Automotive & Tools

Rivian Automotive, an American electric vehicle manufacturer, just released a line of apparel with features that are influenced by the actual features of the car, going beyond just a comfortable sportswear feel.

The experiences in printing and installing vehicle graphics quickly and cleanly in the world of…

Aptera, an automotive startup seeking investment for its pretty out-there looking electric vehicle, just released a plan to reward its top investors with promotional products like bags, books, and jackets.

Red Bull has become one of the biggest names in auto racing, having captured this year's Constructor's Championship under two-time world champion driver Max Verstappen. It's a good time to be a fan of Red Bull Racing, and the team is letting fans have a big part in the design of the car next year…

We all know about the Oscar Meyer Wienermobile. It's maybe the most famous food-shaped car in the world. But, did you know that Planters has been operating a nut-shaped NUTMobile since the 1930s, and it's currently touring the nation with promotional products?

Chrysler is joining the growing list of automotive companies expanding their branded merchandise capabilities in the hopes of creating a brand aesthetic tailor-made for the 21st Century. Its new athleisure and lifestyle line features minimal branding but maximum cool factor...

Elon Musk commemorated the opening of the new Tesla "Gigafactory" outside of Austin, Texas, the only way he knows how: With a ton of pageantry and attention-grabbing branded products. In addition to an impressive lightshow, there was merchandise that included a $90 hoodie, a $75 gigafactory belt buckle and a $50 Tesla branding iron...

Ford, following in the footsteps of Ferrari, is increasing its non-automotive merchandise in an effort to create a wider ranging brand. The company just hired Alexandra Ford English, great-great granddaughter of Henry Ford, to the newly-created position of global brand merchandising director...

With the economy beginning to reopen, and vaccination numbers rising to a level where people feel comfortable going on vacation or returning to the office, car buying is coming back. Here are six products car dealerships and mechanics can use to get buyers in the door and keep their brand visible when those customers are on the move...

Fiat debuted a special edition of cars that include Google Assistant technology, complete with Google branding throughout and a promotional “welcome kit” for buyers. The Fiat 500 “Hey Google” line of vehicles feature Google technology throughout, like a dashboard touchscreen and Bluetooth connectivity for things like...