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Jeff's Rant

By Jeff Solomon, MAS

About Jeff

Jeff Solomon, MAS is the creator of, the industry's most popular business resource program. Jeff’s Rant will touch on topics with his straightforward approach to life and business.

Selling Smarter

Rosalie Marcus
Speak Now and Sell More!
Apr 15, 2014

How would you like a powerful marketing strategy that can position you as a leader in your field, put you...

Promotional Fashionista

Colleen McKenna
3 Ways to Style an Imprinted Tee
Apr 15, 2014

Imprinted T-shirts are in with the fashion elite. Here's how they are styling the tees....

Beyond Words

Rebecca Kollmann, MAS+
Adapting Your Style
Apr 14, 2014

Many of us have taken a behavioral style inventory at some point in our careers. While the intent of these...

Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...

Kiwi's Coaching Corner

Paul  Kiewiet
Without People, Brands Have No Meaning
Apr 10, 2014

Brands are built over time but can be destroyed in an instant. This is why is it critically important to...

The Hot Button

Mary Ellen Sokalski, MAS
Even Retirees Are Doing It
Apr 9, 2014

Even older clients who grew up with the "one-size-fits-all" adult T-shirt as their world are choosing to buy FASHION TEES....

Not So Technically Speaking

Dale Denham
Go Mobile or Go Home
Apr 8, 2014

I am, without a doubt, the most mobile CIO in the USA. Name one other CIO that is so committed...

Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
"Free Crab Tomorrow"
Apr 7, 2014

Joe's Crab Shack offers free crab tomorrow. That's because it's never tomorrow. All we have is today. I've talked to...

Compliance Chat

Jeff Jacobs
Promotional Products: When Swag Goes Wrong
Apr 4, 2014

We all love swag. From T-shirts to stress balls, free stuff is fun except when it goes awry. Goldman Sachs...

Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
6 Reasons Why Marketing Fails and How to Prevent It
Mar 31, 2014

When it comes to marketing, there are no guarantees. A great marketing idea that is poorly implemented or incorrectly presented...

Be Dazzled

Elise Hacking Carr
Go Green or Go Home
Mar 26, 2014

Earth Day is right around the corner. Need ideas for upcoming promotions? Here are three products that scream "I <3...

Be Bold, Be Different, Be Memorable

Rick Greene, MAS
5 Ways to Use LinkedIn to Land New Business
Feb 26, 2014

LinkedIn is a happening place. It is the unsung hero of social platforms and it can indeed be used to...

Mike's Blog

Michael Cornnell
Ads on NBA Jerseys: An Inevitability?
Feb 24, 2014

The NBA may be stating that they're no closer to on-uniform ads than they were in 2011, but that doesn't...


Kyle Richardson
New Year, New Site, New Magazine
Jan 31, 2014

This week, we announced the redesign of our home page and magazine. Let us know what you think about the...

Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...

My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...

Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...

Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...

The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...

Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...

What Impact Do You Have?


Recently, someone impacted my life. It was a virtual stranger I have never met. This wasn't a family member, a friend, business colleague, or spiritual advisor. It was probably someone who was the least likely person to change my perspective on things. It was a sales guy. But the impact this person has made on me has made me think about my influence on others.

When we launched our FreePromoTips SuccessTracks Online Education Experiences program we went through a couple of horrible services at first. We lost a few months in the process and had to postpone some great sessions. Phil Martin from Warwick has excellent content to share. An award-winning Toastmaster, Maurice DiMino, The Sicilian Mentor was going to talk about effectively communicating your message. Jeff Tobe, CSP, one of the most compelling presenters I've experienced was scheduled to talk about Coloring Outside the Lines. It's important that these come off right, so we chose to delay them. These innovative sessions are coming!

A focus for me is helping others as I was helped in this industry. Conveying relevant, useful, business-building content is not only part of my business, its part of my personality. Because of this, and the fact that SuccessTracks was a new element to FreePromoTips, I really needed to feel comfortable with our next technology choice. And after some shaky experiences, I was cautious and suspicious in moving ahead.

After further research we reached out to Go To Webinar from Citrix. The sales rep that contacted me, Steven, was personable and diligent in his follow up, never pressuring me to buy. His desire to meet my needs was clearly evident in our conversations, putting me at ease at every interaction. Steven actually cared about me and the importance of what I was doing. He extended the time I had for a free trial so we could complete our first session, The Trade Show Money Machine, presented by Ron Baron. In this 30-minute session Ron talks about the one "Trade Show Secret" that suppliers and Distributors should know. It's good stuff.

We were thrilled that Go To Webinar worked flawlessly! I was pleased and relieved that we found a solution, and felt very comfortable moving ahead with a contract. In part because our salesperson Steven was so great in helping us. I e-mailed Steven and he got back to me promptly, but told me he was sick. That happens of course, so I waited a bit and contacted him again. He replied a day later, but said he was in the hospital and wasn't sure when he would get out. I was concerned, and realized I found myself caring about this person because he had cared about me.

Steven's auto responder on my next e-mail provided a contact name, so I called and reached his supervisor. I told him how impressed I was with my salesperson Steven. When someone does such a great job, I like to pass that along when it's appropriate.

In the course of our business conversation, the supervisor confided that that the situation was rather grave with Steven, who was also his friend. Steven was born with a heart problem and at age 20 had a heart transplant. He's now 35 and needs another one. I was stunned. Suddenly, a simple, honest business transaction had transformed into something more.

Steven had an impact on me. While I don't actually "know" this person, I care about him and have been praying for his recovery. The way he treated me during our business interactions have had far reaching effects.

Strangely enough, Citrix competes against its sales force. Knowing I am on a free trial, they e-mailed me with a special discount offer. I wanted to make sure Steven got credit for my Go To Webinar contract, even though he was out on sick leave. I was informed that the sales team can't match the Citrix direct price. I felt strongly about Steven and I was willing to pay more just to give this sales rep the business. I was blown away that he took the time to contact me from his hospital bed and throughout the business process was a pleasure to work with. Personally, I doubt whether I would be so responsive if I was in his situation.

This experience got me thinking about the impact I have on my clients. Do people know that I truly care about meeting their needs? Do I show it in my actions? Are my clients happy to pay more because of the service and value that I bring to the business relationship? What kind of impact do I have on others?

It's certainly something we all should think about.

Jeff Solomon, MAS, MASI is affiliated with a large distributor company. The website and e-newsletters he publishes are packed with beneficial information and exclusive FREE offers from a few forward-thinking supplier companies. Don't miss out on what's happening! Opt in to receive their e-newsletters! LIKE their page on Facebook and follow them on Twitter. Jeff can also be found on Linkedin.


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