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Production Editor

Promotional Fashionista

By Colleen McKenna

About Colleen

Colleen McKenna is Production Editor for Promo Marketing Magazine.
 

Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Setting Annual Sales Goals are a Waste of Time II—Sales Goals Strike Back
Oct 29, 2014

For some people, setting sales goals is not a waste of time. It's all about perceptions, really—perceptions that empower and...



Selling Smarter

Rosalie Marcus
How Appreciative Are You? 5 Easy Ways to Stand Out and Say Thank You: Part Two
Oct 28, 2014

It’s the time of year when you may be thinking about gifts of appreciation to send to your clients. Rather...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
10 Tips for Creating Testimonials that are Compelling and Useful
Oct 27, 2014

One of the best ways to promote your business is with compelling end-user testimonials. Here are 10 tips for testimonials...



Guest Blogs

Guest Contributor
How Can a 3D Printer Make You Money?
Oct 24, 2014

One of the most difficult parts of getting the sale is showing the customer exactly what they want when they...



Kiwi's Coaching Corner

Paul  Kiewiet
The Smart Way to Grow Your Business
Oct 23, 2014

How do you step up and begin moving your business to better results? Well, first of all, you need to...



Compliance Chat

Jeff Jacobs
Draw Your Attention to Drawstrings
Oct 17, 2014

I guess it has something to do with the time of year. The weather in much of the U.S. begins...



Jeff's Rant

Jeff Solomon, MAS
I Could Have Slept In But Why Should You Care?
Oct 16, 2014

Something strange has happened to me. On a recent three-day holiday weekend, I had the opportunity to sleep in. But...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
The Dash Between Two Dates
Oct 6, 2014

Let's face it. We're all busier than ever. Most of the busyness is dashing—dashing here, dashing there. Sadly, many people's lives...



Beyond Words

Rebecca Kollmann, MAS+
Going Direct
Oct 13, 2014

I thought that would capture your eyes today because it’s a perennial hot topic in our industry. Today, we’re going...



Not So Technically Speaking

Dale Denham
Yes, We Should Be Scared About Bad USB Drives
Oct 7, 2014

Due to recent USB exploits available online (although not yet proven to cause any damage), sales of USB drives in...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



What to Wear on Planes, Trains & Automobiles

 

Happy New Year! I hope you all enjoyed the holidays and are now ready for a few whirlwind months of trade shows. Next week is The PPAI Expo in Las Vegas and as I have done in year's past, I am thinking about what to wear and bring. We listed everything you'll need for the actual show in the December issue's Trade Show Preview, so I thought I would focus on what you need while traveling to and from the shows. Dressing and packing for airplanes sounds easy enough, but jeans get scratchy after five hours in one position, sweaters can be too hot and T-shirts can be too light. Other than essentials (tickets, wallet, ID), here are the items that will make your trip easier:

Pants with Stretch: The first part of this is the most important: Wear pants. You may not get kicked off of a plane for wearing shorts, but it is just easier to move around comfortably in cramped areas if you do not have to worry about how much skin you have showing. (Also, nylon stockings or pantyhose are likely to catch fire if you are sliding down the emergency exit, so dresses and stockings are literally dangerous.) As for stretch, you don't need leggings to be comfy. Many jeans and dress pants for men and women include stretch materials to keep you comfortable and professional on long trips.

Book Bag: Book bags have many pockets so you can easily find things when you need to in a car, instead of dumping out your whole purse. They are less likely to bump into bystanders as you navigate your way down tiny aisles on planes and trains. They also are better for your back than putting all the weight of a purse or laptop bag on one side of your body.

Noise-canceling Headphones: You might be able to tune out a crying baby, the booming music of the person sitting next to you or loud conversation behind you, but not everyone has this ability. That is why noise-canceling headphones are worthwhile purchases for those who travel often. They allow users to sleep on red-eye flights (something I have yet to master).

Hand Sanitizer: The shared magazines on airplanes are germ-infested. The armrests, bathroom door handles and person sitting next to you might be too. Err on the safe side to avoid being sick on your trip by using hand sanitizer.

Bonus: All of these items have promotional versions. Search for them on www.promomarketing.com.

See you in Vegas!

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