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External Blogger

Jeff's Rant

By Jeff Solomon, MAS

About Jeff

Jeff Solomon, MAS is the creator of, the industry's most popular business resource program. Jeff’s Rant will touch on topics with his straightforward approach to life and business.

Be Dazzled

Elise Hacking Carr
3 Ideas for Mother's Day Promotions
Apr 23, 2014

Mother’s Day is just around the corner. Here are three ways to make it a memorable occasion for moms everywhere....

Not So Technically Speaking

Dale Denham
Too Many Priorities
Apr 22, 2014

Earth Day. Promotional Products Work Week. Technology Summit. So many topics, which one should I blog about today?...

Compliance Chat

Jeff Jacobs
Promotional Products: If It Ain’t Broke, Leave It Be
Apr 18, 2014

I wrote recently in this space about swag that went wrong for Goldman Sachs at a conference for women in...

Selling Smarter

Rosalie Marcus
Speak Now and Sell More!
Apr 15, 2014

How would you like a powerful marketing strategy that can position you as a leader in your field, put you...

Promotional Fashionista

Colleen McKenna
3 Ways to Style an Imprinted Tee
Apr 15, 2014

Imprinted T-shirts are in with the fashion elite. Here's how they are styling the tees....

Beyond Words

Rebecca Kollmann, MAS+
Adapting Your Style
Apr 14, 2014

Many of us have taken a behavioral style inventory at some point in our careers. While the intent of these...

Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...

Kiwi's Coaching Corner

Paul  Kiewiet
Without People, Brands Have No Meaning
Apr 10, 2014

Brands are built over time but can be destroyed in an instant. This is why is it critically important to...

The Hot Button

Mary Ellen Sokalski, MAS
Even Retirees Are Doing It
Apr 9, 2014

Even older clients who grew up with the "one-size-fits-all" adult T-shirt as their world are choosing to buy FASHION TEES....

Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
"Free Crab Tomorrow"
Apr 7, 2014

Joe's Crab Shack offers free crab tomorrow. That's because it's never tomorrow. All we have is today. I've talked to...

Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
6 Reasons Why Marketing Fails and How to Prevent It
Mar 31, 2014

When it comes to marketing, there are no guarantees. A great marketing idea that is poorly implemented or incorrectly presented...

Be Bold, Be Different, Be Memorable

Rick Greene, MAS
5 Ways to Use LinkedIn to Land New Business
Feb 26, 2014

LinkedIn is a happening place. It is the unsung hero of social platforms and it can indeed be used to...

Mike's Blog

Michael Cornnell
Ads on NBA Jerseys: An Inevitability?
Feb 24, 2014

The NBA may be stating that they're no closer to on-uniform ads than they were in 2011, but that doesn't...


Kyle Richardson
New Year, New Site, New Magazine
Jan 31, 2014

This week, we announced the redesign of our home page and magazine. Let us know what you think about the...

Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...

My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...

Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...

Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...

The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...

Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...

Turn, Turn, Turn


During the Holiday season I had the opportunity to slow things down at bit. Like many of you, I move fast. I enjoy what I do and work far more than anyone with a "typical" 9 to 5 type job. Of course in our industry, most of us don't have typical 9 to 5 jobs and the passion we have for what we do is what makes our career path so rewarding.

From my perspective, reflecting back on 2012, it's been an interesting year. I'm surprised and pleased that I met a modest sales goal for the distributor side of my business, despite very challenging economic conditions in my state of California. (But... we have great weather!)

My business resource program, FreePromoTips has grown in 2012, continuing to evolve into a relevant communication tool for the industry. We were able to help get the word out on the Hurricane Sandy relief efforts facilitated by SAAGNY and PPAI. We shed a light on the 15 for 15 Program created by the Regional Association Council (RAC) to help with business disruptions from natural disasters.

Being passionate about continuing education, we continue to raise awareness for the importance of professional development. We support the efforts of the Promotional Products Education Foundation (PPEF) that does such a great job awarding scholarships. This is an awesome program.

We launched FreePromoTips SuccessTracks Education Experiences in 2012. SuccessTracks is covering topics pertinent to personal and business development. Our first Education Experience for 2013 was a presentation presented by Ron Baron on the Trade Show Money Machine. You can learn the "secret" in this 30-minute session. The recording can be found here. This content is being brought to you with the support of our friends at SnugZ USA, Warwick Publishing and AIA.

Personal circumstances affected my life as well. I recovered from a successful ankle fusion surgery done in 2011. Having lived with pain for many years from an old motocross racing injury, I'm glad that I finally had the guts to go through this brutal procedure. Life's challenges affected some people I know and I'm sure many of you have had similar experiences. As I am writing this I've been streaming a memorial service for Frank Pastore, a former major league pitcher with the Cincinnati Reds, who became a popular radio talk show host in our area. He passed away after a tragic motorcycle accident. As a rider myself, I realize how fragile life can be.

In reality life happens and death happens. As we look forward, I'm excited about the opportunities we have to make a difference in our families, our communities and our businesses. Let's make the most out of our lives! Coming up are some industry events that are a great way to start off the year.

A personal goal for me in 2013 is to focus on more effective time management and being more active physically. I want to take better care of myself. We are doing a 5K Color Run, which for me with my fused ankle will be a walk, but it's a good thing anyway. They spray you with color throughout the event, which should be pretty fun.

Another thing I'm committed to is taking more time off to enjoy life. While I love what I do, the whole workaholic thing is not healthy. There needs to be a work life balance that makes sense. To that end, I am privileged to play a role in the Sail to Success education cruise facilitated by my good friend Ron Baron. Our inaugural cruise to the Bahamas in 2012 was awesome as shown in this short video clip. In the video, Ron talks about the concept that to be more successful you need to work less! We are currently putting together a Caribbean cruise in September. For more information and to know when the early booking pricing is available click here.

In wrapping up this Rant, a tune that has been floating around in my head recently is the classic song "Turn, Turn, Turn (To Everything There Is a Season)." The song is adapted from the book of Ecclesiastes (3:1) by Pete Seeger in 1959. In 1965 The Byrds recording of it went to #1 on the Billboard 100. With everything that's going on these days, it's a relevant today as it was in the 60's. If it's of interest, here's pictorial music video of it and the words are below.

To Everything (Turn, Turn, Turn)
There is a season (Turn, Turn, Turn)
And a time to every purpose, under Heaven

A time to be born, a time to die
A time to plant, a time to reap
A time to kill, a time to heal
A time to laugh, a time to weep

To Everything (Turn, Turn, Turn)
There is a season (Turn, Turn, Turn)
And a time to every purpose, under Heaven

A time to build up, a time to break down
A time to dance, a time to mourn
A time to cast away stones, a time to gather stones together

To Everything (Turn, Turn, Turn)
There is a season (Turn, Turn, Turn)
And a time to every purpose, under Heaven

A time of love, a time of hate
A time of war, a time of peace
A time you may embrace, a time to refrain from embracing

To Everything (Turn, Turn, Turn)
There is a season (Turn, Turn, Turn)
And a time to every purpose, under Heaven

A time to gain, a time to lose
A time to rend, a time to sew
A time for love, a time for hate
A time for peace, I swear it's not too late

I look forward to seeing many of you at industry events in 2013!

Jeff Solomon, MAS, MASI is affiliated with a large distributor company. The website and e-newsletters he publishes are packed with beneficial information and exclusive FREE offers from a few forward-thinking supplier companies. Don't miss out on what's happening! Opt in to receive their e-newsletters! LIKE their page on Facebook and follow them on twitter. Jeff can also be found on Linkedin.

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