July 29, 2021 at 2:03 pm
It’s funny how nostalgia works, at least when it comes to marketing. Look at fashion trends, sports uniforms and business logos. Something hits the scene as the hot new thing, then it becomes the norm, then it becomes old. And then, after a little dormancy, it becomes fresh again as a new generation “discovers” and…
March 4, 2020 at 11:45 am
You know the famous line, “you don’t get a second chance to make a first impression”? Well,…
January 17, 2018 at 2:50 pm
It’s no secret that NFL fans are incredibly passionate, especially during a playoff season when tempers run high and emotions hit every low and high imaginable. So when these fans woke up Monday morning to emails falsely celebrating their teams’ fictional victories, it’s safe to say that reactions ranged from disappointment to anger...
March 6, 2017 at 2:39 pm
Whether you watched the Oscars or not, by now everyone has heard about the big mistake. The last and most important Oscar for best picture was awarded in error to the wrong film. By the time the error was caught and corrected, two producers of the non-winning film had already given their acceptance speeches, and…
March 6, 2017 at 2:04 pm
We all try our best to keep our online accounts safe. By creating passwords that (we think) are secure and original, we believe our credit lines, bank accounts and more are safe from illicit activity. What's more, if your company gets hacked, you put your customers in danger, too. Are your…
April 22, 2016 at 2:44 pm
Artworktool, a free online designer and division of Manchester, U.K.-based Altitude Group PLC, has launched as a new feature that’s now available within Waltham, Massachusetts-based Constant Contact Inc.’s email platform. The integration between the two platforms allows users to create their own artwork and images for their email…
January 18, 2016 at 4:09 pm
People often debate whether the idiom "money is everything" is true or not. In the competitive world of the contemporary business this question has almost become a rhetorical one. But what I would like to point out is that money indeed isn’t everything. Productivity is. Boosting productivity means higher incomes, and at the very end this…
December 23, 2015 at 3:53 pm
Social proof can be a great way to help push your visitors toward a conversion. It doesn't matter what your conversion is—it might be a purchase, it could be a PDF download or it could be a newsletter signup. If you can show visitors that there are other people out there, just like them, taking…
December 2, 2015 at 3:51 pm
Everyone is always trying to find new and creative ways of marketing. This may initially make direct marketing seem unattractive since so many businesses are getting away from it and investing in email marketing. This, however, is the very reason you have a better chance of standing out from the crowd. The following are four…
November 20, 2015 at 6:36 pm
What are you going to do in 2016 that is going to make you even more relevant in 2017? What are you going to do to create the customer experience needed to ensure that you can compete and flourish long term? Are you going to curse the online challengers who are driving you crazy? Or,…
