Promo Marketing

You will be automatically redirected to promomarketing in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
Production Editor

Promotional Fashionista

By Colleen McKenna

About Colleen

Colleen McKenna is Production Editor for Promo Marketing Magazine.
 

Compliance Chat

Jeff Jacobs
Promotional Products: If It Ain’t Broke, Leave It Be
Apr 18, 2014

I wrote recently in this space about swag that went wrong for Goldman Sachs at a conference for women in...



Jeff's Rant

Jeff Solomon, MAS
A "Condemned" Supplier Shares the Truth!
Apr 17, 2014

There clearly are companies who operate in ways that are contrary to the traditional supplier/distributor model we are comfortable with....



Selling Smarter

Rosalie Marcus
Speak Now and Sell More!
Apr 15, 2014

How would you like a powerful marketing strategy that can position you as a leader in your field, put you...



Beyond Words

Rebecca Kollmann, MAS+
Adapting Your Style
Apr 14, 2014

Many of us have taken a behavioral style inventory at some point in our careers. While the intent of these...



Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...



Kiwi's Coaching Corner

Paul  Kiewiet
Without People, Brands Have No Meaning
Apr 10, 2014

Brands are built over time but can be destroyed in an instant. This is why is it critically important to...



The Hot Button

Mary Ellen Sokalski, MAS
Even Retirees Are Doing It
Apr 9, 2014

Even older clients who grew up with the "one-size-fits-all" adult T-shirt as their world are choosing to buy FASHION TEES....



Not So Technically Speaking

Dale Denham
Go Mobile or Go Home
Apr 8, 2014

I am, without a doubt, the most mobile CIO in the USA. Name one other CIO that is so committed...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
"Free Crab Tomorrow"
Apr 7, 2014

Joe's Crab Shack offers free crab tomorrow. That's because it's never tomorrow. All we have is today. I've talked to...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
6 Reasons Why Marketing Fails and How to Prevent It
Mar 31, 2014

When it comes to marketing, there are no guarantees. A great marketing idea that is poorly implemented or incorrectly presented...



Be Dazzled

Elise Hacking Carr
Go Green or Go Home
Mar 26, 2014

Earth Day is right around the corner. Need ideas for upcoming promotions? Here are three products that scream "I <3...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
5 Ways to Use LinkedIn to Land New Business
Feb 26, 2014

LinkedIn is a happening place. It is the unsung hero of social platforms and it can indeed be used to...



Mike's Blog

Michael Cornnell
Ads on NBA Jerseys: An Inevitability?
Feb 24, 2014

The NBA may be stating that they're no closer to on-uniform ads than they were in 2011, but that doesn't...



Embellished

Kyle Richardson
New Year, New Site, New Magazine
Jan 31, 2014

This week, we announced the redesign of our home page and magazine. Let us know what you think about the...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



Trends from 2013 Fashion Shows

 

In the last few weeks, while the promotional product industry was traveling to Orlando and Vegas (and many other trade show locations), the fashion industry was doing the same for Spring 2013 Couture and Fall 2013 Menswear. So here are the trends you should look out for in 2013.

FOR MEN:
Fall 2013 Menswear lines showed a mix of layering with detailed jackets and sweaters. Raf Simmons had belt-less trench coats, long shirt cuffs and sweater vests. Hermes and Raf Simmons showcased turtlenecks, which are good for cold weather. (I found this one by Bodek and Rhodes if you are looking for one to try.) Hermes showed pops of orange (PMS 1585 C) and vibrant yellow (PMS 13-0858) on shoelaces. 3.1 Phillip Lim's collection showed a mix of neutral colors with accents in the form of shoulder detailing, tapered suit pants and diagonal zippers. Cable knit leather jackets were the most memorable pieces from the 3.1 collection and might be good inspiration for future outerwear campaigns. Patterned pants with matching patterned book bags also appeared. Notable colors were navy blazer (PMS 19-3923), auburn (PMS 18-1343) cloud cream (PMS 12-0804), oxblood (PMS 19-1524) and leather brown (PMS 18-1142).

FOR WOMEN:
Spring 2013 Couture focused on suiting and artistic embellishments. Frank Sorbier showed blazers with cinched waists and painted-on, pop art or newspaper designs. Adeline Andre showed jackets with high collars, sash belts, and color blocking of neutrals and brights. Bouchra Jarrar showed a collection that I think is the most relatable to promotional apparel, with jackets, sweaters and suits, all in corporate-friendly colors or patterns like hounds tooth. The main takeaway for corporate programs should be the layers of patterned blazers over suits to add texture and glamour to an ensemble (and keep you warm on cold trade show floors). Colors to keep in mind for women in 2013: brown stone (PMS 19-1322), estate blue (PMS 19-4027) and lily white (PMS 11-4301).

Refer to Pantone's website or color finder for more information on colors.

Companies Mentioned:

Market Centers:

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: