Marketing and Sales

Ahead of the November presidential election, Anheuser-Busch is reportedly sending over 8 million ounces of its sanitizer to polling locations across the U.S. That comes out to around 62,500 gallons. For perspective, if you put all that sanitizer into gallon jugs and placed them in a line, it'd stretch for almost five and a half miles...

The big question on everyone’s mind these days is: What comes next? What comes next for my business, the industry, the economy? Here’s the most honest answer you are going to get: No one knows. How can you maximize your chances of success when you have no idea what is coming next? Here are some thoughts on how each of us can thrive in a massively disrupted marketplace...

In the first half of 2020 alone, iPromo booked 1,000 percent more sales and shipped 800 percent more orders than it did in all of 2019. But after months of soaring PPE sales catapulted iPromo to these record numbers, discarded PPE was now littering the streets and piling up in waterways, raising alarm from a growing number of environmentalists. The company has a fun idea to help clean it up...

Vantage Apparel, Avenel, N.J., has launched a new holiday pop-up webstore solution to distributors that guarantees apparel shipped and delivered before the holidays. Aptly named “the Candy Cane Store,” the e-commerce-enabled site can be live for up to three weeks, and features the top gift-giving apparel ideas for the holiday season. Distributors can purchase the…

I am sure you have seen plenty of McDonalds ads, right? But you probably didn’t learn anything new. Right? You already knew McDonalds sold hamburgers, fries, shakes and sodas. You have already tried many things on their menu. So, since you already know everything you need to know about McDonalds why do they advertise? The…

Remember that six-foot cooler that Dos Equis released so we could all still enjoy each others’ company at a backyard cookout but maintain social distancing? A lot of people might tell you that Labor Day is the end of cookout season, but Dos Equis is making an effort to “save our Saturdays” by re-releasing the Seis-foot cooler and introducing a few more fun products...

More and more events are figuring out that promotional products remain a key part of their strategy—and figuring out how to deliver them to virtual attendees. Crain's New York Business just ran a story on it, namedropping a whole bunch of events that are going this route, including the New York City Wine & Food Festival and New York Comic Con, both happening virtually in October...

Tru Art Advertising Calendars and Cedar Crest Manufacturing have announced the release of their paired catalog, “Paper to Pen.” The collection features items from Tru Art’s newly-expanded line of non-dated products and a selection of pens from Cedar Crest’s line carefully curated to complement them. The catalog serves as a convenient one-stop shop for a…

Getting a steady flow of new clients is vital if you have set high sales goals for your business. Despite the challenging times we are in right now, this can still be achieved if you have a systematic prospecting method. It not only gives you a repeatable process, but also allows you to train others when you're ready to delegate. Here are 10 steps to a proven prospecting system...

All our Philly teams are bad, so let’s just say we’ve been avoiding all of our usual sports beats on social media. That's given us some extra time and incentive to hunt for fun promotional products across the web and in real life. This week’s haul is a good one, if we may say so ourselves. (We do say so. It’s our magazine.) Check 'em out!...