About Rick
Rick Brenner, CEO of Prime Line, has been a persistent and prominent voice in the promotional product industry for quality, product safety and responsible sourcing. Rick is a member of PPAI’s Board of Directors and Product Responsibility Action Group (PRAG). He was co-chair of PPAI’s first Product Safety Summit. He is a founding board member of Quality Certification Alliance (QCA) and chair of its compliance committee. Mr. Brenner writes frequently on product safety and other industry issues.
May 16, 2013
If you train your staff, there's a risk they'll leave; if you don't, there's a risk they'll stay.
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May 16, 2013
Why... be connected? I've often talked about my love of trade shows and the value of business relationships, which are...
May 15, 2013
May is National Bike Month. Here are five bike-friendly products and apparel to purvey for the next two weeks....
May 14, 2013
The Great Gatsby finally opened over the weekend. Does the unbridled glamour of 1920s-inspired fashion translate to the promotional products...
May 14, 2013
A promotional products distributor recently wrote me and asked how to handle clients that have figured out the industry's pricing...
May 13, 2013
Entertainment and promotional marketing: A pairing that normally reminds us of being forced to eat Hulk-colored Taco Bell at gunpoint...
May 13, 2013
When we communicate with others—through a presentation, through graphics or through text in an article—the use of color can truly...
May 10, 2013
Do you work in Michigan, or do you sell into the restaurant industry? I want to hear from you....
May 9, 2013
Getting out of the commodity game requires hard work, thoughtful work and requires learning new skills and work habits. You...
May 7, 2013
Or "Detective Fiction, Sales and the Art of Listening."...
May 1, 2013
Performance clothing has changed over the past 10 years: silkier, stretchier, more mesh, even less stinky in some cases. So...
Apr 25, 2013
Empowering is the act of giving away your power to those around you so you can elevate the group as...
Mar 18, 2013
Steven Covey reminds us that when setting goals ... "Start with the end in mind." That is to visualize the...
Mar 5, 2013
The Super Bowl has also become the Ad Bowl, where brands duke it out to see who has the funniest,...
Nov 30, 2012
It takes a single negative image to undo even the most successful campaigns in the eyes of your customers—and many...
May 29, 2012
What would happen if you woke up in the morning and your first thought was, "I am never going to...
Oct 20, 2011
It's hard to believe, but there are fewer than 100 days left to achieve 2011 goals! Are you on track...
Jan 20, 2010
A few weeks ago, I had dinner with Executive Apparel's president and its director of product development in Orlando, Florida....
