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Production Editor

Promotional Fashionista

By Colleen McKenna

About Colleen

Colleen McKenna is Production Editor for Promo Marketing Magazine.
 

Kiwi's Coaching Corner

Paul  Kiewiet
How Can I Make It Happen? (Ask “How” Three Times) Part 6 of “Get Curious About Your Business”
Aug 28, 2014

Strategies set your direction, values, culture and actions that will make your dream business a reality. You can’t just “wing...



Not So Technically Speaking

Dale Denham
Top 3 Problems with Artwork
Aug 26, 2014

Unfortunately, artwork is still a major headache for distributors and suppliers alike. We've come a long way and the problems...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
What Clients Really Want—It’s Not the Best Price!
Aug 25, 2014

A few years back I was speaking at Fruit of the Loom’s national sales meeting, I had the pleasure of...



Compliance Chat

Jeff Jacobs
No, I Don't Need A Receipt
Aug 22, 2014

just when you think you're out of the woods on an issue, it pops up in a most unexpected place....



Jeff's Rant

Jeff Solomon, MAS
Where Are Trade Shows Going?
Aug 21, 2014

In our first article on What’s Happening with Trade Shows, we covered the SAAC Show, a strong regional association event,...



Selling Smarter

Rosalie Marcus
My Very Personal Connection to the ALS Challenge
Aug 19, 2014

You’ve probably seen the ALS Ice Bucket Challenge all over social media and TV. Perhaps you’ve taken it. For me,...



Beyond Words

Rebecca Kollmann, MAS+
Connecting—Not a New Concept
Aug 11, 2014

We’ve all seen ways to buy and sell—from brick-and-mortar to online shopping; from receiving letters to being deluged with email....



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
Live the Charged Life
Aug 4, 2014

Are you caged, comfortable or charged? I believe that if you understand what phase of life you are in—caged, comfortable...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Source Your Inner Iron Man
Jun 11, 2014

Be a hero. Look for opportunities to swoop in and save the day. Source your inner Thor or Wonder Woman....



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



Work Out Your Wallet

 

Brands like Lululemon and Under Armour make gear fit for everyone from extreme athletes to workout newbies. Their garments wick away moisture, feature anti-microbial properties, and even have hidden pockets for keys, phones and MP3 players (much like the sportswear in this industry). All of these accessories help during hours of sweating at the gym. But these brands have also introduced another element to exercise gear: increased prices. With a pair of spandex running from $75 to $100, their garments are far from affordable, but people continue to purchase them. (Lululemon made over $70 million last quarter alone.)

The blog post "Are You A Lulu Lemming?" on BeWellPhilly sparked my interest in the topic. The writer, Emily Leaman, questions if the loyalty to these brands is due to brainwashing or truly superior apparel. I am torn. I own a mix of high-price and low-price workout gear and Leaman's post is making me question how much better the high-price pieces are. Like with many more costly items on the retail or promotional side, more money often means better quality and longer lifespan. But if mid-price and high-price garments boast the same performance properties, is there much of a difference?

I discussed it with a friend of mine who runs almost daily. She believes the gear is worth the extra expense. She mentioned owning one pair of good running spandex and one pair of high-end shorts. These two pieces get her through four seasons of running. Her consensus was that a few good pieces are worth it, but a whole closet is not. You wear sneakers until they are worn down and you need a new pair. Shouldn't the same be said for leggings and performance tops?

This is not a denigration of Lululemon, Under Armour or any of their contemporaries. I own and have owned garments from many of them and I love working out in them. I just wanted to pose these questions to you: Is name-brand or purported "high-quality" performance wear worth the extra expense? Also, will the new popularity of high-price retail gear encourage you to sell promotional athletic wear at a higher price point?

Let me know in the comments or email me at cmckenna@napco.com.

If you do decide to go with the more expensive gear, here are a few tips on protecting your investment (and the investment of your client):

  • Follow the care instructions. The properties do not necessarily wear off, but improper care can lead to thinning of the garment and shortening of its lifespan.
  • Suggest long-lasting imprint options. Logos need to last as long as (or longer) than the performance piece.
  • Make sure it fits. People can deal with a little bagginess here or tightness there in low-cost garments, but high prices demand ideal fits and flattering shapes.

 

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