Computer & Electronics

Can’t wait to spread a little joy this gifting season — and beyond? While all eyes right now are on year-end giving, opportunities to build connections with employees and customers happen throughout the year, from recognizing employee milestones to expressing customer/partner appreciation to nurturing prospective client relationships. (1) For anyone wanting to make a big…

With so many promo product options to choose from, you want to maximize your financial investment by selecting a product that would be valued, used daily and effectively supports your critical brand building. The first step is to consider what matters most to the end-users. What compels them to hold on to your promo product…

Social media is an ever-changing landscape, and it can be challenging to determine how to leverage these platforms to help grow your business. We sat down with supplier partner, PromoKitchen Chef and social media all-star Charity Gibson to get her best practices for building a social media presence. Here are three key takeaways from our conversation...

Your website is open for business 24/7, and it must quickly communicate to your ideal client that you understand their needs and wants, that you speak the same language and that they can trust you with their projects. If you’re interested in improving your distributor website, start by identifying what needs to be fixed. Are you making any of these mistakes?...

With the new 2022 Summer Ora collection comes some very exciting news! We have implemented a brand new and exciting feature called Spector Vision. This augmented reality tool will allow you to experience branded merch like you never have before. We are blurring the lines between a physical and digital experience by pairing each Ora product with its very own augmented reality code...

We always try to shine a light on the products that make us think, "Wow, I've never thought of that before." Products that fulfill a need end-users might not have known they had, or just stand out because of their individuality, are a good way to ensure that people hold onto them for a long time and have a more favorable view of your client...

What seemed like groundbreaking technology not so long ago (like the iPod) is now out of date. So you’d be forgiven if you’re behind on what end-users are looking for in their tech items. But that’s what the experts are here for. We spoke to a suppliers about what tech products their customers want, what trends are driving this demand and more...

The continuation of a program Adidas launched in January, the move firmly establishes the brand as an innovator in the area of interplay between physical and digital merchandise. This second round of apparel not only serves as a counterpart to the NFT, but is an incentive for NFT collectors to move onto the second phase of a larger program...

Seventy-five percent of people never scroll past the first page of search engines. This also applies to buyers of promotional products, many of whom use Google and other search engines to find a vendor. This means that if you want to be in the game, you must appear on page 1 for the right search terms. If you don’t, you are literally invisible to your ideal clients...

The European Union is moving closer to mandating that all electronic devices requiring chargers use USB-C as a standard interface. This would decrease demand for chargers and limit waste.