing in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
Production Editor

Promotional Fashionista

By Colleen McKenna

About Colleen

Colleen McKenna is Production Editor for Promo Marketing Magazine.
 

Jeff's Rant

Jeff Solomon, MAS
Are You Too Old to Rock?
Sep 2, 2015

I love music. From the days of 4-track and 8-track tapes, music has played a key role throughout my life. For those of...



Selling Smarter

Rosalie Marcus
Gotta Love These Supplier Best Practices
Sep 1, 2015

I’ve been in the promotional products industry for more than 25 years, both selling products and programs, and coaching and...



Kiwi's Coaching Corner

Paul  Kiewiet
But How Can I Be Different?
Aug 27, 2015

You sell the same stuff from the same suppliers to the same people the same way, and then you complain...



Lights, Camera, Promotion!

Brittany Hahn
Product Videos Take Over Cyberspace
Aug 26, 2015

In the promotional product world, product videos are a beautiful combination of one or more promotional products and some sweet,...



Not So Technically Speaking

Dale Denham
The Simple Solution to a Complex Problem
Aug 25, 2015

It's not usually very simple. Beware of people telling you they have the answers, especially when it comes to technology....



Guest Blogs

Guest Contributor
Ask the Accountant
Aug 7, 2015

Question: I use the order system in QuickBooks Premier. Why don’t the customer sales order and supplier purchase order appear...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
11 Keys to Great Success in Life and Business: Key 4: Start Now
Aug 3, 2015

Many people have big dreams and lofty goals. Big dreams and lofty goals are easy. But there is one key ingredient...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
A Cycle Of Engagement
Jun 10, 2015

In 2015, the journey of the promotional products professional in shifting prospects to clients is more challenging than ever. With...



Beyond Words

Rebecca Kollmann, MAS+
Swing All the Way Through
Apr 20, 2015

From time to time, I’ve written about a situation involving one of my kids, and after observing something recently, it’s...



Compliance Chat

Jeff Jacobs
The Exact Cause Was Never Determined
Apr 3, 2015

If you read what normally is in this space, you've seen a lot about the protocol it takes to manufacture...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)
Dec 30, 2014

Every year more and more products are being introduced into the market, and after a while it all looks the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



Trends from 2013 Fashion Shows

 

In the last few weeks, while the promotional product industry was traveling to Orlando and Vegas (and many other trade show locations), the fashion industry was doing the same for Spring 2013 Couture and Fall 2013 Menswear. So here are the trends you should look out for in 2013.

FOR MEN:
Fall 2013 Menswear lines showed a mix of layering with detailed jackets and sweaters. Raf Simmons had belt-less trench coats, long shirt cuffs and sweater vests. Hermes and Raf Simmons showcased turtlenecks, which are good for cold weather. (I found this one by Bodek and Rhodes if you are looking for one to try.) Hermes showed pops of orange (PMS 1585 C) and vibrant yellow (PMS 13-0858) on shoelaces. 3.1 Phillip Lim's collection showed a mix of neutral colors with accents in the form of shoulder detailing, tapered suit pants and diagonal zippers. Cable knit leather jackets were the most memorable pieces from the 3.1 collection and might be good inspiration for future outerwear campaigns. Patterned pants with matching patterned book bags also appeared. Notable colors were navy blazer (PMS 19-3923), auburn (PMS 18-1343) cloud cream (PMS 12-0804), oxblood (PMS 19-1524) and leather brown (PMS 18-1142).

FOR WOMEN:
Spring 2013 Couture focused on suiting and artistic embellishments. Frank Sorbier showed blazers with cinched waists and painted-on, pop art or newspaper designs. Adeline Andre showed jackets with high collars, sash belts, and color blocking of neutrals and brights. Bouchra Jarrar showed a collection that I think is the most relatable to promotional apparel, with jackets, sweaters and suits, all in corporate-friendly colors or patterns like hounds tooth. The main takeaway for corporate programs should be the layers of patterned blazers over suits to add texture and glamour to an ensemble (and keep you warm on cold trade show floors). Colors to keep in mind for women in 2013: brown stone (PMS 19-1322), estate blue (PMS 19-4027) and lily white (PMS 11-4301).

Refer to Pantone's website or color finder for more information on colors.

Companies Mentioned:

Market Centers:

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: