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Associate Editor

Mike's Blog

By Michael Cornnell

About Michael

Michael Cornnell is Associate Editor for Promo Marketing Magazine.

 

Compliance Chat

Jeff Jacobs
It's Tested, Right?
Oct 31, 2014

Trust, but verify. Three simple words that form the best advice I can offer when talking about sourcing safe product...



Jeff's Rant

Jeff Solomon, MAS
Common Characteristics of Businesses That Thrive...
Oct 30, 2014

Lately, I have been thinking about businesses that have had a positive effect on my life. These businesses are thriving....



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Setting Annual Sales Goals are a Waste of Time II—Sales Goals Strike Back
Oct 29, 2014

For some people, setting sales goals is not a waste of time. It's all about perceptions, really—perceptions that empower and...



Selling Smarter

Rosalie Marcus
How Appreciative Are You? 5 Easy Ways to Stand Out and Say Thank You: Part Two
Oct 28, 2014

It’s the time of year when you may be thinking about gifts of appreciation to send to your clients. Rather...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
10 Tips for Creating Testimonials that are Compelling and Useful
Oct 27, 2014

One of the best ways to promote your business is with compelling end-user testimonials. Here are 10 tips for testimonials...



Guest Blogs

Guest Contributor
How Can a 3D Printer Make You Money?
Oct 24, 2014

One of the most difficult parts of getting the sale is showing the customer exactly what they want when they...



Kiwi's Coaching Corner

Paul  Kiewiet
The Smart Way to Grow Your Business
Oct 23, 2014

How do you step up and begin moving your business to better results? Well, first of all, you need to...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
The Dash Between Two Dates
Oct 6, 2014

Let's face it. We're all busier than ever. Most of the busyness is dashing—dashing here, dashing there. Sadly, many people's lives...



Beyond Words

Rebecca Kollmann, MAS+
Going Direct
Oct 13, 2014

I thought that would capture your eyes today because it’s a perennial hot topic in our industry. Today, we’re going...



Not So Technically Speaking

Dale Denham
Yes, We Should Be Scared About Bad USB Drives
Oct 7, 2014

Due to recent USB exploits available online (although not yet proven to cause any damage), sales of USB drives in...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Promotional Fashionista

Colleen McKenna
5 Soccer Promotions for After the World Cup
Jul 1, 2014

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans....



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



What To Do When There's No Internet At Your Office

 
As I write this, there is no Internet in our office. I don't know why, just one of those cruel quirks of modern life I guess: Whenever you have a literally measureless volume of work to do, the silly-yet-hopelessly vital technology that you've based your entire career on will absolutely die and be unresponsive to your prayers/pleading strings of curse-words for at least two hours.  

This is not a good situation to be in.

There is as an upside to the Internet's gut-wrenching connection fickleness though: like a bad girlfriend or debilitating back pain, your Internet connection will always come back. Comcast sends a truck, your I.T. guy does his thing, the stars realign. Whatever needs to happen, eventually it does and the Internet is back and providing you with cat gifs, email access and all the other things you need to get your job done. Until that happens though, there are a couple things you can do to pass the time:

  1. Drink Coffee
    This is always the first thing you should do when you need to stall for time. Caffeine is a scientifically proven mood-elevator, as is drinking hot things that you can put sugar in. If you've made some poor life choices, you can substitute in tea, though I wouldn't personally recommend it.
  2. Check In With Your Coworkers
    When's the last time you talked to your coworkers? What about your family? Take a few minutes to see how your coworkers' weekends went or why your daughter keeps getting suspended for "stealing cars and generally inciting anarchism." (There's a small chance the latter might be your fault, so it's probably worth at least checking on. You know, to protect yourself legally.)
  3. Try And Fix Your Internet Problem
    Is fixing the Internet your responsibility? If so, that sucks, but now's definitely the time to get on the phone/into the guts of your computer and start fixing things. If the Internet isn't your prob, hooray! Pass that bad boy straight to the correct person like it's a promotion wrapped in hundred-dollar bills and move on to step four.
  4. Is There Any Work You Can Do Offline?
    Even though the answer is probably "No, you idiot, that's the whole problem here" really make an effort to find something you can work on. Were you farsighted enough to keep anything offline? Some accounts books? A catalog? A business plan? Whatever you can find, be it a neglected side project or just a silly blog post, enjoy your "gift" of free time to get a little work done on it. Also, now would be a good time to make a list of things that should have an offline backup, if and when your internet goes down in the future.
  5. Wait
    Repeat steps one through four until your Internet is back. If you get bored, consider adding secret step 4a: Driving to Starbucks and buying like 16 cake pops/starting a fun and self-destructive habit, like chain-smoking or reading the newspaper.

That's it for this week guys. Our Internet is back, so time to get back to the grind. As always, thanks for reading and see you all next week!

Like my blog? Why not follow PM on Twitter or Facebook (or just me on RSS or LinkedIn) so you never miss a post? Thanks!

MONDAY MIKE FACT: My girlfriend somehow knows everything about coffee, and is really good at ordering crazy fun drinks at Starbucks.

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