Advertisement
 
Coach

Selling Smarter

By Rosalie Marcus

About Rosalie

Speaker, author and sales coach Rosalie Marcus, The Promo Biz Coach provides proven tools, tips and strategies for selling smarter, working less and making more!
 

Kiwi's Coaching Corner

Paul  Kiewiet
Quit Trying to Be Everything to Everyone
Jul 2, 2015

Ever think about how much more you could accomplish if you would focus on less? Get out of the idea...



Not So Technically Speaking

Dale Denham
30 Days With a Macbook Air
Jun 30, 2015

Until 30 days ago, I had never used a Macintosh for more than a few minutes to do a specific...



Guest Blogs

Guest Contributor
Do I Have to Buy QuickBooks Premier Software Every Year?
Jun 26, 2015

No; currently, QuickBooks Premier is a desktop software and not a subscription service. That means that when you buy the...



Jeff's Rant

Jeff Solomon, MAS
What Do You and Your Company Represent?
Jun 25, 2015

I’ve recently had a revelation. For many years, I have worked to build up a significant online presence for my...



Lights, Camera, Promotion!

Brittany Hahn
You Don't Need Vacation Days
Jun 10, 2015

Business Insider, Forbes and CBS News all report that taking vacation is good for you and the company you work...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
A Cycle Of Engagement
Jun 10, 2015

In 2015, the journey of the promotional products professional in shifting prospects to clients is more challenging than ever. With...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
11 Keys to Great Success in Life and Business – Key 2: Find Your Passion
Jun 1, 2015

Do what you love and love what you do, and you will never work another day in your life.
...



Beyond Words

Rebecca Kollmann, MAS+
Swing All the Way Through
Apr 20, 2015

From time to time, I’ve written about a situation involving one of my kids, and after observing something recently, it’s...



Compliance Chat

Jeff Jacobs
The Exact Cause Was Never Determined
Apr 3, 2015

If you read what normally is in this space, you've seen a lot about the protocol it takes to manufacture...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)
Dec 30, 2014

Every year more and more products are being introduced into the market, and after a while it all looks the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Promotional Fashionista

Colleen McKenna
5 Soccer Promotions for After the World Cup
Jul 1, 2014

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans....



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



What's Your Strategy?

 
I recently saw the film Silver Linings Playbook and thought it was fantastic. It had universal themes of love and pain, an all-star cast, including Bradley Copper (my hometown favorite), and a compelling story that draws you in from start to finish. It's a movie that stays with you long after it's over.

As a Philly native, who grew up in house filled with die-hard Eagle's football fanatics, and a mom who made everyone's favorite food on game day, it had a lot of familiar overtones ... if you see the movie you'll understand.    

Without giving the story away, there's a scene in the movie where Bradley Cooper's (who suffers from bipolar disorder and is prone to rages when a certain song plays) psychiatrist tells him he needs to have a strategy to handle the situation. This got me thinking that in life, as well as in business, we all need to be proactive and have strategies to handle difficult or unexpected situations, which if you're in business, are certain to happen.  

One of the things I recommend to my coaching clients, as well as something I did in my own business, is to create an operation's manual, a book of procedures to follow, so that when the difficult or unexpected happens you know what to do. Document procedures such as how and when you pay your invoices, how you answer the phone, how you handle requests for  proposals and step-by-step strategies for handling mistakes or disputes on orders. Being proactive and having strategies in place will go a long way in making your promotional products business more successful.  

I would enjoy hearing from you. What strategies are you currently using in your own business that have helped you be more successful? Have you ever had an "aha moment" from a movie or a book that influenced your business? Please comment below.

Rosalie Marcus, The Promo Biz Coach, teaches people in promotional products sales how to sell smarter, attract choice clients and increase their sales quickly and easily. She is the creator of The FAST TRACK to Making Money in Promotional Products Sales, Niche to Be Rich Secrets and the Women Selling Smarter Program. Get a free special report: 10 Big Mistakes Promotional Products Professionals Make and How to Avoid Them and Double Your Sales and a Skyrocket Your Sales Audio download at  http://www.promobizcoach.com. Reach her at Rosalie@promobizcoach.com or 215-572-6766.

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: