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Jeff's Rant

By Jeff Solomon, MAS

About Jeff

Jeff Solomon, MAS is the creator of, the industry's most popular business resource program. Jeff’s Rant will touch on topics with his straightforward approach to life and business.

Kiwi's Coaching Corner

Paul  Kiewiet
The Only Marketing You Need
Oct 8, 2015

Astound me! That’s right, knock my socks off! Make me notice that you’re different. Make me talk about you—positively. Make...

Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Being Bob Hope: Becoming an Iconic Brand Superstar
Oct 7, 2015

Those of you who know me personally know that I am a film buff, and classic comedy historian and collector....

Not So Technically Speaking

Dale Denham
7 Pieces of Advice Before Upgrading
Oct 6, 2015

Most everyone wants the latest and greatest upgrade to technology, especially when it’s a free update, like Windows 10 or...

Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
'Can't' Is a Four-letter Word
Oct 5, 2015

Most of us learned the four-letter words we shouldn’t say when we were in school. We heard the words in...

Ask the Accountant

Harriet Gatter
Do I Have to Collect Sales Tax for Out-of-state Sales?
Oct 2, 2015

Question: Do I have to collect sales tax for out-of-state sales? It depends, and it's complicated. State governments would like...

Lights, Camera, Promotion!

Brittany Hahn
The Mayor of Funkytown
Sep 23, 2015

Each Power Box has its own personality. Power Box 1 is really into dubstep music. He raves hard all weekend long. On...

Guest Blogs

Guest Contributor
Ask the Accountant
Jul 24, 2015

Question: I am starting out as an ad specialty distributor. Is it better to set up my books on a...

Selling Smarter

Rosalie Marcus
Gotta Love These Supplier Best Practices
Sep 1, 2015

I’ve been in the promotional products industry for more than 25 years, both selling products and programs, and coaching and...

Beyond Words

Rebecca Kollmann, MAS+
Swing All the Way Through
Apr 20, 2015

From time to time, I’ve written about a situation involving one of my kids, and after observing something recently, it’s...

Compliance Chat

Jeff Jacobs
The Exact Cause Was Never Determined
Apr 3, 2015

If you read what normally is in this space, you've seen a lot about the protocol it takes to manufacture...

Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)
Dec 30, 2014

Every year more and more products are being introduced into the market, and after a while it all looks the...

Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...


Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...

Promotional Fashionista

Colleen McKenna
5 Soccer Promotions for After the World Cup
Jul 1, 2014

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans....

Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...

The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...

Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...

Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...

My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...

Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...

The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...

Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...

What Impact Do You Have?


Recently, someone impacted my life. It was a virtual stranger I have never met. This wasn't a family member, a friend, business colleague, or spiritual advisor. It was probably someone who was the least likely person to change my perspective on things. It was a sales guy. But the impact this person has made on me has made me think about my influence on others.

When we launched our FreePromoTips SuccessTracks Online Education Experiences program we went through a couple of horrible services at first. We lost a few months in the process and had to postpone some great sessions. Phil Martin from Warwick has excellent content to share. An award-winning Toastmaster, Maurice DiMino, The Sicilian Mentor was going to talk about effectively communicating your message. Jeff Tobe, CSP, one of the most compelling presenters I've experienced was scheduled to talk about Coloring Outside the Lines. It's important that these come off right, so we chose to delay them. These innovative sessions are coming!

A focus for me is helping others as I was helped in this industry. Conveying relevant, useful, business-building content is not only part of my business, its part of my personality. Because of this, and the fact that SuccessTracks was a new element to FreePromoTips, I really needed to feel comfortable with our next technology choice. And after some shaky experiences, I was cautious and suspicious in moving ahead.

After further research we reached out to Go To Webinar from Citrix. The sales rep that contacted me, Steven, was personable and diligent in his follow up, never pressuring me to buy. His desire to meet my needs was clearly evident in our conversations, putting me at ease at every interaction. Steven actually cared about me and the importance of what I was doing. He extended the time I had for a free trial so we could complete our first session, The Trade Show Money Machine, presented by Ron Baron. In this 30-minute session Ron talks about the one "Trade Show Secret" that suppliers and Distributors should know. It's good stuff.

We were thrilled that Go To Webinar worked flawlessly! I was pleased and relieved that we found a solution, and felt very comfortable moving ahead with a contract. In part because our salesperson Steven was so great in helping us. I e-mailed Steven and he got back to me promptly, but told me he was sick. That happens of course, so I waited a bit and contacted him again. He replied a day later, but said he was in the hospital and wasn't sure when he would get out. I was concerned, and realized I found myself caring about this person because he had cared about me.

Steven's auto responder on my next e-mail provided a contact name, so I called and reached his supervisor. I told him how impressed I was with my salesperson Steven. When someone does such a great job, I like to pass that along when it's appropriate.

In the course of our business conversation, the supervisor confided that that the situation was rather grave with Steven, who was also his friend. Steven was born with a heart problem and at age 20 had a heart transplant. He's now 35 and needs another one. I was stunned. Suddenly, a simple, honest business transaction had transformed into something more.

Steven had an impact on me. While I don't actually "know" this person, I care about him and have been praying for his recovery. The way he treated me during our business interactions have had far reaching effects.

Strangely enough, Citrix competes against its sales force. Knowing I am on a free trial, they e-mailed me with a special discount offer. I wanted to make sure Steven got credit for my Go To Webinar contract, even though he was out on sick leave. I was informed that the sales team can't match the Citrix direct price. I felt strongly about Steven and I was willing to pay more just to give this sales rep the business. I was blown away that he took the time to contact me from his hospital bed and throughout the business process was a pleasure to work with. Personally, I doubt whether I would be so responsive if I was in his situation.

This experience got me thinking about the impact I have on my clients. Do people know that I truly care about meeting their needs? Do I show it in my actions? Are my clients happy to pay more because of the service and value that I bring to the business relationship? What kind of impact do I have on others?

It's certainly something we all should think about.

Jeff Solomon, MAS, MASI is affiliated with a large distributor company. The website and e-newsletters he publishes are packed with beneficial information and exclusive FREE offers from a few forward-thinking supplier companies. Don't miss out on what's happening! Opt in to receive their e-newsletters! LIKE their page on Facebook and follow them on Twitter. Jeff can also be found on Linkedin.


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