PM News

The Importance of Empowering Users
September 15, 2016 at 5:41 pm

Research has shown that the right promotional products can elevate your prospective customers’ opinions of your products. However, selecting the right gift isn’t always easy. Balancing desired outcomes, messaging, branding and costs can be a nightmare. Successful promotional products are not only relevant to your brands, but also to your customers. Your ultimate goal is…

Is This My New Favorite Promotional T-shirt Campaign?
September 14, 2016 at 6:58 pm

Today, I’m giving major kudos to Adobe for its creative use of promotional apparel. In order to promote Adobe Stock, the company teamed up with an ad agency to launch a limited-edition clothing line featuring some classic, laughable stock imagery to show just how much of an improvement the new images are over the old...

6 Watches and Jewelry Items to Accessorize Any Look
September 28, 2016 at 3:03 pm

We may not be fashion experts, but we understand the importance of accessories. Whether it’s a classy-looking watch, a helpful fitness bracelet, a shiny lapel pin or a sparkly pair of earrings, accessories can make a big difference in an outfit. That’s why we’ve…

The No. 1 Reason You Aren’t Rich
October 3, 2016 at 4:08 pm

There’s one reason why most people in our industry aren’t rich. At the end of the day, the business we are really in is the “know, like and trust” business. That’s right. Our real job as industry professionals is to get people to know us, like us and trust us. It’s true if we are…

Why You Should Avoid Vanity Metrics
October 4, 2016 at 4:01 pm

Every business has metrics, but too many use vanity metrics that make them feel good about what is being done rather than providing insights to be better. For example, we’ve all suffered from the call center that is so focused on wrapping up the call rather than resolving the problem. Why? Because the more calls,…

The Wrap: H&M Pulls Plus-Size Clothing from Several Stores & More
October 5, 2016 at 3:34 pm

Here’s what’s happening this week in the apparel world … H&M made a bold move and pulled its plus-size clothing from several stores, according to Revelist. An H&M spokesperson said the company needs the space from the plus-size collection to make room for other fashion lines, like athletic wear, beauty and home. Seeing as the average…

New American Airlines Uniforms Cause Hives and Headaches
October 5, 2016 at 2:43 pm

Most of the time, new uniforms are a good thing. It's a chance to reinvent your brand, boost employee morale and, hopefully, provide more comfortable fabrications. However, that's not the case for American Airlines' new…

7 Health and Fitness Promotions Your Company Needs
October 5, 2016 at 2:19 pm

Between yoga studio memberships, running clubs, vegan fast food chains and smoothie bars, health and wellness has taken over the world. And that's a great thing. People love tracking their miles and donning their favorite athleisure looks all day. It's almost as if health and wellness has nearly integrated completely into our everyday lives, and…

How Fleece Apparel Can Boost Your Bottom Line
October 5, 2016 at 2:05 pm

We’re captains of Team Cozy. We turn the air conditioning down until we’re chilly enough to wear pullovers, we walk the boardwalk at night so we can wear sweatshirts, and we count down the days until fall—our favorite season—kicks off. What did we choose as our team uniform? Fleece—the perfect fabric to cozy up with.…