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Production Editor

Promotional Fashionista

By Colleen McKenna

About Colleen

Colleen McKenna is Production Editor for Promo Marketing Magazine.
 

Kiwi's Coaching Corner

Paul  Kiewiet
Focus or Discipline?
Sep 11, 2014

A great many of my coaching clients ask for help with focus. They are easily distracted and stray from doing...



Not So Technically Speaking

Dale Denham
3 Reasons Promotional Products Work Better Than Most Online Advertising
Sep 9, 2014

Promotional products cannot be blocked but online advertising can and is. In fact, the blocking of ads on websites is...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
"You Don't Have to be Great"
Sep 8, 2014

That's right. "You don't have to be great to start, but you have to start to be great." I love...



Compliance Chat

Jeff Jacobs
If You See Something, Say Something: Even With Promo Products
Sep 5, 2014

It’s a phrase seen in airports, train stations and other public transport areas, as well as in neighborhoods, parks, public...



Jeff's Rant

Jeff Solomon, MAS
2015 … Really?
Sep 4, 2014

As I write this, it is hot in Southern California, making it hard to believe that summer is almost over...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
What Clients Really Want—It’s Not the Best Price!
Aug 25, 2014

A few years back I was speaking at Fruit of the Loom’s national sales meeting, I had the pleasure of...



Selling Smarter

Rosalie Marcus
My Very Personal Connection to the ALS Challenge
Aug 19, 2014

You’ve probably seen the ALS Ice Bucket Challenge all over social media and TV. Perhaps you’ve taken it. For me,...



Beyond Words

Rebecca Kollmann, MAS+
Connecting—Not a New Concept
Aug 11, 2014

We’ve all seen ways to buy and sell—from brick-and-mortar to online shopping; from receiving letters to being deluged with email....



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Source Your Inner Iron Man
Jun 11, 2014

Be a hero. Look for opportunities to swoop in and save the day. Source your inner Thor or Wonder Woman....



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



Why Thank You Cards Matter

 
I mentioned last week the importance of thank-you cards. This week I wanted to follow up and give you a list of five solid cards for anyone you work with - all found on PM's handy-dandy free search. Email thank-yous are great and singing e-cards are amusing, but there is something about a snail-mail thank-you card around the holidays that makes an impact. Plus, you can add a decorative imprint to a card, which seals the deal for this industry.

For the Suppliers You Go Out with at Trade Shows:


They always know the best after-networking events to go to and how to get cheap drinks. Reward their night-out prowess with some wine and a festive bag.

For the Client Who Runs a Large Company:


This client oversees many branches of a large company and has helped you get business in all of them. Thank him or her for revenue with a classy, seasonal card.

For the Client who Runs a Music Business:


This client always wants the promotions you plan to be tied to a musical theme. Let him or her know you have been listening by offering one of the most bombastic and memorable holiday cards around.

For the Clients or Suppliers in Warm Weather States:


On the East Coast, it's hard to think of the holiday season without thinking of snow, but that is the reality for many people in warmer areas of the country. Bring a little snow to their doorstep and they'll continue their partnership with you.

For the Nature Lover or Anyone with a Heart:

I don't know if it's the Coca-Cola commercials or the those fluffy faces, but polar bears are just the cutest. If you don't know what kind of card to send to a supplier or client, use this one. It will make the receiver smile. (You're smiling right now, aren't you?) Bonus: You could fill it with some facts about polar bears for a new swing on holiday cards. Facts like: Polar bears have black skin under their white fur to retain heat. Or you could just say Thank You and Season's Greetings, I guess.

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