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Production Editor

Promotional Fashionista

By Colleen McKenna

About Colleen

Colleen McKenna is Production Editor for Promo Marketing Magazine.
 

Jeff's Rant

Jeff Solomon, MAS
A "Condemned" Supplier Shares the Truth!
Apr 17, 2014

There clearly are companies who operate in ways that are contrary to the traditional supplier/distributor model we are comfortable with....



Selling Smarter

Rosalie Marcus
Speak Now and Sell More!
Apr 15, 2014

How would you like a powerful marketing strategy that can position you as a leader in your field, put you...



Beyond Words

Rebecca Kollmann, MAS+
Adapting Your Style
Apr 14, 2014

Many of us have taken a behavioral style inventory at some point in our careers. While the intent of these...



Guest Blogs

Guest Contributor
The Anatomy of Emotional Marketing
Apr 11, 2014

You've probably heard the old adage: "It's the thought that counts." This could not be any truer, especially in business. When...



Kiwi's Coaching Corner

Paul  Kiewiet
Without People, Brands Have No Meaning
Apr 10, 2014

Brands are built over time but can be destroyed in an instant. This is why is it critically important to...



The Hot Button

Mary Ellen Sokalski, MAS
Even Retirees Are Doing It
Apr 9, 2014

Even older clients who grew up with the "one-size-fits-all" adult T-shirt as their world are choosing to buy FASHION TEES....



Not So Technically Speaking

Dale Denham
Go Mobile or Go Home
Apr 8, 2014

I am, without a doubt, the most mobile CIO in the USA. Name one other CIO that is so committed...



Million Dollar Mindset with Greg Muzzillo

Greg Muzzillo
"Free Crab Tomorrow"
Apr 7, 2014

Joe's Crab Shack offers free crab tomorrow. That's because it's never tomorrow. All we have is today. I've talked to...



Compliance Chat

Jeff Jacobs
Promotional Products: When Swag Goes Wrong
Apr 4, 2014

We all love swag. From T-shirts to stress balls, free stuff is fun except when it goes awry. Goldman Sachs...



Quick Thoughts by Cliff Quicksell, MAS

Cliff Quicksell, MAS
6 Reasons Why Marketing Fails and How to Prevent It
Mar 31, 2014

When it comes to marketing, there are no guarantees. A great marketing idea that is poorly implemented or incorrectly presented...



Be Dazzled

Elise Hacking Carr
Go Green or Go Home
Mar 26, 2014

Earth Day is right around the corner. Need ideas for upcoming promotions? Here are three products that scream "I <3...



Be Bold, Be Different, Be Memorable

Rick Greene, MAS
5 Ways to Use LinkedIn to Land New Business
Feb 26, 2014

LinkedIn is a happening place. It is the unsung hero of social platforms and it can indeed be used to...



Mike's Blog

Michael Cornnell
Ads on NBA Jerseys: An Inevitability?
Feb 24, 2014

The NBA may be stating that they're no closer to on-uniform ads than they were in 2011, but that doesn't...



Embellished

Kyle Richardson
New Year, New Site, New Magazine
Jan 31, 2014

This week, we announced the redesign of our home page and magazine. Let us know what you think about the...



Big Picture Promo

Matt Kaspari, CAS
Meeting Clients Where They Are
Oct 24, 2013

Promotional marketing is at its best when it empowers a client’s brand, meets his or her objectives and fits within...



My Two Cents

Rick Brenner
For Promotional Product Sales, Protect Your Client's Brand
Jun 3, 2013

Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more...



Friday Sales-thought of the Week!

Dale Limes, MAS
Reverse Engineer Your Sales Success
Mar 18, 2013

Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...



Editor's Notes

Nichole Stella
The Perfect Match
Mar 5, 2013

The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...



The Sales Challenge

Bill Farquharson
Think and Succeed
May 29, 2012

What would happen if you woke up in the morning and your first thought was, "I am never going to...



Creating More Purposeful Sales Conversations

Lisa Leitch, CSP, MAS
Under 100 Days to Achieve 2011 Goals
Oct 20, 2011

It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...



Zombies Need Promotional Goods Too

 
Happy Halloween! I hope everyone on the East Coast got through Hurricane Sandy in one piece. Now that we are back in the office, we need to get down to important business: Halloween. Last week we received some ghoulishly great promotional items from Harcos Labs. So in honor of imprints and All Hallow's Eve, here is a review of some of the spookiest promotional items in the industry.


Personal Care: Every good costume-wearer knows to scrub up before heading out to trick-or-treat. That is where the Bath from the Dead bar of soap comes in. The herb-filled soap (rosemary and lemongrass are the most fragrant) will give users a "refreshing flesh scent" before eating brains or whatever they do for fun.

Trick-or-treating can bring as many germs as candy, so Halloween-loving end-users may want to bring the Anti-Zombie Spray. The anti-bacterial spray works and smells like other anti-bacterial sprays, but has the added benefit of being zombie-proof (very important on Halloween or if you plan on reenacting Thriller anytime soon).

Walking around for a few hours gathering candy (or supervising your children while they gather candy) is tiring so end-users can relax in a bath with Zombie Bath Salts. The packaging encourages users to add the salts to a bath and "watch what happens." Scenes from The Walking Dead might follow, but in a fun-filled, haunted house way.


Candy: The purpose of Halloween for most children (ahem, and adults) is candy. Free candy. Lots of it. Now end-users can couple their need for sugar with their love of Halloween spooks. The Brain Bits taste like Nerds (fittingly, I suppose). I'm not sure if they made me smarter, but I sure did finish this blog quickly during the sugar rush that followed consuming them.

There are energy chews for runners, so why not have them for zombie hunters? Harcos Labs introduces the Dead on Zombie Target red licorice-flavored candies to "help your aim and shoot down zombies," because no one wants zombies messing up a perfectly good night of trick-or-treating.

Finally, the Foaming Zombie Candy does in fact make you foam at the mouth, especially if you consume all of it at once. I don't think I am a zombie (yet), but the foam is scary fun. Note: DO NOT use foaming zombie candy at work and then go talk to a coworker. They may think you are ill (mentally or otherwise). DO use foaming zombie candy if you want to startle trick-or-treaters.


Food: OK, so maybe your clients are not candy people or they want to spread their love of Halloween to main meals as well as candy desserts. For those end-buyers, try some devilishly delicious salty treats like Crusty Zombie Toenails, Zombie Pea Brains, Dried Zombie Skin and Zombie Jerky. Don't be fooled by the gruesome names, the toenails taste like sesame seeds, the brains like wasabi peas, the skin like dried seaweed and the jerky like…jerky with teriyaki seasoning (apparently zombies are zesty).

These personal care items and edibles can be used year-round, not just around Halloween. Maybe your client wants to throw a zombie-themed holiday party, is looking to add something unexpected to a current program or knows their end-users will get a kick out of the unconventional products. To summarize my review: Spooky soap and zombie candy from Harcos Labs is scary good!

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