PM News

Columbia Sportswear Releases Star Wars Themed Outerwear
December 20, 2016 at 3:53 pm

It what may be the strangest news to come across your newsfeed today, Columbia Sportswear has announced a Rogue One: A Star Wars Story themed line of clothing in conjunction with the film's release on Dec. 16th. It's a pretty strange cross over with the outdoor world and a pop culture behemoth, but maybe if…

Shoppers Appalled By 'Sexist' Email Surrounding This Dress
December 20, 2016 at 3:48 pm

This dress wasn’t meant to be controversial. In fact, it was advertised as quite the opposite. In an email sent by the British clothing store Joy, the bird-patterned frock was described as the perfect garment to wear to your boyfriend’s house to “meet the parents”—all thanks to its “respectable neckline” and knee-length trim, among other things.

Take Advantage of Pantone's 2017 Color of the Year with These Products
December 20, 2016 at 3:45 pm

Pantone's Color of the Year has come to stand for more than just color. It's a hue that's representative of the year ahead. For 2017, the Pantone Color Institute chose Greenery as the Color of the Year. “Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another…

3 Critical Components of Your Web Strategy
December 27, 2016 at 1:56 pm

Customer shopping expectations are racing ahead at light speed. We are at the point where buying online is often simpler and preferred over talking with a person. When that happens, new value is created and a new buying preferences are formed. To build your business, you must leverage your relationships while participating in the burgeoning…

Louisville Apparel Brand Stonewear Acquired by California Competitor
December 28, 2016 at 10:52 am

Stonewear, a Louisville-based women’s apparel brand, has been acquired by SewSporty, a California athletic apparel manufacturer. Stonewear was founded in 1996 in Boulder and acquired by Great Trango Holdings, a family of privately held climbing brands, in 2001.

The Cavaliers Gave Away Awesome ‘Ugly Sweater’ T-Shirts For Their Christmas Game
December 28, 2016 at 10:21 am

Ugly sweaters have become as inextricable from Christmas as eggnog or, to sports fans, basketball. The Cleveland Cavaliers, hosting the Golden State Warriors on Christmas day, decided to integrate the two traditions of hoops and ugly sweaters with the T-shirts they are giving away to every fan in attendance.

Will Trump Have Difficulty Adhering to 'Made in U.S.' Clothing Regulations?
December 28, 2016 at 9:57 am

One of President-elect Donald Trump's platforms was cutting down on manufacturing job outsourcing. However, this has led many to speculate how exactly this fits in with Trump's own clothing lines, since a majority of the collections are produced overseas. According to The New York Times, this conflict of interest…

Amazon Will Launch Athleisure Brand
January 4, 2017 at 11:26 am

Amazon is redefining what it means to be an e-commerce giant. Last year alone, it launched its own apparel line, reinvented the world of shipping and unveiled its plans for cashier-less convenience stores. Now,…

Exkite Outdoor Apparel is Made from Recycled Kites to Create a Unique Look
January 4, 2017 at 11:11 am

Over the past year or so we have seen a number of major outdoor brands begin using recycled items to create the materials used to produce their products. For instance, each of Columbia’s OutDry Extreme Eco Jackets is made from fabrics that were developed from recycled water bottles. Similarly, Adidas capitalized on this trend as…