Fan Apparel

Twins Announce Prince-Branded Merch in First Deal of its Kind
February 27, 2018 at 12:01 pm

The Twins have also announced that the team will be hosting a second Prince Night this year. On June 8, the first 10,000 fans in attendance will receive an inflatable guitar in the shape of his iconic symbol (and though it’s not specified, we here at Promo Marketing would wager on the color being purple)...

The Best And Worst Gear From The 2018 Winter Olympics
February 23, 2018 at 1:23 pm

That’s right folks, it’s the moment you’ve all been waiting for. It’s time for the definitive, indisputable, completely not in any way biased (or the work of one week-weary editor on a rainy Sunday morning) roundup of the best and worst Olympic merchandise. Enough stalling. Let’s begin...

Snowboarding Helps Fanatics Sell Thousands of Team USA Jackets
February 15, 2018 at 3:24 pm

Fanatics has seen an 80 percent boost in Olympic gear sales as compared to the last winter Games, which took place in Sochi back in 2014. In addition to the popularity of snowboarding amongst fans, Fanatics credits its success to a bigger selection of official, USOC-approved items, which range from a cowbell on sale for $45.99 to a Swatch watch that sells for $119.99...

Jason Kelce's Colorful Speech and Costume Prompted Merchandise Immediately
February 9, 2018 at 3:04 pm

It's really amazing how some people can turn around a half second of life into a poster, T-shirt or promotional product. Something that resonates with an audience can become immortal if the right person can capitalize on it. We've written before about "micro-moments," or these tiny happenings that become memes and mainstays of the cultural…

Companies Cry For "Help," Sue Alleged Trademarks Violators Over Beatles Merchandise
February 6, 2018 at 1:51 pm

When penning “Yesterday,” the penultimate track on The Beatles’ 1965 album “Help!,” Paul McCartney gave us the immortal lyrics “Yesterday, all my troubles seemed so far away/Now it looks as though they’re here to stay/Oh, I believe in yesterday.” Though those words were not likely on the minds of 48 online vendors on Thursday, the…

NFL Uses Merchandise and Social Media to Become Lifestyle Brand
February 6, 2018 at 1:12 pm

On Instagram and Twitter, NFL Fan Style posts both original content and influencer-created posts designed to promote the league’s status as a lifestyle brand. The posts vary in style and content, from professionally shot photographs of models and social-media influencers to tongue-in-cheek photographs of dogs wearing NFL-branded gear...

Snapchat Unveils New In-App Store for Branded Merchandise
February 2, 2018 at 1:56 pm

Snapchat’s incredibly maligned Spectacles are notably absent from the online store. The Spectacles, which were launched to a ton of hype back in 2016, are the company’s only hardware product. They were designed to allow users to take photos and videos without having to hold their phones...

NBA Players Form Slam-Dunk Partnership with Nike For Black History Month Warmup Shirts
February 2, 2018 at 1:05 pm

As a money-making machine, the NBA possesses obvious assets in bringing joy to its audience, with stars such as Steph Curry, Kevin Durant, James Harden, LeBron James and Russell Westbrook (what a starting lineup they would make), riveting fans from October through June. While those standouts and their contemporaries specialize in reaching impressive athletic heights,…

Hurricanes May Revive Whalers Legacy with Uniforms, Merchandise
February 1, 2018 at 12:53 pm

Whether they will be allowed to wear the uniforms during actual NHL games is a little uncertain, though the precedent has been set to some degree. Many NHL teams currently wear vintage uniforms for a couple of games a year, and the league has managed to cash in on retro jersey designs for its marquee Winter Classic games over the years...

Patriots, Eagles Partner with NFL to Combat Counterfeit Merchandise
January 31, 2018 at 1:57 pm

Filed in a federal court in Minneapolis, the lawsuit describes the as-yet-unknown defendants as “large-scale, professional counterfeiters.” The purpose of the suit is to provide the three plaintiffs with the power to stop counterfeiters from producing and selling their false goods, as well as to enact an ex parte temporary restraining order..