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Publisher

From the Pub

By Matthew Barnes

About Matthew

Matthew Barnes is publisher of Promo Marketing Magazine.

 

Test Drive

Charles Plyter
Is it Tee Time Yet?
Mar 10, 2010

I know it's only March 10th, but I'm starting to feel it—golf season is near. In my dinning room is...



Editor's Notes

Nichole Stella
Whiplash
Feb 15, 2010

» My only regret in life is that I didn’t drink enough champagne.«
John Maynard Keynes, economist (1883-1946)...



Mike's Blog

Michael Cornnell
Sleuthing with Google Alerts
Feb 23, 2010

Well hey everybody, welcome to week two of "Mike talking about handy computer programs." If you missed it last...



Inseams

Who's Up Next
In a Recession, Dress Up To Cheer Up
Jan 20, 2010

A few weeks ago, I had dinner with Executive Apparel's president and its director of product development in Orlando, Florida....



Don’t Wait for the Snow

It’s a Monday and they’re calling for snow on Friday. There’s a tangible excitement in the city. The office hallways have an extra skip with each stride. The weekend might start early with a shortened Friday afternoon and co-workers are already plotting their happy hours and Saturday affairs.  Read More >>

Moving Forward

Wipe your brow and take a deep breath. The toughest economy in three decades is behind us. It’s a new day and a new year. It’s important that we remember the valuable lessons learned from 2009, but it is equally important to start the year inspired and positively motivated.  Read More >>

Solutions for Challenging Conditions

After nearly 10 years of working with distributors and suppliers, I grew comfortable with the annual business cycle. It was a relatively predictable flow that seemed consistent year-in and year-out. The year started with new product launches and an exhausting trade-show tour. The spring months focused on sales efforts and inventory projections. Summer served as the calm before the storm. And each year ended with the fall-winter selling and planning rush.  Read More >>

Too Many Trade Shows?

Does the trade-show competition within our industry have you wondering who really wins? You’re not alone. Many distributors and suppliers are questioning the motivation and benefit of a few show additions expected to launch next year.  Read More >>

Coming up for Air

It’s official: The second decade of the second millennium has started. That’s right, 2010 has already begun. No need to look at your calendar, it’s still September. Nor should you worry about my sanity. Let me explain. For us, the annual event that initiates a new year is receiving the first wave of next year’s advertising contracts. Well, they’re in and I’m encouraged.  Read More >>