Marketing and Sales

There are a number of ways to compensate a salesperson and each way has its pros and cons. Let’s look at the options.

SnugZ USA, West Jordan, Utah, announced new strategic additions to its sales team, beginning with Joe Douglas as an additional national sales manager working alongside SnugZ mainstay Steve Rone. Originally from Worcestershire, England, Douglas now calls the Windy City of Chicago home. A PPB Rising Star in 2019, Douglas…

Moderne Glass/Glass America, Inc. Aliquippa, Pennsylvania, announced that it has added two multi-line rep groups to its team. Mike Valentini, Nick Valentini, and Jean Carboni of Mike Valentini Promotions (MVP) will represent Moderne Glass in Maine, Vermont, New Hampshire, Rhode Island, New York, New Jersey, Massachusetts, Connecticut, Pennsylvania, Maryland, Delaware, D.C., and Virginia. Kurt McGovern…

If you don’t have a sales plan this week, you have a problem. A 12-week sales plan is a simple solution that can help you stay focused.

Bill Gillespie recounts a valuable sales lesson he learned when deciding to purchase a new vehicle. Now, he shares it with you.

Dunkin', formerly known as Dunkin' Donuts, celebrated April Fools' Day yesterday by "rebranding" as just "Donuts'," complete with a whole line of merchandise.

One way to stand out in the competitive industry is to use products that come from a premium brand for your promotional campaign.

Jose Gomez, CEO of Edwards Garment, shares his goal-setting process, gets honest about staffing challenges, and explains how apparel companies help brands tell meaningful stories.

Betty Jensen, director of customer operations for Koozie Group, Clearwater, Florida, details her decades-spanning career in promo, the lessons she's learned, and the power of teamwork.

Calvin and Hobbes live in an imaginary world, yet they see life with clarity. Bill shares how they perfectly defined sales in one line.