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Publisher

From the Pub

By Matthew Barnes

About Matthew

Matthew Barnes is publisher of Promo Marketing Magazine.

 

Test Drive

Charles Plyter
There's an App for That!
Jan 28, 2010

Admittedly, I fell into the category of people believing the hype about Apple's latest release, the iPad. I read the...



Inseams

Who's Up Next
In a Recession, Dress Up To Cheer Up
Jan 20, 2010

A few weeks ago, I had dinner with Executive Apparel's president and its director of product development in Orlando, Florida....



Editor's Notes

Nichole Stella
Work Hard at What You Love
Jan 14, 2010

The other day in the business section of the morning paper (yes, I still read the paper every morning) I...



Mike's Blog

Michael Cornnell
Annual Gift Day and Nostalgia Marketing
Dec 29, 2009

My apologies for the brief absence in posting. I think we can all agree though that besides being the season...



Moving Forward

Wipe your brow and take a deep breath. The toughest economy in three decades is behind us. It’s a new day and a new year. It’s important that we remember the valuable lessons learned from 2009, but it is equally important to start the year inspired and positively motivated.  Read More >>

Solutions for Challenging Conditions

After nearly 10 years of working with distributors and suppliers, I grew comfortable with the annual business cycle. It was a relatively predictable flow that seemed consistent year-in and year-out. The year started with new product launches and an exhausting trade-show tour. The spring months focused on sales efforts and inventory projections. Summer served as the calm before the storm. And each year ended with the fall-winter selling and planning rush.  Read More >>

Too Many Trade Shows?

Does the trade-show competition within our industry have you wondering who really wins? You’re not alone. Many distributors and suppliers are questioning the motivation and benefit of a few show additions expected to launch next year.  Read More >>

Coming up for Air

It’s official: The second decade of the second millennium has started. That’s right, 2010 has already begun. No need to look at your calendar, it’s still September. Nor should you worry about my sanity. Let me explain. For us, the annual event that initiates a new year is receiving the first wave of next year’s advertising contracts. Well, they’re in and I’m encouraged.  Read More >>

OMG … Get off ur Blackberry

My wife and I are blessed. In late July we welcomed our second child, a 6 pound, 2 ounce baby girl into our family. With her big brother, a wild and happy two-year-old, our family of four is abound with good fortune. While we're in constant motion (and, yes, slightly tired), I am sincerely grateful.  Read More >>
 
 
 

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