PM News

Hanesbrands Inc. Partners with National Park Foundation
February 7, 2018 at 2:06 pm

The U.S. National Park Foundation has joined Winston-Salem, North Carolina-based Hanesbrands Inc. to "inspire people from all backgrounds to connect with, celebrate, and support America's national parks and community-based programs." Through the partnership, Hanesbrands will offer officially licensed apparel under its multiple brands, including Hanes, Champion, Alternative and Gear for Sports. "This tremendous opportunity marries…

High Caliber Line Hires Michael Del Bucchia as Marketing Manager
February 7, 2018 at 2:09 pm

High Caliber Line (HCL), Irwindale, Calif., has announced the hiring of Michael Del Bucchia as marketing manager. Del Bucchia brings 25-plus years of experience within the promotional product industry. His career has been highlighted by his management leadership in marketing, national sales, product development and systems management. “Michael brings more than just experience to our…

NFL Uses Merchandise and Social Media to Become Lifestyle Brand
February 6, 2018 at 1:12 pm

On Instagram and Twitter, NFL Fan Style posts both original content and influencer-created posts designed to promote the league’s status as a lifestyle brand. The posts vary in style and content, from professionally shot photographs of models and social-media influencers to tongue-in-cheek photographs of dogs wearing NFL-branded gear...

Companies Cry For "Help," Sue Alleged Trademarks Violators Over Beatles Merchandise
February 6, 2018 at 1:51 pm

When penning “Yesterday,” the penultimate track on The Beatles’ 1965 album “Help!,” Paul McCartney gave us the immortal lyrics “Yesterday, all my troubles seemed so far away/Now it looks as though they’re here to stay/Oh, I believe in yesterday.” Though those words were not likely on the minds of 48 online vendors on Thursday, the…

Pro Towels Promotes Allan Benson to Chief Operating Officer
February 6, 2018 at 2:47 pm

The Pro Towels Family of Brands, Pittsburgh, including Pro Towels, Kanata Blanket Co., Neet Feet and Superior, is excited to announce the promotion of Allan Benson to chief operating officer. Benson has been with the Pro Towels Family for just under a year as the vice president of business development. Working out of the Las…

The Promotional Apparel Industry Needs More Denim
February 5, 2018 at 2:55 pm

It’s time to take denim seriously. Gone are the days when the durable, blue fabric was only for truckers, rockers and Canadians. Now, major brands are beginning to launch entire fashion lines around the versatility and universality of denim...

Jim Thome Chooses Cleveland’s 'C' Logo Over Chief Wahoo for Hall of Fame Induction
February 5, 2018 at 1:05 pm

Nothing in Philadelphia’s sports news cycle will be topping the Eagles’ victory in Super Bowl LII for a long time, but another nice bit of fortune reached us Jan. 24, with the Baseball Writers’ Association of America electing Jim Thome, who played 391 games for the Phillies, to the Baseball Hall of Fame. Though he…

Ariel Premium Supply Appoints Brendan Pigott as Regional Sales Manager
February 5, 2018 at 2:01 pm

Ariel Premium Supply, St. Louis, announced the appointment of Brendan Pigott as regional sales manager for the metro region. Pigott will be responsible for working directly with top distributors in New York, New Jersey and Delaware. Pigott comes to Ariel with previous top 40 supplier experience, and is part of his family’s second generation to…