Marketing and Sales

Vegas Golden Knights Promo Items Are Selling for Big Money Online
April 19, 2018 at 1:44 pm

Out of the 31 National Hockey League teams that took to the ice this most recent regular season, nobody had lower expectations placed on them than the Vegas Golden Knights. As a new franchise, the Nevada bunch stood no chance of competing against established Western Conference foes, many naysayers proclaimed, and would certainly mimic the…

Are You Making These 5 B2B Marketing Mistakes?
April 17, 2018 at 1:56 pm

In his 1711 poem “An Essay on Criticism,” Alexander Pope declared, “To err is human; to forgive, divine.” While those sentiments serve us well in an assortment of situations,…

Blue Generation Adds Michael Reisbaum as Director of National Accounts
April 17, 2018 at 1:53 pm

Michael Reisbaum, BASI, has joined Blue Generation, Long Island City, N.Y., as director of national accounts. Reisbaum comes to Blue Generation with experience as a distributor, decorator and supplier representative. "I'm thrilled to bring experience on all sides of the industry, as well as my network of remarkable and successful promotional product distributors to Blue…

BEL Promo Hires Susan Lewandowski as General Manager
April 11, 2018 at 2:11 pm

BEL Promo, Medley, Fla., announced that Susan Lewandowski is joining the company as general manager, and will lead the new BEL Promo transformation into 2018 and beyond. Lewandowski spent 23 years with ASI in various roles, including supplier sales manager, special projects manager and tradeshow manager. More recently, she…

Inside the National Bobblehead Hall of Fame and Museum With Founder and CEO Phil Sklar
April 10, 2018 at 12:26 pm

“We are pleasantly surprised with how everything is unfolding,” Phil Sklar, co-founder and CEO of the National Bobblehead Hall of Fame and Museum, said as he gears up for the opening of its permanent Milwaukee location. “We have definitely exceeded our expectations, and we’re really looking to inspire more enthusiasm for bobbleheads.”

7 Ways to Increase Sales With Your Catalog
April 5, 2018 at 8:36 am

Ordinarily, you wouldn’t want a promotional poster you put up to be torn down. That kind of defeats the entire purpose of using it as a means of advertising, right? And you’d probably think that someone walking the streets tearing down movie posters would be a vandal. But, in this case, they’re just doing exactly […]

Why You Need a Conference Ambassador
April 5, 2018 at 8:10 am

Last week, I attended a procurement conference in Washington, D.C. It was a content-driven, thought leadership, focused event. Because I was attending this event as a supplier, my focus was to meet as many valuable contacts as possible. Most people consider me an extrovert, but the thought of having to network with people who may be hesitant to do business can cause even the most vivacious, outgoing woman to have turtle-like symptoms. How should I introduce myself?...