Marketing and Sales

The Internet Does Not Like the New McDonald's Uniforms
April 25, 2017 at 2:26 pm

McDonald's introduced its new, hip employee uniforms last week. They're based more off of streetwear trends, and pull the focus from the fast food giant's red and yellow color scheme. For some, this change might just be too much to handle. Based on some reactions from the internet, McDonald's decision to turn down the saturation for…

Jornik Manufacturing Completes Ownership Transition to Second Generation
April 25, 2017 at 2:08 pm

Jornik Manufacturing Corp., Stamford, Conn., a family-owned and operated supplier, announced that ownership has transitioned from founders Jacquie and Peter Herz to their daughter, Jordie Freedman (president), and son-in-law Rory Freedman (treasurer and secretary). “I have been in this industry since 1971," Peter Herz said. "It’s been a great 46 years. I’ve seen it from…

Boston Gets Local with Branded Merchandise
April 24, 2017 at 2:16 pm

Boston is a proud city. It has good reasons to be, too—rich history, waterfront geography, world-class education and sports dynasties. So, it makes sense for Bostonians to want to show their pride in the world. And now, the city is doing just that by investing in Boston-branded promotional products. The Boston Herald reported that the…

Hub Pen Company Hires Account Manager Karen Santos
April 24, 2017 at 1:18 pm

Hub Pen Company, Braintree, Mass., announced the addition of account manager Karen Santos to the inside sales team. The Massachusetts native has been in sales for over 20 years in the South of Boston area. Santos started her career by growing to…

Top 6 Reasons Custom Mints Are the Perfect Promotional Product
April 24, 2017 at 10:34 am

Custom mints are an incredibly cost-effective way to build your brand and your business. Here are creative ways businesses are using them: 1. Strengthen Customer Loyalty Maintaining your existing customers is critical to every business. It is vital to do little things to remind your customers that they are important to you. Custom mints are…

PM Video Battle: Dynamite Promo Versus Promo Town Powered by HALO Branded Solutions
April 21, 2017 at 3:07 pm

Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: Gearing up for the NFL Draft, which is happening right down the street. Of course, I'd prefer to get drafted by the Eagles, but I'll take what I…

Shopify Lets Gamers Buy Things While Playing
April 21, 2017 at 2:48 pm

We live in an era of convenience. We want to be able to order food from our phones while we sit on the couch. We want to order band merchandise before the show to skip the lines. Now, we can order video game merchandise without having to turn off the console, thanks to Shopify. Venturebeat…

PM Weekender Ep.8: Save the Whales
April 21, 2017 at 11:24 am

This week we talk about protecting marine wildlife, counterfeit phone accessories and Trumps' reelection merchandise. Let's go!