PM News

A Very Powerful Question
February 9, 2016 at 5:08 pm

As I returned my Alamo rental car in Newark, N.J., recently, an employee asked if I had any issues with the car and how my trip was. I said, "Fine," and was prepared to get my receipt and walk to the terminal. Instead, I was legitimately surprised by a simple question: "Could we have done…

My 2016 Promo Picks for Spring
February 11, 2016 at 6:33 pm

No matter what my relationship status is Valentine's Day warmly reminds me that winter is ending and spring is (kind of) around the corner. Naturally, I've been thinking about all of the spring promotional products I'd like to have this year. Based on 2016 trends and personal needs, here are four products that I'll be…

Visions Awardcraft Names Wendy Simons Vice President of Sales
February 12, 2016 at 5:08 pm

Wendy Simons has been promoted to vice president of sales for Celina, Ohio-based Visions Awardcraft, the parent company of VisionsXtra. Simons joined Visions Awardcraft last October as executive accounts manager after a successful 17 year career with IMC. While her main focus is VisionsXtra, she will continue…

3 Tips for a Successful Pen Promotion
February 12, 2016 at 5:00 pm

When someone gets a hold of a pen that’s just right (or just write, if we feel like dropping a horrible pun), they don’t want to let go of it. Many of our favorite pens have been promotional pens that we either have received as an incentive or “accidentally” left in our pockets after a…

NBA Looks to Place Advertisements on Jerseys
February 12, 2016 at 4:50 pm

According to ESPN, the NBA sent out a memo this week ahead of Sunday's owners meeting before the All-Star Game in Toronto, that discusses the possibility of corporate logos on jerseys. Sources say the NBA's planning committee wants feedback from the teams prior to the April Board of…

Kanye West Unveils New 'The Life of Pablo' Merchandise
February 12, 2016 at 3:46 pm

Yesterday, Kanye West held a fashion show/album release event for his new album, "The Life of Pablo." For those lucky enough to snag tickets to the Madison Square Garden event, the line for merchandise reached epic lengths, making it the place to be. In typical Kanye West fashion, he pulled out all the stops. T-shirts…

A Lesson in Branding from a Skate Spot
February 16, 2016 at 1:35 pm

Growing up, skateboarding was just about the most important thing in the world to me. I tore through magazines, like Thrasher and Skateboarder, I idolized Tony Hawk, and I watched every skate video I could get my hands on. I…

Taking Your Conversation to the Next Level
February 19, 2016 at 7:04 pm

People don’t buy with their heads. They buy with their hearts. The competition is not for their money. The only real competition is for their emotions. Touch the hearts of the people you serve, and they’ll be back for more. Engage their emotions, and they’ll become raving fans. “I have always believed that by touching…

5 Ways to Improve Your Use of Microsoft Outlook
February 23, 2016 at 6:45 pm

For many of us, we use Microsoft Outlook more than any other software. yet we rarely take the time to brush up on our Outlook skills. Bad habits are ingrained, and our knowledge of Outlook largely is based on when we first started using Outlook. Most of us never took a class and probably haven’t…

Show and Tell: Kid Me Versus Adult Me
February 25, 2016 at 5:14 pm

In the second grade, I brought an owl pellet to school for show and tell. I vaguely remember a combination of laughter and complete disgust amongst my fellow classmates after explaining why I decided to jam a mass of regurgitated bird parts into my backpack to show everyone at school. (The reason is because I loved owls—some would say a…