Fan Apparel

Drake used a QR code projected during his concerts and outside of venues to allow fans to get their hands on limited edition merchandise, and maybe even some cash, all in a branded package through a collaboration with Shopify.

The Congressional-Executive Commission on China, a bipartisan Congressional commission, sent a letter to NBA commissioner Adam Silver to ask that the league stop using and selling apparel and footwear made using forced labor in China

It seems like Taylor Swift and Kansas City Chiefs tight end Travis Kelce are really dating. After Swift popped by the stadium, Kelce and Chiefs merchandise sales exploded nearly 400% over the weekend.

Celebrity food endorsements have left the drive-thru and entered the convenience store, as snack food brands are continuing to partner with noteworthy names for branded campaigns. Frito-Lay just announced a partnership with Megan Thee Stallion, centered around a fictional "Flamin' Hot University."

There's nothing Guy Fieri loves more than rolling out and scouring America for its greatest diners, drive-ins, and dives. So, it makes sense for him to partner with all 32 NFL teams for a Flavortown-branded apparel line that showcases each franchise's home cuisine.

To celebrate the release of the new album "GUTS" by Olivia Rodrigo and Spotify and American Express hosted a pop-up event called the "GUTS Gallery," featuring all sorts of printed installations, promotional products, stickers, and of course an appearance by Rodrigo herself. The display looked like a bedroom, using the purple color scheme of the…

After a few successful promotional drops (including a collaboration with arguably Canada's most famous son after Wayne Gretzky), Tim Hortons launched a full online store to rival the competition in the food space who have fully embraced the lifestyle brand double-life.

LAFC, reigning champions of the MLS, just teamed up with PacSun to create a line of merchandise that captures all things Southern California without limiting itself to standard sports apparel – or even the local fans.

At the Minnesota State Fair, Sweet Martha's Cookie Jar is selling co-branded T-shirts with the fair's headlining musical act, The Black Keys. The shirts are limited to just 250, and are only available at the concert.

While some of the competition is focused on celebrity meals, McDonald's is combining a few different trends with a streetwear collab, a cultural tie-in meal, and a sauce packet that uses AR technology.