Computer & Electronics

The Future Is Now: Harnessing the Power of Tech for Your Promos
April 27, 2023 at 9:39 am

We spoke with Mariah Wakeling, vice president/creative director for iClick, Seattle; and Trina Bicknell, chief revenue officer at HPG, Braintree, Massachusetts; about what products their companies have recently added, what they see as the biggest trends, what different customer groups are buying, and more.

iPhone 15 Will Probably Use USB-C, But with a Proprietary Catch
March 9, 2023 at 9:39 am

Leaks are coming out about the iPhone 15, which will reportedly will feature USB-C charging to go along with universal charging standards. However, characteristically, Apple is holding onto proprietary tech by making sure all USB-C chargers are still MFI (Made for iPhone) certified.

PromoStandards Hosts Inaugural Tech Summit, Connects Technology and Business Leaders
March 6, 2023 at 10:42 am

PromoStandards hosted its inaugural Tech Summit at the Tampa Marriott Water Street hotel in Tampa, Florida, from Feb. 19 - 21, 2023. This annual networking event features two days of education tracts, focusing on industry-relevant technology and PromoStandards integrations. More than 150 participants representing 75 companies attended. This sold-out event was the largest in the…

iClick Partners with Casely to Bring On-Phone Battery Backpack to Promotional Products Industry
February 23, 2023 at 10:44 am

Yesterday marked the official announcement of a new collaboration between two mobile technology companies with complementary interests: iClick and Casely. Together the two companies have introduced to the promotional products industry for the first time ever the Casely Power Pod, a combination wireless charger and power bank, which works like a battery backpack for your…

Boogie Board Announces Partnership with Compass Industries
February 22, 2023 at 1:50 pm

Kent Displays Inc., the makers of the bestselling Boogie Board writing tablets, announced a partnership that makes Compass Industries the exclusive promotional supplier for Boogie Board and their popular line of reusable writing products. Compass Industries has been in business for 86 years, offering a diverse line of best-selling merchandise with personalized branding to the…

The Xbox Walkman Is a Past-Meets-Present Promotional Campaign
January 23, 2023 at 11:00 am

Kids these days probably don't know what a Walkman is, but Microsoft still combined the past and present of tech by creating a Walkman modeled after the Xbox Series S console. And, get this, kids: It really plays cassette tapes.

Seven Measures for Technology ROI
December 19, 2022 at 10:15 am

Here are seven measures leadership teams can use to guide discussions regarding new technology and lead to more informed decisions.

People Are Collecting T-shirts from Disgraced Crypto Firm FTX
December 16, 2022 at 10:48 am

A crypto company in Miami was planning on handing out branded T-shirts from the crypto platform FTX, but after the company filed for bankruptcy (and its founder continues to fight a legal battle), the T-shirts became a different type of collector's item.

PromoStandards Announces Hack-A-Thon Winning Teams
November 22, 2022 at 8:00 am

Out of seven teams encompassing more than 50 participants and representing 33 companies from around the world, PromoStandards announced the official first-place and runner-up teams for its inaugural virtual Hack-A-Thon. In September of this year, PromoStandards hosted the Hack-A-Thon, sponsored by Essent. The event consisted of cross-functional teams that used PromoStandards protocols, allowing them to…

The Future of iPhone Chargers: USB-C, Lightning or Wireless?
October 27, 2022 at 11:05 am

Thanks to new standards in the European Union, however, Apple will finally be forced to create iPhones with USB-C ports rather than its proprietary Lightning charger. But, could the future of the iPhone be completely charger-less?