The Oscar Error: A Lesson for All of Us
March 6, 2017 at 2:39 pm

Whether you watched the Oscars or not, by now everyone has heard about the big mistake. The last and most important Oscar for best picture was awarded in error to the wrong film. By the time the error was caught and corrected, two producers of the non-winning film had already given their acceptance speeches, and…

We Hope Your Password Is Not One of These 25
March 6, 2017 at 2:04 pm

We all try our best to keep our online accounts safe. By creating passwords that (we think) are secure and original, we believe our credit lines, bank accounts and more are safe from illicit activity. What's more, if your company gets hacked, you put your customers in danger, too. Are your…

Artworktool Integrates with Constant Contact Inc.
April 22, 2016 at 2:44 pm

Artworktool, a free online designer and division of Manchester, U.K.-based Altitude Group PLC, has launched as a new feature that’s now available within Waltham, Massachusetts-based Constant Contact Inc.’s email platform. The integration between the two platforms allows users to create their own artwork and images for their email…

How Automated Apps Help You Run Multiple Businesses on the Run
January 18, 2016 at 4:09 pm

People often debate whether the idiom "money is everything" is true or not. In the competitive world of the contemporary business this question has almost become a rhetorical one. But what I would like to point out is that money indeed isn’t everything. Productivity is. Boosting productivity means higher incomes, and at the very end this…

How to Use the Power of 'Social Proof' to Attract Customers
December 23, 2015 at 3:53 pm

Social proof can be a great way to help push your visitors toward a conversion. It doesn't matter what your conversion is—it might be a purchase, it could be a PDF download or it could be a newsletter signup. If you can show visitors that there are other people out there, just like them, taking…

4 Reasons Why Direct Mail Is Better Than Email Marketing
December 2, 2015 at 3:51 pm

Everyone is always trying to find new and creative ways of marketing. This may initially make direct marketing seem unattractive since so many businesses are getting away from it and investing in email marketing. This, however, is the very reason you have a better chance of standing out from the crowd. The following are four…

Scary Stuff: Innovate or Die
November 20, 2015 at 6:36 pm

What are you going to do in 2016 that is going to make you even more relevant in 2017? What are you going to do to create the customer experience needed to ensure that you can compete and flourish long term? Are you going to curse the online challengers who are driving you crazy? Or,…

5 Cool Things You Can Do With Customer Feedback
November 16, 2015 at 4:14 pm

There was a time when getting feedback from a customer was a process so complex, it was akin to getting blood out of a stone. Thankfully, we don’t live in those times. Today, not only is feedback nothing more than an email away, but customers actively come to you with suggestions and ideas. In fact,…

The Industry “Disruptors"—How Do They Affect You?
November 12, 2015 at 6:53 pm

Thanksgiving is a time to reflect of on all the things we are thankful for. I'm thankful for my family, my health, my business and the opportunity to have a positive impact on the community around me. Recently, I was blessed to be able to attend the ASI Power Summit, which is a gathering of…

CLONED: Email Marketing: 5 Ways to Grow Your List
October 20, 2014

Marketing is a never-ending quest to connect with new prospects, new customers and new email subscribers. This makes a high-performing email contact list one of the most impactful tools in any marketing professional's arsenal, no matter what their core business. Unfortunately, the average email list churns by about 30 percent every year. To keep this pool of prospects fresh, marketers must employ a number of tactics to consistently cultivate a vibrant and vested subscriber base. To help, here are a few easy steps to help build your list—and boost your business.