Marketing and Sales

Bay State Specialty Co. Acquires Americanna Company
November 21, 2017 at 2:05 pm

Bay State Specialty Co., Middleboro, Mass., has acquired Plymouth, Massachusetts-based Americanna Company. Going forward, Americanna Company will continue to operate under its current name as a division of Bay State Specialty Co., with all Americanna Company employees and operations eventually moving to Bay State's Lakeville, Mass., facility. Currently, the company is still in its Plymouth…

Too Bad it’s Thanksgiving. (I’m Not Proud of This One)
November 20, 2017 at 2:42 pm

Back in the early days of building my original Proforma distributorship, I had an appointment with the owner of a furniture store chain. I was on time. He was not. After waiting for half an hour, I asked the receptionist if the owner knew I was there. She informed me that he was filming a…

How To Become a Rainmaker of Sales
November 20, 2017 at 2:34 pm

What does it mean to be a rainmaker in sales? What is a rainmaker to you? Is it the person who consistently has orders coming in from clients? Is it the person who knows how to play the long game, building up relationships with clients for future success? Or, could it be the leader of…

Disney-Pixar Creates Line of Beautiful Guitars for New Movie Promo
November 17, 2017 at 2:26 pm

If there's one thing that Disney and Pixar have proven over time, it's that their movies are A. delightful, and B. marketable as heck. Its new promotional collaboration for the upcoming Coco (which looks absolutely delightful) hits all the right buttons in terms of a memorable and effective promotional campaign. Through partnering with Córdoba and…

Justin Case Appoints Multi-Line Rep Group
November 14, 2017 at 11:48 am

Justin Case, Markham, Ontario, announced the appointment of Ottawa, Ontario-based Bell Marketing as its multi-line rep group in Northeastern Ontario. Bruno Bell and Steve Shaw will tag-team with more than 30 years of combined industry experience. This will ensure complete coverage of the region, including a showroom in Ottawa. “We are looking forward to Bruno and…

HandStands Acquires UpCycle Goods
November 9, 2017 at 2:33 pm

HandStands, Salt Lake City, announced that it has acquired UpCycle Goods, a Seattle-based promotional products company that specializes in recycled materials for products. UpCycle Goods has worked with big name clients, such as Microsoft, Apple, HP, AT&T, GE, Home Depot, Boeing, Dr. Pepper and Google. "I am thrilled with the UpCycle Goods product line, and…

Vans Releases 'Peanuts' Footwear
November 9, 2017 at 2:11 pm

“What do you want to be when you grow up?” Remember that question? I certainly do, and I look back with a laugh and a smile now on all of the things I dreamed of being. I recall that one month I tried (and failed) to ride a skateboard, after which it became clear I…

Promo Marketing Partners With ZOOMcatalog for Promo MarkIt
November 9, 2017 at 1:20 pm

Promo Marketing, the leading content provider of the promotional products industry, announced today that it has partnered with ZOOMcatalog on the development of Promo Marketing’s upcoming Promo MarkIt Catalog for promotional products distributors. Under the terms of the agreement, ZOOMcatalog, the promotional products industry’s hub for catalogs, flyers and marketing tools, will incorporate their patented…