Kiwi's Coaching Corner

Useful tips to help you get from where you are to where you want to go. Paul Kiewiet, MAS is an industry veteran providing business and life coaching, industry consulting and facilitation, and professional development services through BrandKiwi LLC.

If you don’t know what success looks like, how will you recognize it? How will you know how close or how far away it is? Get very clear about what your specific goals are, and what your life will look like, sound like and feel like when you get there. We’re talking about your dreams…

Like a recipe for a great meal, successful people share certain traits that, when combined, create a life worth living. "Success" is a multifaceted word with different meanings to different folks. For some, it implies profit, prosperity or even popularity. Herein lies one of the problems for many people. They want to be successful, but…

obsession noun 1. The state of being obsessed with someone or something: She cared for him with a devotion bordering on obsession. 2. An idea or thought that continually preoccupies or intrudes on a person’s mind: He was in the grip of an obsession he was powerless to resist. I know it sounds crazy, but…

Do your customers want the latest, trendiest, most-newsworthy promotional product? Or do they want to achieve a specific business objective? Or do they want to look like the coolest, hippest, most savvy and in-touch, worldly executive to their associates? Knowing what your clients want is the key to your success. Your value proposition should be…

Your clients only buy what you make them feel. Describe how your clients feel after they’ve just entrusted their brands, their projects and their reputations to you. You see, people don’t buy what you do or what you sell. They buy how it (the relational and transactional experience with you) makes them feel. Do they feel…

The five “w's”and the “h” were the reminders for aspiring journalists to include in every story: who, what, when, where, why and how. These elements make a story compelling, informative and complete. They are also critically important to you as you write your own life story. 1. Who Are You? How have you defined yourself?…

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