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Kiwi's Coaching Corner

By Paul Kiewiet

About Paul

Useful tips to help you get from where you are to where you want to go. Paul Kiewiet, MAS is an industry veteran providing business and life coaching, industry consulting and facilitation, and professional development services through BrandKiwi LLC.
 

Beyond Words

Rebecca Kollmann, MAS+
Create an Experience
Sep 15, 2014

There are times when we do everything we can to reach our goal as quickly and as effortlessly as possible....



Not So Technically Speaking

Dale Denham
3 Reasons Promotional Products Work Better Than Most Online Advertising
Sep 9, 2014

Promotional products cannot be blocked but online advertising can and is. In fact, the blocking of ads on websites is...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
"You Don't Have to be Great"
Sep 8, 2014

That's right. "You don't have to be great to start, but you have to start to be great." I love...



Compliance Chat

Jeff Jacobs
If You See Something, Say Something: Even With Promo Products
Sep 5, 2014

It’s a phrase seen in airports, train stations and other public transport areas, as well as in neighborhoods, parks, public...



Jeff's Rant

Jeff Solomon, MAS
2015 … Really?
Sep 4, 2014

As I write this, it is hot in Southern California, making it hard to believe that summer is almost over...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
What Clients Really Want—It’s Not the Best Price!
Aug 25, 2014

A few years back I was speaking at Fruit of the Loom’s national sales meeting, I had the pleasure of...



Selling Smarter

Rosalie Marcus
My Very Personal Connection to the ALS Challenge
Aug 19, 2014

You’ve probably seen the ALS Ice Bucket Challenge all over social media and TV. Perhaps you’ve taken it. For me,...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Promotional Fashionista

Colleen McKenna
5 Soccer Promotions for After the World Cup
Jul 1, 2014

Studies show that Americans prefer soccer to NASCAR. Here are five items to sell to soccer fans....



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Source Your Inner Iron Man
Jun 11, 2014

Be a hero. Look for opportunities to swoop in and save the day. Source your inner Thor or Wonder Woman....



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



Why is That the Why?

 
"People donʼt buy what you do. They buy WHY you do it." —Simon Sinek

Why do you do what you do? Most of us will answer that with something having to do with money. "To make money." "To put groceries on the table." "So my children can have shoes." Hereʼs the thing: Those answers are not a "why." They are the result of what you do.

Iʼm going to ask you to go deep within yourself and find out your why. Just keep asking yourself why and then ask, "Why is that the why?" I will argue that if your "why" never goes beyond some variation of "to make money," you will never achieve high levels of success, greatness or customer loyalty.

If your "why" is because you care deeply about people, because you sincerely want to solve problems, because you want to deliver innovation, because you feel your best when you are creative, because you feel your best when you know that you helped someone or something outside of yourself—if that is your why—your customers will know it.

Your "why" is more important than any elevator speech. It is deeper and will earn you more loyal customers than the most carefully crafted mission statement. It will turn strangers into customers and customers into raving fans.

You have frequently read my articles and heard my presentations on being different and being relevant as the two most effective ways to grow a successful business. Well here is the how: How do you differentiate and become more relevant?

Do the opposite of what everyone else is doing. Most of your competitors start with the "What?" What is it you do? Instead you start with the "Why?" and you live it.

Start living out your deepest "why" in your work and watch the results happen.

"People donʼt care how much you know until they know how much you care." —John C. Maxwell

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