Golf Items

To tie in with the finale of the ever-hilarious, ever-frustrating "Curb Your Enthusiasm," Malbon Golf created a special line of apparel referencing the final season's golf-centric storylines.

Swag Golf is continuing to show that it knows where golf demand lies by securing a $10 million growth round by New York investment firm Verance Capital. The company's continued success is an indication of what sorts of golf products a younger, less formal generation is looking for.

Puma Golf's latest collection with the EDM artist DJ Kygo that's really showing what you can do with a modern golf promo, with eye-catching colors and tie-ins with pop culture elements that in the past might have felt foreign to the buttoned-up golf world.

Ralph Lauren does a pretty good job designing apparel for the U.S.'s premier athletes. The designer brand's Team USA gear for the Olympics is always interesting, and creates influence elsewhere in the apparel world, as other companies look to replicate the mixes of style and athletic function. In the promotional apparel space, golf is a…

Golf is evolving, and that means the opportunities for golf promos are evolving, too. Brands that otherwise might not fit into the world of golf are now common, as evidenced by High Noon's "SoCal fun-loving" apparel line with TravisMathew.

Last year it was a bowling alley. This year it's a golf course. Michelob Ultra's star-studded Super Bowl commercial is once again getting a full line of corresponding merchandise, including apparel and golf equipment.

NC Custom, Hicksville, N.Y., expanded its sales and customer service team with Shane Allen of Allen Golf Inc., representing the British Columbia province. Allen comes to NC Custom building on his five-year experience in the promo industry with supplier Cutter & Buck. His previous background is in logistics in the gas and oil industry...

Branded merchandise from The Masters is some of the most exclusive in golf, considering you can buy it only at Augusta National. And, as it turns out, even pro golfers do a bit of shopping while they're at the tournament. So, what are the top talents in golf looking for in their golf merchandise?...

Swag Golf, which specializes in decorated golf head covers that mimic streetwear drops, just hired legendary pro skateboarder Eric Koston as a creative director, indicating another shift in golf's target demographic. What does that tell us about golf products and promos?...

Golf.com interviewed people involved with charity golf outings, from organizers and sponsors to attendees, about what golfers want in a promo. What they found was that if you want to make a big impression, you might want to go smaller on your promos.