Marketing and Sales
November 13, 2020 at 12:56 pm
The e-commerce wave was always coming. Amazon has been active in the on-demand and custom apparel market for years now. It’s no surprise to anyone. But the pandemic has accelerated that shift. Here's a look at how online storefronts are driving business in custom apparel and what's in store for the future...
November 13, 2020 at 9:30 am
BIC Graphic North America, Clearwater, Fla., has launched three different promotions to help distributors boost sales through the end of the year. The promotional products supplier is also permitting the offers to be combined for the first time ever, resulting in up to $5,300 in savings...
November 12, 2020 at 12:09 pm
Storm Duds Raingear, Attleboro, Mass., announced the hiring of Michelle DeMayo as national account manager and Alan Rice as multi-line representative. DeMayo came to Storm Duds in August 2020 with 28 years of sales experience. She started working in the scholastic and collegiate jewelry industry before entering the promotional products industry several years ago as…
November 12, 2020 at 9:18 am
Most promotional products distributors are aware that showing up on search results is important to the long-term growth and sustainability of their business. However, few give it proper attention, if any at all, or they search for solutions but end up overwhelmed by information overload. Here's how to avoid that...
November 9, 2020 at 11:45 am
Four Seasons Total Landscaping announced in a Facebook post on Sunday that it would release a line of merchandise today, while clarifying that it “would have proudly hosted any presidential candidate’s campaign at our business." As promised, the company now has a fully stocked merchandise store, complete with stickers, three T-shirt designs and a hoodie...
November 9, 2020 at 10:53 am
Chocolate Inn | Lanco, Hicksville, N.Y., announced that it has entered into a relationship with Mrs. Fields to represent the company’s products in the promotional products industry for sales to promotional products distributors. The initial product offerings will feature three-pack nibbler-size versions of the Mrs. Fields classic chocolate chip cookies, white chocolate macadamia nut cookies and...
November 5, 2020 at 11:46 am
alphabroder, Trevose, Pa., unveiled TM Studios, a virtual content hub that provides promotional products professionals with fresh and timely collateral. TM Studios consists of three distinct, easy-to-use sections: The Virtual Content Library, What’s New, and Digital Lookbooks. For a need-it-now solution, the Virtual Content Library contains eye-catching flyers, inspirational boards, and powerful emails that an…
November 4, 2020 at 2:03 pm
The Vernon Company, Newton, Iowa, has announced the addition of Lisa Hubbard as the company’s new vice president of sales and marketing, effective Nov. 16, 2020. Hubbard brings with her more than 20 years of sales and marketing leadership experience. She most recently served as vice president of sales,…
November 4, 2020 at 11:50 am
Everybody feeling OK? Did you at least get a few hours of sleep? We’ve been refreshing the news just like everyone else, but it’s good to step away for a second and decompress. What better way to momentarily check out than looking at some fun and creative promotional products? We can’t think of anything more fun and relaxing (except maybe mini golf)...
November 4, 2020 at 9:08 am
Overruns have long been a standard part of doing business in the promo industry, but not everyone is on board. We talked to distributors and suppliers to learn the reasons behind overruns, identify strategies for dealing with them and attempt to settle a surprisingly philosophical question they pose. Plus, we ask if the economic fallout from the pandemic rekindled the debate...
