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Associate Editor

Mike's Blog

By Michael Cornnell

About Michael

Michael Cornnell is Associate Editor for Promo Marketing Magazine.

 

Kiwi's Coaching Corner

Paul  Kiewiet
How to Have a Conversation
Apr 24, 2014

You will build a better business if you learn how to have a better conversation. Maybe the best thing you...



Be Dazzled

Elise Hacking Carr
3 Ideas for Mother's Day Promotions
Apr 23, 2014

Mother’s Day is just around the corner. Here are three ways to make it a memorable occasion for moms everywhere....



Not So Technically Speaking

Dale Denham
Too Many Priorities
Apr 22, 2014

Earth Day. Promotional Products Work Week. Technology Summit. So many topics, which one should I blog about today?...



Compliance Chat

Jeff Jacobs
Promotional Products: If It Ain’t Broke, Leave It Be
Apr 18, 2014

I wrote recently in this space about swag that went wrong for Goldman Sachs at a conference for women in...



Jeff's Rant

Jeff Solomon, MAS
A "Condemned" Supplier Shares the Truth!
Apr 17, 2014

There clearly are companies who operate in ways that are contrary to the traditional supplier/distributor model we are comfortable with....



Selling Smarter

Rosalie Marcus
Speak Now and Sell More!
Apr 15, 2014

How would you like a powerful marketing strategy that can position you as a leader in your field, put you...



Promotional Fashionista

Colleen McKenna
3 Ways to Style an Imprinted Tee
Apr 15, 2014

Imprinted T-shirts are in with the fashion elite. Here's how they are styling the tees....



Beyond Words

Rebecca Kollmann, MAS+
Adapting Your Style
Apr 14, 2014

Many of us have taken a behavioral style inventory at some point in our careers. While the intent of these...



Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...



The Hot Button

Mary Ellen Sokalski, MAS
Even Retirees Are Doing It
Apr 9, 2014

Even older clients who grew up with the "one-size-fits-all" adult T-shirt as their world are choosing to buy FASHION TEES....



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
"Free Crab Tomorrow"
Apr 7, 2014

Joe's Crab Shack offers free crab tomorrow. That's because it's never tomorrow. All we have is today. I've talked to...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
6 Reasons Why Marketing Fails and How to Prevent It
Mar 31, 2014

When it comes to marketing, there are no guarantees. A great marketing idea that is poorly implemented or incorrectly presented...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
5 Ways to Use LinkedIn to Land New Business
Feb 26, 2014

LinkedIn is a happening place. It is the unsung hero of social platforms and it can indeed be used to...



Embellished

Kyle Richardson
New Year, New Site, New Magazine
Jan 31, 2014

This week, we announced the redesign of our home page and magazine. Let us know what you think about the...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



What To Do When There's No Internet At Your Office

 
As I write this, there is no Internet in our office. I don't know why, just one of those cruel quirks of modern life I guess: Whenever you have a literally measureless volume of work to do, the silly-yet-hopelessly vital technology that you've based your entire career on will absolutely die and be unresponsive to your prayers/pleading strings of curse-words for at least two hours.  

This is not a good situation to be in.

There is as an upside to the Internet's gut-wrenching connection fickleness though: like a bad girlfriend or debilitating back pain, your Internet connection will always come back. Comcast sends a truck, your I.T. guy does his thing, the stars realign. Whatever needs to happen, eventually it does and the Internet is back and providing you with cat gifs, email access and all the other things you need to get your job done. Until that happens though, there are a couple things you can do to pass the time:

  1. Drink Coffee
    This is always the first thing you should do when you need to stall for time. Caffeine is a scientifically proven mood-elevator, as is drinking hot things that you can put sugar in. If you've made some poor life choices, you can substitute in tea, though I wouldn't personally recommend it.
  2. Check In With Your Coworkers
    When's the last time you talked to your coworkers? What about your family? Take a few minutes to see how your coworkers' weekends went or why your daughter keeps getting suspended for "stealing cars and generally inciting anarchism." (There's a small chance the latter might be your fault, so it's probably worth at least checking on. You know, to protect yourself legally.)
  3. Try And Fix Your Internet Problem
    Is fixing the Internet your responsibility? If so, that sucks, but now's definitely the time to get on the phone/into the guts of your computer and start fixing things. If the Internet isn't your prob, hooray! Pass that bad boy straight to the correct person like it's a promotion wrapped in hundred-dollar bills and move on to step four.
  4. Is There Any Work You Can Do Offline?
    Even though the answer is probably "No, you idiot, that's the whole problem here" really make an effort to find something you can work on. Were you farsighted enough to keep anything offline? Some accounts books? A catalog? A business plan? Whatever you can find, be it a neglected side project or just a silly blog post, enjoy your "gift" of free time to get a little work done on it. Also, now would be a good time to make a list of things that should have an offline backup, if and when your internet goes down in the future.
  5. Wait
    Repeat steps one through four until your Internet is back. If you get bored, consider adding secret step 4a: Driving to Starbucks and buying like 16 cake pops/starting a fun and self-destructive habit, like chain-smoking or reading the newspaper.

That's it for this week guys. Our Internet is back, so time to get back to the grind. As always, thanks for reading and see you all next week!

Like my blog? Why not follow PM on Twitter or Facebook (or just me on RSS or LinkedIn) so you never miss a post? Thanks!

MONDAY MIKE FACT: My girlfriend somehow knows everything about coffee, and is really good at ordering crazy fun drinks at Starbucks.

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