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Production Editor

Promotional Fashionista

By Colleen McKenna

About Colleen

Colleen McKenna is Production Editor for Promo Marketing Magazine.
 

Compliance Chat

Jeff Jacobs
No, I Don't Need A Receipt
Aug 22, 2014

just when you think you're out of the woods on an issue, it pops up in a most unexpected place....



Jeff's Rant

Jeff Solomon, MAS
Where Are Trade Shows Going?
Aug 21, 2014

In our first article on What’s Happening with Trade Shows, we covered the SAAC Show, a strong regional association event,...



Selling Smarter

Rosalie Marcus
My Very Personal Connection to the ALS Challenge
Aug 19, 2014

You’ve probably seen the ALS Ice Bucket Challenge all over social media and TV. Perhaps you’ve taken it. For me,...



Kiwi's Coaching Corner

Paul  Kiewiet
When Will It Happen? (Ask “When” Three Times) Part 5 of “Get Curious About Your Business”
Aug 14, 2014

Time. It’s here and it’s gone. There are lots of clichés about time and there ain’t no time like the...



Not So Technically Speaking

Dale Denham
5 Problems With Promotional Supplier Videos
Aug 12, 2014

Dear promotional product supplier: That video you made has a great soundtrack. The special effects? Nice touch. I even like...



Beyond Words

Rebecca Kollmann, MAS+
Connecting—Not a New Concept
Aug 11, 2014

We’ve all seen ways to buy and sell—from brick-and-mortar to online shopping; from receiving letters to being deluged with email....



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
Live the Charged Life
Aug 4, 2014

Are you caged, comfortable or charged? I believe that if you understand what phase of life you are in—caged, comfortable...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Accountability Begins with You
Aug 1, 2014

Accountability—the very mention conjures up feelings and thoughts of stress, being under a microscope or micro-managed. Accountability is imperative to...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Source Your Inner Iron Man
Jun 11, 2014

Be a hero. Look for opportunities to swoop in and save the day. Source your inner Thor or Wonder Woman....



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



Trends from 2013 Fashion Shows

 

In the last few weeks, while the promotional product industry was traveling to Orlando and Vegas (and many other trade show locations), the fashion industry was doing the same for Spring 2013 Couture and Fall 2013 Menswear. So here are the trends you should look out for in 2013.

FOR MEN:
Fall 2013 Menswear lines showed a mix of layering with detailed jackets and sweaters. Raf Simmons had belt-less trench coats, long shirt cuffs and sweater vests. Hermes and Raf Simmons showcased turtlenecks, which are good for cold weather. (I found this one by Bodek and Rhodes if you are looking for one to try.) Hermes showed pops of orange (PMS 1585 C) and vibrant yellow (PMS 13-0858) on shoelaces. 3.1 Phillip Lim's collection showed a mix of neutral colors with accents in the form of shoulder detailing, tapered suit pants and diagonal zippers. Cable knit leather jackets were the most memorable pieces from the 3.1 collection and might be good inspiration for future outerwear campaigns. Patterned pants with matching patterned book bags also appeared. Notable colors were navy blazer (PMS 19-3923), auburn (PMS 18-1343) cloud cream (PMS 12-0804), oxblood (PMS 19-1524) and leather brown (PMS 18-1142).

FOR WOMEN:
Spring 2013 Couture focused on suiting and artistic embellishments. Frank Sorbier showed blazers with cinched waists and painted-on, pop art or newspaper designs. Adeline Andre showed jackets with high collars, sash belts, and color blocking of neutrals and brights. Bouchra Jarrar showed a collection that I think is the most relatable to promotional apparel, with jackets, sweaters and suits, all in corporate-friendly colors or patterns like hounds tooth. The main takeaway for corporate programs should be the layers of patterned blazers over suits to add texture and glamour to an ensemble (and keep you warm on cold trade show floors). Colors to keep in mind for women in 2013: brown stone (PMS 19-1322), estate blue (PMS 19-4027) and lily white (PMS 11-4301).

Refer to Pantone's website or color finder for more information on colors.

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