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Production Editor

Promotional Fashionista

By Colleen McKenna

About Colleen

Colleen McKenna is Production Editor for Promo Marketing Magazine.
 

Compliance Chat

Jeff Jacobs
Draw Your Attention to Drawstrings
Oct 17, 2014

I guess it has something to do with the time of year. The weather in much of the U.S. begins...



Jeff's Rant

Jeff Solomon, MAS
I Could Have Slept In But Why Should You Care?
Oct 16, 2014

Something strange has happened to me. On a recent three-day holiday weekend, I had the opportunity to sleep in. But...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



Selling Smarter

Rosalie Marcus
How Appreciative Are You? 5 Easy Ways to Stand Out and Say Thank You: Part One
Oct 14, 2014

In today's highly competitive promotional products business environment, you have to distinguish yourself from the competition. Here are five ways...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
The Dash Between Two Dates
Oct 6, 2014

Let's face it. We're all busier than ever. Most of the busyness is dashing—dashing here, dashing there. Sadly, many people's lives...



Beyond Words

Rebecca Kollmann, MAS+
Going Direct
Oct 13, 2014

I thought that would capture your eyes today because it’s a perennial hot topic in our industry. Today, we’re going...



Kiwi's Coaching Corner

Paul  Kiewiet
Why Are You Doing This?
Oct 9, 2014

Do you have a clear understanding of why you are in this business? And please, don’t tell me you’re in...



Not So Technically Speaking

Dale Denham
Yes, We Should Be Scared About Bad USB Drives
Oct 7, 2014

Due to recent USB exploits available online (although not yet proven to cause any damage), sales of USB drives in...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
Setting Annual Sales Goals are a Waste of Time
Sep 24, 2014

How about that shocking headline? Did it grab you? Well, there is some meat behind the sensationalism. Buckle in and...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
Playing the Price Game: It’s a Choice. Choose Wisely
Sep 22, 2014

The Internet, the obvious low barrier to entry, unskilled salespeople, the economy—each of these drive price wars and ultimately erode...



Embellished

Kyle Richardson
The Best Laid Plans
Jul 11, 2014

Why it's always smart to keep a planner with your schedule and important documents, and why it's never smart to...



Mike's Blog

Michael Cornnell
Interview with Jason Black, CEO of Top Distributor Boundless Network
May 19, 2014

Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has...



The Hot Button

Mary Ellen Sokalski, MAS
"How It's Made" Can Make You More
Jun 11, 2014

The show "How Its Made" is celebrating its 22nd season on television. How can we be a hit, season after season,...



Be Dazzled

Elise Hacking Carr
Got Control Issues?
May 14, 2014

Does chaos define you? How you respond to certain situations says a lot about your character. Here are five quotes...



Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



Zombies Need Promotional Goods Too

 
Happy Halloween! I hope everyone on the East Coast got through Hurricane Sandy in one piece. Now that we are back in the office, we need to get down to important business: Halloween. Last week we received some ghoulishly great promotional items from Harcos Labs. So in honor of imprints and All Hallow's Eve, here is a review of some of the spookiest promotional items in the industry.


Personal Care: Every good costume-wearer knows to scrub up before heading out to trick-or-treat. That is where the Bath from the Dead bar of soap comes in. The herb-filled soap (rosemary and lemongrass are the most fragrant) will give users a "refreshing flesh scent" before eating brains or whatever they do for fun.

Trick-or-treating can bring as many germs as candy, so Halloween-loving end-users may want to bring the Anti-Zombie Spray. The anti-bacterial spray works and smells like other anti-bacterial sprays, but has the added benefit of being zombie-proof (very important on Halloween or if you plan on reenacting Thriller anytime soon).

Walking around for a few hours gathering candy (or supervising your children while they gather candy) is tiring so end-users can relax in a bath with Zombie Bath Salts. The packaging encourages users to add the salts to a bath and "watch what happens." Scenes from The Walking Dead might follow, but in a fun-filled, haunted house way.


Candy: The purpose of Halloween for most children (ahem, and adults) is candy. Free candy. Lots of it. Now end-users can couple their need for sugar with their love of Halloween spooks. The Brain Bits taste like Nerds (fittingly, I suppose). I'm not sure if they made me smarter, but I sure did finish this blog quickly during the sugar rush that followed consuming them.

There are energy chews for runners, so why not have them for zombie hunters? Harcos Labs introduces the Dead on Zombie Target red licorice-flavored candies to "help your aim and shoot down zombies," because no one wants zombies messing up a perfectly good night of trick-or-treating.

Finally, the Foaming Zombie Candy does in fact make you foam at the mouth, especially if you consume all of it at once. I don't think I am a zombie (yet), but the foam is scary fun. Note: DO NOT use foaming zombie candy at work and then go talk to a coworker. They may think you are ill (mentally or otherwise). DO use foaming zombie candy if you want to startle trick-or-treaters.


Food: OK, so maybe your clients are not candy people or they want to spread their love of Halloween to main meals as well as candy desserts. For those end-buyers, try some devilishly delicious salty treats like Crusty Zombie Toenails, Zombie Pea Brains, Dried Zombie Skin and Zombie Jerky. Don't be fooled by the gruesome names, the toenails taste like sesame seeds, the brains like wasabi peas, the skin like dried seaweed and the jerky like…jerky with teriyaki seasoning (apparently zombies are zesty).

These personal care items and edibles can be used year-round, not just around Halloween. Maybe your client wants to throw a zombie-themed holiday party, is looking to add something unexpected to a current program or knows their end-users will get a kick out of the unconventional products. To summarize my review: Spooky soap and zombie candy from Harcos Labs is scary good!

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