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Coach

Selling Smarter

By Rosalie Marcus

About Rosalie

Speaker, author and sales coach Rosalie Marcus, The Promo Biz Coach provides proven tools, tips and strategies for selling smarter, working less and making more!
 

Kiwi's Coaching Corner

Paul  Kiewiet
How Can I Make It Happen? (Ask “How” Three Times) Part 6 of “Get Curious About Your Business”
Aug 28, 2014

Strategies set your direction, values, culture and actions that will make your dream business a reality. You can’t just “wing...



Not So Technically Speaking

Dale Denham
Top 3 Problems with Artwork
Aug 26, 2014

Unfortunately, artwork is still a major headache for distributors and suppliers alike. We've come a long way and the problems...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
What Clients Really Want—It’s Not the Best Price!
Aug 25, 2014

A few years back I was speaking at Fruit of the Loom’s national sales meeting, I had the pleasure of...



Compliance Chat

Jeff Jacobs
No, I Don't Need A Receipt
Aug 22, 2014

just when you think you're out of the woods on an issue, it pops up in a most unexpected place....



Jeff's Rant

Jeff Solomon, MAS
Where Are Trade Shows Going?
Aug 21, 2014

In our first article on What’s Happening with Trade Shows, we covered the SAAC Show, a strong regional association event,...



Beyond Words

Rebecca Kollmann, MAS+
Connecting—Not a New Concept
Aug 11, 2014

We’ve all seen ways to buy and sell—from brick-and-mortar to online shopping; from receiving letters to being deluged with email....



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
Live the Charged Life
Aug 4, 2014

Are you caged, comfortable or charged? I believe that if you understand what phase of life you are in—caged, comfortable...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Promotional Fashionista

Colleen McKenna
5 Soccer Promotions for After the World Cup
Jul 1, 2014

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans....



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Source Your Inner Iron Man
Jun 11, 2014

Be a hero. Look for opportunities to swoop in and save the day. Source your inner Thor or Wonder Woman....



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



What's Your Strategy?

 
I recently saw the film Silver Linings Playbook and thought it was fantastic. It had universal themes of love and pain, an all-star cast, including Bradley Copper (my hometown favorite), and a compelling story that draws you in from start to finish. It's a movie that stays with you long after it's over.

As a Philly native, who grew up in house filled with die-hard Eagle's football fanatics, and a mom who made everyone's favorite food on game day, it had a lot of familiar overtones ... if you see the movie you'll understand.    

Without giving the story away, there's a scene in the movie where Bradley Cooper's (who suffers from bipolar disorder and is prone to rages when a certain song plays) psychiatrist tells him he needs to have a strategy to handle the situation. This got me thinking that in life, as well as in business, we all need to be proactive and have strategies to handle difficult or unexpected situations, which if you're in business, are certain to happen.  

One of the things I recommend to my coaching clients, as well as something I did in my own business, is to create an operation's manual, a book of procedures to follow, so that when the difficult or unexpected happens you know what to do. Document procedures such as how and when you pay your invoices, how you answer the phone, how you handle requests for  proposals and step-by-step strategies for handling mistakes or disputes on orders. Being proactive and having strategies in place will go a long way in making your promotional products business more successful.  

I would enjoy hearing from you. What strategies are you currently using in your own business that have helped you be more successful? Have you ever had an "aha moment" from a movie or a book that influenced your business? Please comment below.

Rosalie Marcus, The Promo Biz Coach, teaches people in promotional products sales how to sell smarter, attract choice clients and increase their sales quickly and easily. She is the creator of The FAST TRACK to Making Money in Promotional Products Sales, Niche to Be Rich Secrets and the Women Selling Smarter Program. Get a free special report: 10 Big Mistakes Promotional Products Professionals Make and How to Avoid Them and Double Your Sales and a Skyrocket Your Sales Audio download at  http://www.promobizcoach.com. Reach her at Rosalie@promobizcoach.com or 215-572-6766.

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