Marketing and Sales

Foo Fighters Turn London Pub Into Merch Store Because They Can
September 19, 2017 at 2:27 pm

Dave Grohl, frontman of the Foo Fighters and formerly the drummer of Nirvana, puts on the appearance of being one of the world's few remaining "rock stars" in the sense that he does, in fact, play rock music and just about everything he does is larger than life. When he broke his leg on stage,…

5 Steps to Improve Your Google Ranking
September 19, 2017 at 1:55 pm

Step 1 Recognize that if it were easy, everyone would do it. And if everyone did it, still only 10 results will show on the search result page. In other words, Step 1 is recognizing the reality of the challenge so you can focus on what you really want to accomplish. Step 2 Decide on…

Persistence, Patience and Pasta
September 18, 2017 at 11:03 am

Early on in building my distributorship to $20 million (I sold that business in the early '90s to focus on our franchise model), I realized there were only four activities that would make me wealthy. Today at Proforma we call these the 4 Pillars of Success. Earn new customers. Sell more to current customers. Hire…

Microsoft Unveils First Celebrity-Themed Xbox Product
September 13, 2017 at 2:47 pm

Microsoft is collaborating with electronic music duo The Chainsmokers to create a one-of-a-kind Xbox One S with a special light-up chassis for a giveaway event. The console's light-up design is intended to mimic the way a DJ manipulates light and sound.

Let's Talk About Those New iPhones
September 13, 2017 at 2:37 pm

Yesterday was the big day for fans of Apple products. Tim Cook taking to the stage at the Steve Jobs Theater and saying, "One More Thing" is to techies what Bruce Springsteen hinting that he's about to play "Born to Run" after an already 2-hour long set is to everyone from New Jersey. Yesterday, Apple…

'Tis the Season To Start Thinking of Holiday Promotions
September 13, 2017 at 11:54 am

When you’re young, the holiday season is nothing but relaxing and exciting. You had a few days off from school, your house was filled with the smell of delicious meals and you got to see family members you hadn’t seen in a while. It was fun. It was stress-free. It was short-lived. As we get…

Chocolate Inn/Taylor & Grant Adds to Inside Sales Team
September 6, 2017 at 11:03 am

Chocolate Inn/Taylor & Grant, Hicksville, N.Y., announced Kaitlyn Fingerle as the newest member of its inside sales team. Fingerle will be directly responsible for leading and executing incoming projects for select accounts, as well as providing crucial support to the outside sales team, specifically in the Northeast. “I am so excited to join Chocolate Inn/Taylor &…

Kim Kardashian's 'Back to School' Items Are Super-Raunchy
September 5, 2017 at 2:22 pm

Kim Kardashian has never been one to shy away from conflict when it comes to her merchandise lines. Back in April, Kardashian was under scrutiny for selling weed-themed candles depicting her as the Virgin Mary. Weed-themed candles are one thing, but you wouldn't expect back-to-school items to be hotbeds of controversy, right? Right? Wrong. Critics…

MAC Specialties Inc. Announces Vice President of Sales
September 5, 2017 at 1:20 pm

MAC Specialties Inc., Oceanside, N.Y., announced that, effective Sept. 5, 2017, Maria D. LaFichi will be joining the company as vice president of sales. LaFichi brings more than 40 years of industry experience to MAC Specialties Inc., most recently as executive vice president for Zenith Promotions, a position she held for 20 years. In addition…

Queens of the Stone Age Advertise New Album on Butcher Paper
August 28, 2017 at 1:46 pm

Bands and musical artists do a lot to advertise their new releases. There are the tried-and-true methods of selling T-shirts and posters with the album artwork, and then there are the likes of Radiohead, who have taken more interesting routes. California rock group Queens of the Stone Age have taken a, let's say, meatier approach…