Marketing and Sales

Master the Art of Time-Sensitive Promotional Campaigns
May 24, 2017 at 2:31 pm

We all like to feel appreciated. Joe and Tracy Troy, managing directors of Waterfront Branded Marketing Solutions Powered by Proforma, Westport, Conn., remember one promotion where a client wanted to show gratitude toward employees. But the Troys especially recall the overwhelming gratitude those employees showed them. "Joe opened up a pharmaceutical client in the Northeast…

TSC Apparel Now Carrying Los Angeles Apparel in Philadelphia Warehouse
May 24, 2017 at 1:40 pm

TSC Apparel, Cincinnati, has seen a rapid increase in demand for its newest brand, Los Angeles Apparel, and will now expand stocking the brand in its new facility located in Philadelphia, making it available on both coasts. “Between our Fullerton, Calif., and new Philadelphia, Pa., warehouse, we can ship to about 80 percent of the…

White Sox Clock Giveaway Is Hugely Popular
May 18, 2017 at 2:25 pm

The White Sox had a pretty imaginative giveaway with their Ken "Hawk" Harrelson talking alarm clock, and it turned out to be a fan favorite. Harrelson, a former MLB player currently known to the White Sox faithful as the voice in the broadcast booth for the last three decades, received 100 of the clocks. "When…

The Wearable Revolution
May 17, 2017 at 2:42 pm

We may not realize it, but a lot of us go through our daily lives with smartphones almost fused to our hands. With the ability to make calls and texts, store media and play…

Sweda Company LLC Names New Director of Merchandising
May 16, 2017 at 11:29 am

Sweda Company LLC, City of Industry, Calif., announced the addition of Brigid Hines as director of merchandising. With more than 10 years of promotional industry experience, Hines most recently served as product marketing manager for Virco, a supplier of educational equipment. Prior…

Supreme May Release Licensed Michael Jackson Line
May 15, 2017 at 1:54 pm

When beloved celebrities die, it's not uncommon for items like T-shirts, stickers, drinkware and pretty much any other imprintable object you can imagine to pop up in the market. But, sometimes you see complicated legal battles involving the deceased celebrity's family and how they handle his or her estate (like we saw with Prince). But,…

An Onion is Heaven
May 15, 2017 at 11:25 am

I hear many people make excuses for postponing selling or giving presentations because they are concerned that they aren’t quite ready. Not being ready is a bad excuse for postponing success. The concern I often hear is that people don’t feel ready because they are worried their sales pitch or presentation won’t be perfect. Typically,…

How Breweries Deter Glassware Theft
May 12, 2017 at 2:43 pm

It's no surprise that people like branded drinkware. And let's just say, hypothetically, that you're at one of your favorite bars or breweries, and your drink comes in a cool branded glass…

Bankers Advertising Company Holds Gathering of the Stars Sales Meeting
May 11, 2017 at 1:05 pm

Bankers Advertising Company, an Iowa City, Iowa-based distributor, recently gathered its sales partners and supplier representatives together for its 2017 Gathering of the Stars National Sales Meeting in Springfield, Mo. Springfield is the birthplace of Route 66, which made a…