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2014 Power Meetings
 
Production Editor

Promotional Fashionista

By Colleen McKenna

About Colleen

Colleen McKenna is Production Editor for Promo Marketing Magazine.
 

Compliance Chat

Jeff Jacobs
Let Me Google That For You
Sep 19, 2014

On more than one occasion I have taken the easy road and asked a question of a colleague rather than...



Jeff's Rant

Jeff Solomon, MAS
ADD…on an (A)
Sep 18, 2014

In the promotional marketing industry, we know what an (A) represents. If we compare an (A) to ADD, (Attention Deficit...



Beyond Words

Rebecca Kollmann, MAS+
Create an Experience
Sep 15, 2014

There are times when we do everything we can to reach our goal as quickly and as effortlessly as possible....



Kiwi's Coaching Corner

Paul  Kiewiet
Focus or Discipline?
Sep 11, 2014

A great many of my coaching clients ask for help with focus. They are easily distracted and stray from doing...



Not So Technically Speaking

Dale Denham
3 Reasons Promotional Products Work Better Than Most Online Advertising
Sep 9, 2014

Promotional products cannot be blocked but online advertising can and is. In fact, the blocking of ads on websites is...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
"You Don't Have to be Great"
Sep 8, 2014

That's right. "You don't have to be great to start, but you have to start to be great." I love...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
What Clients Really Want—It’s Not the Best Price!
Aug 25, 2014

A few years back I was speaking at Fruit of the Loom’s national sales meeting, I had the pleasure of...



Selling Smarter

Rosalie Marcus
My Very Personal Connection to the ALS Challenge
Aug 19, 2014

You’ve probably seen the ALS Ice Bucket Challenge all over social media and TV. Perhaps you’ve taken it. For me,...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Source Your Inner Iron Man
Jun 11, 2014

Be a hero. Look for opportunities to swoop in and save the day. Source your inner Thor or Wonder Woman....



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



Work Out Your Wallet

 

Brands like Lululemon and Under Armour make gear fit for everyone from extreme athletes to workout newbies. Their garments wick away moisture, feature anti-microbial properties, and even have hidden pockets for keys, phones and MP3 players (much like the sportswear in this industry). All of these accessories help during hours of sweating at the gym. But these brands have also introduced another element to exercise gear: increased prices. With a pair of spandex running from $75 to $100, their garments are far from affordable, but people continue to purchase them. (Lululemon made over $70 million last quarter alone.)

The blog post "Are You A Lulu Lemming?" on BeWellPhilly sparked my interest in the topic. The writer, Emily Leaman, questions if the loyalty to these brands is due to brainwashing or truly superior apparel. I am torn. I own a mix of high-price and low-price workout gear and Leaman's post is making me question how much better the high-price pieces are. Like with many more costly items on the retail or promotional side, more money often means better quality and longer lifespan. But if mid-price and high-price garments boast the same performance properties, is there much of a difference?

I discussed it with a friend of mine who runs almost daily. She believes the gear is worth the extra expense. She mentioned owning one pair of good running spandex and one pair of high-end shorts. These two pieces get her through four seasons of running. Her consensus was that a few good pieces are worth it, but a whole closet is not. You wear sneakers until they are worn down and you need a new pair. Shouldn't the same be said for leggings and performance tops?

This is not a denigration of Lululemon, Under Armour or any of their contemporaries. I own and have owned garments from many of them and I love working out in them. I just wanted to pose these questions to you: Is name-brand or purported "high-quality" performance wear worth the extra expense? Also, will the new popularity of high-price retail gear encourage you to sell promotional athletic wear at a higher price point?

Let me know in the comments or email me at cmckenna@napco.com.

If you do decide to go with the more expensive gear, here are a few tips on protecting your investment (and the investment of your client):

  • Follow the care instructions. The properties do not necessarily wear off, but improper care can lead to thinning of the garment and shortening of its lifespan.
  • Suggest long-lasting imprint options. Logos need to last as long as (or longer) than the performance piece.
  • Make sure it fits. People can deal with a little bagginess here or tightness there in low-cost garments, but high prices demand ideal fits and flattering shapes.

 

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