Marketing and Sales

Topping Off Your Hat Promotions
July 24, 2017 at 4:27 pm

It’s said that the tradition of wearing a hat in daily life went out of fashion after President John F. Kennedy chose not to wear one on his Inauguration Day in 1961. Decades later, you’ll no longer see a gaggle of commuters donning top hats and fedoras on the way to work anymore, but you…

Radiohead Chooses Eco-Friendly Backpacks Over T-shirts
July 24, 2017 at 2:58 pm

The band Radiohead has never conformed to the standards of other musical acts—both sonically and in terms of their merchandise. Remember last year when the band sold all kinds of off-kilter merchandise, like plush toys, notebooks and water bottles? This year, rather than taking the usual band route of printing a slew of T-shirts, the…

Getting Schooled: Being a Student of Educational Sales
July 24, 2017 at 2:34 pm

American poet and critic Ezra Pound declared, “Make it new” nearly a century ago, offering a sentiment that inspired countless modernist writers. Fast forward to the 21st century, and it becomes obvious that many fields have indirectly accepted the scribe’s advice to nurture novelty. Due to the sheer amount of budding brains in elementary, secondary…

Hub Pen Recognizes Multi-Line Rep Scott Blankenship
July 24, 2017 at 2:13 pm

Hub Pen Company, Braintree, Mass., recognized multi-line sales representative Scott Blankenship for his service to the company and industry. Scott Blankenship joined Hub Pen Company as a multi-line sales rep in early 2011, representing North Texas. In 2014, he started representing the company in Oklahoma as well. Blankenship was born in California, but has lived…

This GoPro Mount Fits on Your Empty Soda Bottle
July 21, 2017 at 2:38 pm

GoPro cameras are no longer just for action sports' elite. Yes, the advertisements still show athletes like professional surfers, motorcycle racers and mountain climbers using the compact cameras, but we've seen plenty of families take them on vacation, thanks to their size and video quality. While the GoPro brand has made plenty of accessories and…

PM Video Battle: Ariel Premium Supply Versus Promotions Now
July 21, 2017 at 2:13 pm

Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: We hear LeBron might be interested in coming to the Sixers. I guess that means there's no room for me on the team.) Last week, Ariel Premium Supply won,…

BDA LLC Acquires SwervePoint
July 20, 2017 at 1:52 pm

BDA LLC, Woodinville, Wash., announced yesterday that it has acquired Boston-based SwervePoint. “Over the last decade, SwervePoint has established itself as an industry innovator focused on amazing customer service," Jay Deutsch, co-founder and CEO of BDA, said in a press release. Early on, we identified them as a potential acquisition partner due to business acumen…

Win Your Next Calendar Promotion
July 19, 2017 at 2:35 pm

Weddings, baby showers, birthday parties, family reunions, college graduations, business meetings, summer vacations—with so much going on in our everyday lives, it would be nice if there was a way to keep track of it all. Thankfully, the paper calendar isn’t going anywhere, and your end-users need them now more than ever. To give them…