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Coach

Selling Smarter

By Rosalie Marcus

About Rosalie

Speaker, author and sales coach Rosalie Marcus, The Promo Biz Coach provides proven tools, tips and strategies for selling smarter, working less and making more!
 

Kiwi's Coaching Corner

Paul  Kiewiet
When All Things Are Equal
Sep 25, 2014

When all things are equal, you better change the equation. You gotta have a competitive advantage. You need to stand...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Setting Annual Sales Goals are a Waste of Time
Sep 24, 2014

How about that shocking headline? Did it grab you? Well, there is some meat behind the sensationalism. Buckle in and...



Not So Technically Speaking

Dale Denham
Who Has the Best Price?
Sep 23, 2014

It's a fair question despite all the arguments against it. Distributors ask it privately nearly every day, whether on a...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Playing the Price Game: It’s a Choice. Choose Wisely
Sep 22, 2014

The Internet, the obvious low barrier to entry, unskilled salespeople, the economy—each of these drive price wars and ultimately erode...



Compliance Chat

Jeff Jacobs
Let Me Google That For You
Sep 19, 2014

On more than one occasion I have taken the easy road and asked a question of a colleague rather than...



Jeff's Rant

Jeff Solomon, MAS
ADD…on an (A)
Sep 18, 2014

In the promotional marketing industry, we know what an (A) represents. If we compare an (A) to ADD, (Attention Deficit...



Beyond Words

Rebecca Kollmann, MAS+
Create an Experience
Sep 15, 2014

There are times when we do everything we can to reach our goal as quickly and as effortlessly as possible....



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
"You Don't Have to be Great"
Sep 8, 2014

That's right. "You don't have to be great to start, but you have to start to be great." I love...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Promotional Fashionista

Colleen McKenna
5 Soccer Promotions for After the World Cup
Jul 1, 2014

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans....



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



What's Your Strategy?

 
I recently saw the film Silver Linings Playbook and thought it was fantastic. It had universal themes of love and pain, an all-star cast, including Bradley Copper (my hometown favorite), and a compelling story that draws you in from start to finish. It's a movie that stays with you long after it's over.

As a Philly native, who grew up in house filled with die-hard Eagle's football fanatics, and a mom who made everyone's favorite food on game day, it had a lot of familiar overtones ... if you see the movie you'll understand.    

Without giving the story away, there's a scene in the movie where Bradley Cooper's (who suffers from bipolar disorder and is prone to rages when a certain song plays) psychiatrist tells him he needs to have a strategy to handle the situation. This got me thinking that in life, as well as in business, we all need to be proactive and have strategies to handle difficult or unexpected situations, which if you're in business, are certain to happen.  

One of the things I recommend to my coaching clients, as well as something I did in my own business, is to create an operation's manual, a book of procedures to follow, so that when the difficult or unexpected happens you know what to do. Document procedures such as how and when you pay your invoices, how you answer the phone, how you handle requests for  proposals and step-by-step strategies for handling mistakes or disputes on orders. Being proactive and having strategies in place will go a long way in making your promotional products business more successful.  

I would enjoy hearing from you. What strategies are you currently using in your own business that have helped you be more successful? Have you ever had an "aha moment" from a movie or a book that influenced your business? Please comment below.

Rosalie Marcus, The Promo Biz Coach, teaches people in promotional products sales how to sell smarter, attract choice clients and increase their sales quickly and easily. She is the creator of The FAST TRACK to Making Money in Promotional Products Sales, Niche to Be Rich Secrets and the Women Selling Smarter Program. Get a free special report: 10 Big Mistakes Promotional Products Professionals Make and How to Avoid Them and Double Your Sales and a Skyrocket Your Sales Audio download at  http://www.promobizcoach.com. Reach her at Rosalie@promobizcoach.com or 215-572-6766.

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