PM News

Video #2: One Simple Strategy to Surge Your Sales by 33 Percent
February 12, 2018 at 9:53 am

At Proforma, we’re not calling this year 2018. We’re calling it 2X18. 2X your success, 2X your profits and 2X your fun by subscribing to our 2X18 Video Series. Video #2 reveals one simple strategy to help increase your sales by 33 percent.

Avoid Last-Minute Order Panic During Chinese New Year
February 12, 2018 at 11:02 am

Yes, it’s that time of year again. You know how it’ll go, oh seasoned sales pro! We know you are still following all of your New Year's resolutions and refuse to give in to temptations. “In 2018, I resolve to eat less pie, spend at least one hour every morning on follow-ups and make sure…

BIC Graphic's New CEO Is An Industry Outsider, Which Makes Him a Smart Choice
February 13, 2018 at 2:06 pm

BIC Graphic North America, Clearwater, Fla., announced yesterday that it has appointed David A. Klatt Jr. as CEO, effective immediately. Klatt is somewhat of an outsider to the promotional products industry, most recently serving as the CEO of AAMP Global, a Clearwater-based manufacturer of aftermarket automotive parts and original equipment manufacturer technology. Not completely foreign…

Detroit Pistons Use Promotional Seat Covers to Make Money Off Empty Arena
February 13, 2018 at 1:11 pm

Anyone familiar with the National Basketball Association will know that the Detroit Pistons have enjoyed two periods of admirable consistency—the 1986 through 1990 campaigns when they averaged 57 wins and won a pair of league titles and the 2002 through 2008 journeys where they advanced to the conference finals each year and pocketed a third…

The Olympics Are Giving Out Plush Toys Instead of Medals After Events
February 13, 2018 at 2:32 pm

It's hard to imagine the feeling of being an Olympic athlete, let alone finding yourself on the podium after a lifetime of dedication to your sport. You know your family and friends are watching, tearing up thinking about how tirelessly you worked to achieve this monumental achievement. Your country's national anthem plays, you radiate with…

Florida Man Says His Apple AirPods Exploded Mid-Workout
February 12, 2018 at 1:31 pm

Shopping for good headphones can be tough, and often filled with audiophile jargon that the common music listener doesn't fully understand. Do you want active noise canceling? Does it hit the highs you want? Does the driver provide enough bass? Does it explode in your ears? That last one is especially important, and you'd think…

How a Wooden Whiskey Glass Led to a Lawsuit for a Minnesota Drinkware Company
February 12, 2018 at 12:59 pm

While many companies, Sipdark included, sell licensed Glencairn glasses, it seems that the Scottish glassmaker has decided that Sipdark’s wooden whiskey glass too-nearly resembles its iconic glass. Likely as it is that Glencairn would have found fault with Sipdark’s offering due to the design alone...

Olympic Games Viewers Believed Host Nation South Korea’s Flag Was Pepsi Logo
February 12, 2018 at 12:34 pm

Though I can identify most of the European nations’ flags (Slovenia, you definitely stumped me), I know that Sheldon Cooper would never invite me to appear on his eponymous “Fun With Flags” podcast. Being a vexillologist suits the “Big Bang Theory” character just fine, but most people would likely struggle to know what threads represent…

Olympics-Related Promotional Content is a Huge Risk: Here's Why
February 9, 2018 at 2:34 pm

The IOC is very serious about restricting sponsorships, and even though the content might be as simple as a tweet or email blast, even if it says something as simple as “In the lead up to the Olympics, check out all of this great winter apparel”, that content could be in violation of Rule 40 and therefore subject to litigation...

McDonald's Is Giving Away a $10K Ring That Looks Like a Big Mac
February 9, 2018 at 2:48 pm

Did you see the $10K Big Mac ring McDonald's is giving away? Either the fast food chain has severely upped its Happy Meal prize game, or something is afoot. Unfortunately, your kids won't be getting incredibly valuable jewelry with their chicken nuggets anytime soon, but McDonald's is celebrating the launch of two new Big Mac…