Marketing and Sales

Elevate Brand Marketing Hires Amy Parker as Inside Sales Manager
February 20, 2018 at 2:32 pm

Elevate Brand Marketing, Dallas, announced the hiring of Amy Parker to the position of inside sales manager. In this position, she will provide support to the company’s account managers with product research, vendor evaluations, product and service quotes, project management, and client relations. “With her tremendous background in shopper marketing and advertising, Amy will broaden our…

BIC Graphic's New CEO Is An Industry Outsider, Which Makes Him a Smart Choice
February 13, 2018 at 2:06 pm

BIC Graphic North America, Clearwater, Fla., announced yesterday that it has appointed David A. Klatt Jr. as CEO, effective immediately. Klatt is somewhat of an outsider to the promotional products industry, most recently serving as the CEO of AAMP Global, a Clearwater-based manufacturer of aftermarket automotive parts and original equipment manufacturer technology. Not completely foreign…

Olympic Games Viewers Believed Host Nation South Korea’s Flag Was Pepsi Logo
February 12, 2018 at 12:34 pm

Though I can identify most of the European nations’ flags (Slovenia, you definitely stumped me), I know that Sheldon Cooper would never invite me to appear on his eponymous “Fun With Flags” podcast. Being a vexillologist suits the “Big Bang Theory” character just fine, but most people would likely struggle to know what threads represent…

Olympics-Related Promotional Content is a Huge Risk: Here's Why
February 9, 2018 at 2:34 pm

The IOC is very serious about restricting sponsorships, and even though the content might be as simple as a tweet or email blast, even if it says something as simple as “In the lead up to the Olympics, check out all of this great winter apparel”, that content could be in violation of Rule 40 and therefore subject to litigation...

High Caliber Line Hires Michael Del Bucchia as Marketing Manager
February 7, 2018 at 2:09 pm

High Caliber Line (HCL), Irwindale, Calif., has announced the hiring of Michael Del Bucchia as marketing manager. Del Bucchia brings 25-plus years of experience within the promotional product industry. His career has been highlighted by his management leadership in marketing, national sales, product development and systems management. “Michael brings more than just experience to our…

The Magnet Group Announces Three Employees' New Positions
February 1, 2018 at 2:17 pm

The Magnet Group, Washington, Mo., announced that three employees have accepted new roles in the company. Judi Ruether has accepted a new role as director of project management for Magnet LLC. Ruether is now responsible for the quoting department, direct mail, new product development and special projects. Judi brings more than 20 years of experience…

MLB, Cleveland Indians To Remove Chief Wahoo Logo from Jerseys
January 30, 2018 at 12:50 pm

With five consecutive winning seasons and two-straight American League Central Division titles, the Cleveland Indians have made many supporters hopeful that the diamond occupants will soon bring home the franchise’s first World Series title since 1948. No matter how much joy the organization has engendered, though, its use of a Native American caricature on uniforms…

Custom Mints: A Versatile Marketing Tool
January 30, 2018 at 12:48 pm

Trade Show Giveaway Custom mints are great to use for trade show table decorations and giveaway items. Trade shows are a big investment—what better way to improve trade show ROI than with custom, branded mints? Custom mints are a memorable, low-cost treat that can be sprinkled all around a trade show booth or handed out…

Prime Line Scores PPAI Gold Award for NAPCO Media Collaboration
January 17, 2018 at 9:45 pm

The culinary, sports and entertainment worlds have given us some absolutely fantastic duos, with peanut butter and jelly, burgers and fries (are you hungry yet?), Joe Montana and Jerry Rice, Michael Jordan and Scottie Pippen,  Abbott and Costello and Laurel and Hardy as notable examples. (Our apologies to the "Bennifer" and "Brangelina" camps for their…

Live From Las Vegas: Day Two at PPAI Expo
January 17, 2018 at 4:39 pm

We have all heard that what happens in Vegas should stay in the lauded resort city, but when it comes to the PPAI Expo, keeping quiet about the proceedings is akin to being a gazillionaire and not sharing a penny. Simply put, the gathering has so many enriching experiences that "mum" is definitely not the…