Books

13 Green Promotions to Celebrate Earth Day
April 6, 2016 at 2:59 pm

While it's been uncharacteristically cold here in Philadelphia, the first week of April still has brought chirping birds and blooming cherry blossoms. The start of spring also signifies that Earth Day is almost here, and if you're anything like us, you love the opportunity to give back to Mother Earth. Whether it's with eco-friendly products…

Evernote Shuts Down Branded-item Marketplace
February 5, 2016 at 4:25 pm

Evernote, the popular smartphone app for cross-platform note-taking, had tried its hand at physical products, like notebooks, backpacks and wallets. Now, after three years of selling these items, the company shut down its Evernote Market on Feb. 3. According to The Verge, some Evernote-branded items,…

15 Spring Promotional Products to Celebrate Groundhog Day
February 2, 2016 at 6:33 pm

While Phil doesn't exactly have the track record of a completely accurate weatherman, I am more than willing to proclaim we're in for an early spring this year. Ease your end-users into the changing of the seasons with these 15 spring-themed promotions so they're ready for everything from picnics to cherry blossom festivals...

Gemline Appoints Director of Account Management
December 10, 2015 at 4:34 pm

Gemline, Lawrence, Mass., has appointed Ross Dohrmann as director of account management. He will be focused on program channels, direct-mail channels, wholesale channels and new business opportunities. Dohrmann brings strategic sales and management experience to this new role. For more information on Gemline, visit www.gemline.com.

Toronto Transit Commission Hopes to Raise Funds Through Merchandise
December 7, 2015 at 6:38 pm

Whether it's for a tourist looking to commemorate his or her trip or a Toronto native showing city pride, Toronto Transit Commission (TTC) memorabilia, including T-shirts, prints, pillows and more, is easy to find. However, the TTC doesn't make any money from…

Marvel to Merchandise Adult-targeted Characters
November 23, 2015 at 4:13 pm

As focus continues to grow on Marvel’s adult-focused characters through various Netflix series, Marvel and Disney Consumer Products have announced new merchandise plans for these characters, including Daredevil, The Punisher, Jessica Jones and Deadpool. This new development addresses a key Marvel strategy to tap into the…

McDonald's Thinking Outside the Box with Recent Happy Meal Promotion
December 6, 2013

During the first two weeks of November 2013, McDonald’s made a dramatic shift away from its typical Happy Meal offerings. In place of plastic toys based on cartoon and movie characters, Happy Meals featured books. Each limited-edition children’s book brought nutrition and imagination to millions of kids who received them.

Missy Salaam Promoted at The Book Company
August 20, 2013

The Book Company announced the promotion of Missy Salaam to account manager. In her new role, Salaam will oversee all aspects of her newly assigned, dedicated account base, including creative research on specific distributor opportunities, proactive education on book and journal applications, and attending industry events.