An importer in an industry similar to ours comes to a decision on this risky, make-or-break-your-business issue....
If you train your staff, there's a risk they'll leave; if you don't, there's a risk they'll stay.
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Why... be connected? I've often talked about my love of trade shows and the value of business relationships, which are...
The Great Gatsby finally opened over the weekend. Does the unbridled glamour of 1920s-inspired fashion translate to the promotional products...
A promotional products distributor recently wrote me and asked how to handle clients that have figured out the industry's pricing...
When we communicate with others—through a presentation, through graphics or through text in an article—the use of color can truly...
Do you work in Michigan, or do you sell into the restaurant industry? I want to hear from you....
Getting out of the commodity game requires hard work, thoughtful work and requires learning new skills and work habits. You...
Or "Detective Fiction, Sales and the Art of Listening."...
Performance clothing has changed over the past 10 years: silkier, stretchier, more mesh, even less stinky in some cases. So...
Empowering is the act of giving away your power to those around you so you can elevate the group as...
Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...
The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...
It takes a single negative image to undo even the most successful campaigns in the eyes of your customers—and many...
There aren't many distributors who would describe themselves as manufacturers. But under CPSIA, the majority of promotional products distributors—at least...
What would happen if you woke up in the morning and your first thought was, "I am never going to...
It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...
A few weeks ago, I had dinner with Executive Apparel's president and its director of product development in Orlando, Florida....
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No matter how you feel about last night's results, I think we can all appreciate a breather from politics. The revenue you received from your political programs is already in the bank, so focusing on less tense promotions should be your reward. Here are three ways to move on from election season and have fun with program planning.
1. Water is Life
Diane von Furstenberg has designed a limited-edition water bottle for Evian, complete with DVF's heart logo. The wrap-dress queen used her own penmanship to cover the bottle with the words "water is life is love is life is water..." Use this idea for your next charity run or corporate gift campaign. A message in the handwriting of your client will add something extra to an already special gift.
2. Stay Calm and Nap at Work
Mashable reports that a Parisian artist has created a "power-nap microspace" for the office. The CalmSpace helps workers sleep for 10, 15 or 20 minutes and then get back to work with more energy. It is not available for the promotional market yet, but I feel like it should be. The large "calm" logo in itself makes me want to take a nap.
3. Nail Art Jumpstart
I know I said I'd stay away from politics in this blog, but Fashionista calls these nail designs "poli-tips" so I think it is fair. Nail art has gone mainstream recently so logo'd nails are obviously the next step. Look out for me in Vegas: I'll be the one with the PM logo on my pointers.
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