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Production Editor

Promotional Fashionista

By Colleen McKenna

About Colleen

Colleen McKenna is Production Editor for Promo Marketing Magazine.
 

Kiwi's Coaching Corner

Paul  Kiewiet
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Not So Technically Speaking

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Until 30 days ago, I had never used a Macintosh for more than a few minutes to do a specific...



Guest Blogs

Guest Contributor
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No; currently, QuickBooks Premier is a desktop software and not a subscription service. That means that when you buy the...



Jeff's Rant

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I’ve recently had a revelation. For many years, I have worked to build up a significant online presence for my...



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Brittany Hahn
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Rick Greene, MAS
A Cycle Of Engagement
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In 2015, the journey of the promotional products professional in shifting prospects to clients is more challenging than ever. With...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
11 Keys to Great Success in Life and Business – Key 2: Find Your Passion
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Do what you love and love what you do, and you will never work another day in your life.
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Beyond Words

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Swing All the Way Through
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From time to time, I’ve written about a situation involving one of my kids, and after observing something recently, it’s...



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What Creates Customer Loyalty?
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Compliance Chat

Jeff Jacobs
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If you read what normally is in this space, you've seen a lot about the protocol it takes to manufacture...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)
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Every year more and more products are being introduced into the market, and after a while it all looks the...



Editor's Notes

Nichole Stella
The Perfect Match
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The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Embellished

Kyle Richardson
The Best Laid Plans
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Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Mike's Blog

Michael Cornnell
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Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



The Hot Button

Mary Ellen Sokalski, MAS
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The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



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Elise Hacking Carr
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Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



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Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
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Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
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Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



The Sales Challenge

Bill Farquharson
Think and Succeed
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What would happen if you woke up in the morning and your first thought was, "I am never going to...



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Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
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It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



What to Wear on Planes, Trains & Automobiles

 

Happy New Year! I hope you all enjoyed the holidays and are now ready for a few whirlwind months of trade shows. Next week is The PPAI Expo in Las Vegas and as I have done in year's past, I am thinking about what to wear and bring. We listed everything you'll need for the actual show in the December issue's Trade Show Preview, so I thought I would focus on what you need while traveling to and from the shows. Dressing and packing for airplanes sounds easy enough, but jeans get scratchy after five hours in one position, sweaters can be too hot and T-shirts can be too light. Other than essentials (tickets, wallet, ID), here are the items that will make your trip easier:

Pants with Stretch: The first part of this is the most important: Wear pants. You may not get kicked off of a plane for wearing shorts, but it is just easier to move around comfortably in cramped areas if you do not have to worry about how much skin you have showing. (Also, nylon stockings or pantyhose are likely to catch fire if you are sliding down the emergency exit, so dresses and stockings are literally dangerous.) As for stretch, you don't need leggings to be comfy. Many jeans and dress pants for men and women include stretch materials to keep you comfortable and professional on long trips.

Book Bag: Book bags have many pockets so you can easily find things when you need to in a car, instead of dumping out your whole purse. They are less likely to bump into bystanders as you navigate your way down tiny aisles on planes and trains. They also are better for your back than putting all the weight of a purse or laptop bag on one side of your body.

Noise-canceling Headphones: You might be able to tune out a crying baby, the booming music of the person sitting next to you or loud conversation behind you, but not everyone has this ability. That is why noise-canceling headphones are worthwhile purchases for those who travel often. They allow users to sleep on red-eye flights (something I have yet to master).

Hand Sanitizer: The shared magazines on airplanes are germ-infested. The armrests, bathroom door handles and person sitting next to you might be too. Err on the safe side to avoid being sick on your trip by using hand sanitizer.

Bonus: All of these items have promotional versions. Search for them on www.promomarketing.com.

See you in Vegas!

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