PM News

New York's MTA Releases Collectible, David Bowie Inspired Metrocards
April 18, 2018 at 2:37 pm

This is a great example of the power of print marketing to bring the people what they want while turning something otherwise mundane, like a Metrocard, into a work of art. As a tribute to one of the greatest and most unique artists of the 20th century, this promotion has truly struck gold, or, at the very least, stardust...

Geiger Regional Vice President Laura Holt Retires
April 18, 2018 at 1:53 pm

After 18 years working as regional vice president of sales for Geiger, Lewiston, Maine, Laura Holt, MAS, has retired on April 13, 2018. Geiger acquired Laura’s company, Holt Marketing Group Ltd., on Jan. 1, 2000. Prior to the acquisition, Holt was actively involved in running her promotional products company,…

Are You Making These 5 B2B Marketing Mistakes?
April 17, 2018 at 1:56 pm

In his 1711 poem “An Essay on Criticism,” Alexander Pope declared, “To err is human; to forgive, divine.” While those sentiments serve us well in an assortment of situations,…

American Apparel Returns to the U.K. With a Focus on Body Positivity
April 17, 2018 at 1:49 pm

American Apparel is back in the U.K. after its tumultuous period of rebranding and acquisition by Gildan Activewear. The reintroduced American Apparel will reportedly focus on body positivity and diversity, according to Vogue. After closing 13 of its stores across the U.K. in 2016, American Apparel will return on April 23, albeit online only. Vogue…

Blue Generation Adds Michael Reisbaum as Director of National Accounts
April 17, 2018 at 1:53 pm

Michael Reisbaum, BASI, has joined Blue Generation, Long Island City, N.Y., as director of national accounts. Reisbaum comes to Blue Generation with experience as a distributor, decorator and supplier representative. "I'm thrilled to bring experience on all sides of the industry, as well as my network of remarkable and successful promotional product distributors to Blue…

New Study Finds Plastic Debris in 90 Percent of Bottled Water
April 16, 2018 at 2:34 pm

A new study of more than 250 bottles of water found small pieces of plastic in 90 percent of them, which has caused the World Health Organization to investigate further. Smithsonian Magazine reported that the study, which was conducted by the State University of New York (SUNY) in Fredonia, involved analyzing water bottles from nine…

MLB Pulled a Cleveland Indians Chief Wahoo Cap Ahead of Jackie Robinson Day Celebration
April 16, 2018 at 2:08 pm

We often hear that numbers don’t lie, and Major League Baseball (MLB), through its adoration of sabermetrics, is looking to pound home that point more profoundly. If we were to look at his figures even casually, we could see that Jackie Robinson would serve as support for those whose allegiance lies with statistics as the…