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Production Editor

Promotional Fashionista

By Colleen McKenna

About Colleen

Colleen McKenna is Production Editor for Promo Marketing Magazine.
 

Not So Technically Speaking

Dale Denham
The High Cost of a Low Training Budget
May 16, 2013

If you train your staff, there's a risk they'll leave; if you don't, there's a risk they'll stay.
...



Jeff's Rant

Jeff Solomon, MAS
Why...?
May 16, 2013

Why... be connected? I've often talked about my love of trade shows and the value of business relationships, which are...



Be Dazzled

Elise Hacking Carr
The Amazing Fashion: 3 Gatsby-inspired Looks
May 14, 2013

The Great Gatsby finally opened over the weekend. Does the unbridled glamour of 1920s-inspired fashion translate to the promotional products...



Selling Smarter

Rosalie Marcus
Help! My Customers Know the Codes
May 14, 2013

A promotional products distributor recently wrote me and asked how to handle clients that have figured out the industry's pricing...



Mike's Blog

Michael Cornnell
Entertainment Meets Marketing: Amazing Gatsby, Pop Art and Rock Music Promos
May 13, 2013

Entertainment and promotional marketing: A pairing that normally reminds us of being forced to eat Hulk-colored Taco Bell at gunpoint...



Beyond Words

Rebecca Kollmann, MAS+
A Blog of a Different Color
May 13, 2013

When we communicate with others—through a presentation, through graphics or through text in an article—the use of color can truly...



Embellished

Kyle Richardson
Call For Sources: Michigan Suppliers and Distributors
May 10, 2013

Do you work in Michigan, or do you sell into the restaurant industry? I want to hear from you....



Kiwi's Coaching Corner

Paul  Kiewiet
Think Like Your Client
May 9, 2013

Getting out of the commodity game requires hard work, thoughtful work and requires learning new skills and work habits. You...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
The Fearsome Green Profit Margin
May 7, 2013

Or "Detective Fiction, Sales and the Art of Listening."...



The Hot Button

Mary Ellen Nichols, MAS
Have You Cleaned Out Your Teenager's Gym Bag Lately?
May 1, 2013

Performance clothing has changed over the past 10 years: silkier, stretchier, more mesh, even less stinky in some cases. So...



Big Picture Promo

Matt Kaspari, CAS
The Shift to Empowerment Marketing
Apr 25, 2013

Empowering is the act of giving away your power to those around you so you can elevate the group as...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Compliance Chat

D E Fenton
When a Picture Says a Thousand Words: Bangladesh
Nov 30, 2012

It takes a single negative image to undo even the most successful campaigns in the eyes of your customers—and many...



My Two Cents

Rick Brenner
CPSC General Counsel Clarifies Distributor Responsibilities for Children's Apparel
Oct 8, 2012

There aren't many distributors who would describe themselves as manufacturers. But under CPSIA, the majority of promotional products distributors—at least...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



Industry Voices

Guest Contributor
In a Recession, Dress Up To Cheer Up
Jan 20, 2010

A few weeks ago, I had dinner with Executive Apparel's president and its director of product development in Orlando, Florida....



What to Wear on Planes, Trains & Automobiles

 

Happy New Year! I hope you all enjoyed the holidays and are now ready for a few whirlwind months of trade shows. Next week is The PPAI Expo in Las Vegas and as I have done in year's past, I am thinking about what to wear and bring. We listed everything you'll need for the actual show in the December issue's Trade Show Preview, so I thought I would focus on what you need while traveling to and from the shows. Dressing and packing for airplanes sounds easy enough, but jeans get scratchy after five hours in one position, sweaters can be too hot and T-shirts can be too light. Other than essentials (tickets, wallet, ID), here are the items that will make your trip easier:

Pants with Stretch: The first part of this is the most important: Wear pants. You may not get kicked off of a plane for wearing shorts, but it is just easier to move around comfortably in cramped areas if you do not have to worry about how much skin you have showing. (Also, nylon stockings or pantyhose are likely to catch fire if you are sliding down the emergency exit, so dresses and stockings are literally dangerous.) As for stretch, you don't need leggings to be comfy. Many jeans and dress pants for men and women include stretch materials to keep you comfortable and professional on long trips.

Book Bag: Book bags have many pockets so you can easily find things when you need to in a car, instead of dumping out your whole purse. They are less likely to bump into bystanders as you navigate your way down tiny aisles on planes and trains. They also are better for your back than putting all the weight of a purse or laptop bag on one side of your body.

Noise-canceling Headphones: You might be able to tune out a crying baby, the booming music of the person sitting next to you or loud conversation behind you, but not everyone has this ability. That is why noise-canceling headphones are worthwhile purchases for those who travel often. They allow users to sleep on red-eye flights (something I have yet to master).

Hand Sanitizer: The shared magazines on airplanes are germ-infested. The armrests, bathroom door handles and person sitting next to you might be too. Err on the safe side to avoid being sick on your trip by using hand sanitizer.

Bonus: All of these items have promotional versions. Search for them on www.promomarketing.com.

See you in Vegas!

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