Management

AIA Elevates and Grows Owner Success Team with Promotion and New Hire
July 7, 2022 at 1:53 pm

AIA Corporation (AIA), Appleton, Wisc., recently announced the promotion of Andres Blanco to vice president of owner success, and welcomed Kali Zecy and Kelli Bernd as new owner success managers. These positions will further expand the owner success team’s resources and talent to support AIA’s growing owner community. “AIA is dedicated to investing in the…

Are You All-In?
July 5, 2022 at 10:55 am

As I pen this blog, I am in Vegas for the 2022 World Series of Poker. There are lots of great business lessons in the game of poker—patience, situational awareness, position and many more. In poker, going all-in means that you commit all your chips to the pot, typically with the belief that you have…

10 Mistakes Promo Distributors Make With Their Websites
June 30, 2022 at 11:20 am

Your website is open for business 24/7, and it must quickly communicate to your ideal client that you understand their needs and wants, that you speak the same language and that they can trust you with their projects. If you’re interested in improving your distributor website, start by identifying what needs to be fixed. Are you making any of these mistakes?...

Fully Promoted in Cleveland Expands Reach With Acquisition of Garment Specialties
June 30, 2022 at 9:38 am

Cristina and Fernando Bertero, owners of the Fully Promoted franchise in the Greater West Cleveland area, have acquired Garment Specialties, a 35-year-old company selling apparel and decorated products. The purchase is expected to double sales and expand the reach of the Cleveland-area franchise location into a new geographic area (Cleveland Southeast) and...

Ariel Galetti Joins BAMKO in Strategic Development Role
June 29, 2022 at 9:49 am

Austin, Texas-based Ariel Galletti has joined BAMKO, Los Angeles, in a strategic development role. She comes from Sock Club and was previously at RDP Creative. Galletti will be working directly with Josh White, BAMKO’s senior vice president of strategic growth, and help drive a number of BAMKO’s most high-impact strategic growth initiatives...

3 Steps for Leaders to Improve Focus and Results
June 29, 2022 at 9:43 am

As the organization’s leader goes through the business day, there are all manner of potential distractions. It can often seem like too much of the leader’s time is spent cleaning up messes and completing (or doing) staff work that can and should be handled at other levels of the organization. As the leader, how will you deploy your most valuable, precious resource: time?...

What’s Your Sales Position?
June 28, 2022 at 11:08 am

If you look back a few years, I think you’ll agree you were a different sales rep back then. You had a different message in your calling on a different market. The same can be said if you look ahead a few years. As such, you have to continually challenge your sales fundamentals of success: What’s your target market? Why do people buy from you?...

Put in the Work to Be Your Best
June 23, 2022 at 2:44 am

Whether you cut grass, are a CEO, or are an aspiring salesperson, there is nothing in your way of working to get better at what you do. Take a good assessment of where you are in your career and identify the areas that you’d like to improve on. Better yet, ask a few of your friends and colleagues what they think you should work on. If you’re feeling brave, you could even ask about areas you can improve on...

Which Side of the Promo Brain Are You? (Secrets to High-Performance Teams)
June 22, 2022 at 10:35 am

Today’s post-pandemic client expects more from you: more consultation, more creative ideas, more unique services. Given that your business now needs a high-performance production team in addition to a high-performance creative team, it’s critical we understand what each role needs in order to function at a consistently high level. Here’s a glimpse of what each area needs for success...