Marketing and Sales

Samsung's Problems Undoubtedly Hurt Its Reputation
February 22, 2017 at 2:32 pm

Following Samsung's ongoing battery woes (recalls, product bans and factory fires) and reports of its chief being involved in less-than-savory behavior, the company's reputation has plummeted, at least according to a Harris Poll. According to UPI, Samsung fell from third place last year to 49th in terms of reputation among U.S. consumers. The results are…

The 10 Biggest Marketing Mistakes Ever
February 22, 2017 at 10:19 am

There's nothing worse than spending countless hours brainstorming a new marketing campaign only to have it flop. But thankfully, your clients probably never had a marketing disaster as big as these. Recently, Reddit users put together a list of the worst marketing mistakes of all time, and I'm sharing some of the top ones with you. 1.…

Water Bottle Uses Scents to Encourage Hydration
February 21, 2017 at 3:00 pm

With all of the technological innovations related to water bottles and drinkware, companies have created a lot of ways for their drinwkare products to promote hydration. Some connect to apps to alert users when…

How One Company Used Its Logo to Boost Revenue by 10 Percent a Year
February 20, 2017 at 2:26 pm

HotelTonight has one of the smartest logos around. The simple lowercase "h" design also looks like a bed. Pretty clever, right? Well, what's even more clever is what the company decided to do with the logo in particular. For the uninitiated, HotelTonight is an app that lets people find last-minute deals on hotel rooms. The…

Reach 17 Million People With These Six Products Without Breaking a Sweat
February 20, 2017 at 11:52 am

Across the country, more than 17 million people finish over 50,000 races every year. Whether it’s the Don’t Worry, Be Hoppy Run/Walk 5K in Waconia, Minn.; the Shudder Mudder in Corry, Pa.; or the New York City Marathon, people will come together en masse to either challenge themselves in the support of a cause or…

Calculator-itis
February 20, 2017 at 10:55 am

Let’s talk about what I call “calculator-itis.” My definition of “calculator-itis” is when business owners and sales reps continue to charge customers the same margins year after year without any routine, timely reviews. Continuing to charge customers the same margins over time doesn’t make sense because our value to customers grows as our expertise grows,…

PM Video Battle: C2BPromo Versus Stahls' DFC
February 17, 2017 at 1:49 pm

Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: Pitchers and catchers are at spring training! My invitation from the Phillies must have gotten lost in the mail, though.) Last week, C2BPromo won, and now will face off against…

Interview: Prime Line's Jeff Lederer on Jetline Expansion and New Apparel Offerings
February 16, 2017 at 2:18 pm

Prime Line, Bridgeport, Conn., announced that it is expanding its Jetline facility in Gaffney, S.C., to keep up with increasing demand for its free 24-hour rush service on apparel and drinkware items, and to add additional space for upgrades to silk-screen, embroidery and multicolor drinkware capabilities. The company celebrated with a ribbon cutting ceremony at…

OTTO International Inc. Establishes Territory Representatives
February 16, 2017 at 11:47 am

OTTO International Inc., Ontario, Calif., announced a plan to establish territory representatives across the U.S., focusing on business development and growth. With a new aggressive sales structure, OTTO International Inc. plans to increase market shares exponentially. OTTO International Inc. has established 11 regions nationwide, primarily focusing on nine regions within the contiguous U.S. Leading the…

Oscars Gift Bag Could Mean Big Taxes
February 15, 2017 at 2:34 pm

While the Oscars gift bag from Distinctive Assets isn't officially associated with the awards ceremony (as we saw last year), we still like to see the extravagant giveaways attendees receive. And it's fun to think about stars just…