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Production Editor

Promotional Fashionista

By Colleen McKenna

About Colleen

Colleen McKenna is Production Editor for Promo Marketing Magazine.
 

Compliance Chat

Jeff Jacobs
No, I Don't Need A Receipt
Aug 22, 2014

just when you think you're out of the woods on an issue, it pops up in a most unexpected place....



Jeff's Rant

Jeff Solomon, MAS
Where Are Trade Shows Going?
Aug 21, 2014

In our first article on What’s Happening with Trade Shows, we covered the SAAC Show, a strong regional association event,...



Selling Smarter

Rosalie Marcus
My Very Personal Connection to the ALS Challenge
Aug 19, 2014

You’ve probably seen the ALS Ice Bucket Challenge all over social media and TV. Perhaps you’ve taken it. For me,...



Kiwi's Coaching Corner

Paul  Kiewiet
When Will It Happen? (Ask “When” Three Times) Part 5 of “Get Curious About Your Business”
Aug 14, 2014

Time. It’s here and it’s gone. There are lots of clichés about time and there ain’t no time like the...



Not So Technically Speaking

Dale Denham
5 Problems With Promotional Supplier Videos
Aug 12, 2014

Dear promotional product supplier: That video you made has a great soundtrack. The special effects? Nice touch. I even like...



Beyond Words

Rebecca Kollmann, MAS+
Connecting—Not a New Concept
Aug 11, 2014

We’ve all seen ways to buy and sell—from brick-and-mortar to online shopping; from receiving letters to being deluged with email....



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
Live the Charged Life
Aug 4, 2014

Are you caged, comfortable or charged? I believe that if you understand what phase of life you are in—caged, comfortable...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Accountability Begins with You
Aug 1, 2014

Accountability—the very mention conjures up feelings and thoughts of stress, being under a microscope or micro-managed. Accountability is imperative to...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Source Your Inner Iron Man
Jun 11, 2014

Be a hero. Look for opportunities to swoop in and save the day. Source your inner Thor or Wonder Woman....



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



What to Wear on Planes, Trains & Automobiles

 

Happy New Year! I hope you all enjoyed the holidays and are now ready for a few whirlwind months of trade shows. Next week is The PPAI Expo in Las Vegas and as I have done in year's past, I am thinking about what to wear and bring. We listed everything you'll need for the actual show in the December issue's Trade Show Preview, so I thought I would focus on what you need while traveling to and from the shows. Dressing and packing for airplanes sounds easy enough, but jeans get scratchy after five hours in one position, sweaters can be too hot and T-shirts can be too light. Other than essentials (tickets, wallet, ID), here are the items that will make your trip easier:

Pants with Stretch: The first part of this is the most important: Wear pants. You may not get kicked off of a plane for wearing shorts, but it is just easier to move around comfortably in cramped areas if you do not have to worry about how much skin you have showing. (Also, nylon stockings or pantyhose are likely to catch fire if you are sliding down the emergency exit, so dresses and stockings are literally dangerous.) As for stretch, you don't need leggings to be comfy. Many jeans and dress pants for men and women include stretch materials to keep you comfortable and professional on long trips.

Book Bag: Book bags have many pockets so you can easily find things when you need to in a car, instead of dumping out your whole purse. They are less likely to bump into bystanders as you navigate your way down tiny aisles on planes and trains. They also are better for your back than putting all the weight of a purse or laptop bag on one side of your body.

Noise-canceling Headphones: You might be able to tune out a crying baby, the booming music of the person sitting next to you or loud conversation behind you, but not everyone has this ability. That is why noise-canceling headphones are worthwhile purchases for those who travel often. They allow users to sleep on red-eye flights (something I have yet to master).

Hand Sanitizer: The shared magazines on airplanes are germ-infested. The armrests, bathroom door handles and person sitting next to you might be too. Err on the safe side to avoid being sick on your trip by using hand sanitizer.

Bonus: All of these items have promotional versions. Search for them on www.promomarketing.com.

See you in Vegas!

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