PM News

Beyoncé Understands Promotional Products Better than Anyone
May 4, 2016 at 3:22 pm

If you've been anywhere in my vicinity this past week, you've probably heard my "Beyoncé is a genius speech." (Sorry, roommates, parents, friends, family, strangers on my bus, etc.) First, she debuted her amazing athleisure line, then she surprised fans with the work of art that is "Lemonade," and, finally, she showed her skills at…

8 Moisture-wicking Products to Help You Break a Sales Sweat
May 4, 2016 at 6:25 pm

Whether you’re sweating a deadline at work or sweating it out at the gym, let’s face it: Sweat is a daily aspect of life. (So is stress. Hmm, maybe those two are connected somehow.) But your end-users have enough to worry about without having to…

3 Promotional Products We Need This Week: Episode 2
May 5, 2016 at 4:18 pm

What do toilet mugs, six packs and flowers all have in common? They’re all promotional products that we (probably) need this week. Here’s why: For any questions about Promo Marketing’s video services, contact Brittany at bhahn@napco.com. Don't be shy!

Trade Shows + Social Media = Marketing Bliss
May 9, 2016 at 3:46 pm

The trade show—one of the main staples of offline marketing. Social media—one of the backbones of online marketing. As marketing continues to evolve and shift, it’s increasingly more important to have a blend of both online and offline channels. And, thankfully, mobile technology has made it easy to do both at once. I’m talking about…

Knowing Your Financial Statements
May 6, 2016 at 6:30 pm

Question: What financial statements do I need to have for my accountant? Answer: The two standard financial statements you need to produce are your balance sheet and your profit and loss statement (also known as an income statement). A balance sheet is a financial snapshot on a given day. It is dated "as of" a…

It's About the Experience
May 10, 2016 at 6:04 pm

Yesterday my friend gave me a T-shirt. It was for his band. I've been friends with this guy for close to 20 years, and we hang out on a very regular basis, but I was still excited to receive this free T-shirt. Why? It didn't have anything special about it. Sure, it has a neat…

Try Patterns and Prints: I Double-Dog Dare You
May 11, 2016 at 6:26 pm

Prints make it easier to mix different colors, textures and fun into one cohesive look. They breathe a touch of life into an outfit. Of course, I get it. Patterns can be overwhelming. They are bold statements. And they are, perhaps, even bolder statements in the promotional products industry. But there are plenty of ways to incorporate them into a promotion without overdoing it...

Little Wonders: 14 Pieces of Apparel Kids Will Love
May 11, 2016 at 5:47 pm

We’ll never forget all those awkward class photos from our elementary school days, mainly because our parents insist on hanging them front and center in the living room. Those photos would be a lot less cringe-worthy had our parents gone with timeless, fashionable youth styles, instead of *NSYNC tees and butterfly hair clips. Give your younger end-users a fighting chance to establish themselves as stylish kids with these classic looks...

Clothing Company Sells Dogs as Accessories in Controversial Stunt
May 11, 2016 at 4:36 pm

When online clothing retailer Lyst announced its “Canine Collection,” 33 dog breeds that could be purchased as fashion accessories, social media was swarmed with angry tweets, posts and comments. Fast forward to Tuesday, when Lyst revealed the collection was a hoax intended to bring attention to the increasing number of dogs that are abandoned and need to be re-homed each year. Still, not everyone approves of the company’s tactics...