Management

BEL Promo Announces Susan Lewandowski as Managing Director
October 10, 2022 at 11:48 am

BEL Promo, Miami, FL, recently announced the promotion of Susan Lewandowski to managing director. Lewandowski has been an integral part of the BEL Promo organization since 2018, when she was originally brought on as general manager. “Susan has been, and will continue to be, instrumental in the continued growth,…

Stellar Brands for Spectacular Gifting
October 10, 2022 at 10:50 am

Can’t wait to spread a little joy this gifting season — and beyond? While all eyes right now are on year-end giving, opportunities to build connections with employees and customers happen throughout the year, from recognizing employee milestones to expressing customer/partner appreciation to nurturing prospective client relationships. (1) For anyone wanting to make a big…

CNN Employees Were Upset by Poorly-Timed Promotional Gifts
October 6, 2022 at 10:33 am

CNN staffers are upset after their larger parent company Warner Bros. Discovery announced layoffs and budget cuts, but that everyone still employed would receive a branded vest! Some employees received bizarre plaques after being let go by the company.

Finding The Spotlight: Six Ways to Ensure Your Marketing Stands Out
October 5, 2022 at 10:14 am

In the old days – and by old days, I mean 10 years ago – there was a stage and an audience when marketing a product or service. It was simple: Brands took the stage, shared their message with the audience, and that audience would decide what, if any, action to take. Fast-forward to today,…

Planning for Holiday and Seasonal Promotions Year-Round
October 5, 2022 at 9:59 am

Labor Day weekend marks the unofficial end of summer and the unofficial start of the holiday season. That means it’s time to really think about holiday-themed gifts. We don’t like being those people who put up a Christmas tree seconds after the last trick-or-treaters leave, but from a business perspective, it’s best to begin sooner…

Million Dollar Mindset: Drop the Rope
October 3, 2022 at 10:04 am

We all engage in mental tug of war. On the left side of the rope is our past, our resentments, our bad habits, our failures and our fears. On the right side of the rope is our future, our hopes, our dreams and our confidence in achieving an amazing life. The forces on the left…

Making it Happen: Turning a Hobby into a Thriving Business
October 3, 2022 at 9:36 am

Cindy Rumpf Novack founded CandlesAndSupplies.com. What started as a fun hobby with her daughters has now grown into a warehouse with more than 50,000 square feet of supplies and $8 million in sales. Novack sells much more than just candles and soaps, she delivers an experience for the customer and is empowering people to pursue…

Does Your Software Really Integrate with QuickBooks?
September 30, 2022 at 9:43 am

Ask the Accountant… Question: I am considering a software that says it integrates with QB. Is that all I need to know? Answer: Every product that says it integrates with QuickBooks has its own definition of “integrate.” In each case, the integration depends on what data is mapped into QB, which is defined by the…

SupplyLogic WebbMason Acquired by Gallant Capital Partners
September 29, 2022 at 11:55 am

Just three months after SupplyLogic and WebbMason Marketing announced that they would merge the two companies, the combined company (SLWM) announced today that it has been acquired by Gallant Capital Partners, a Los Angeles-based investment firm. "SLWM represents an opportunity to invest in a rapidly growing marketing services provider and partner with an outstanding team,"…