PM News

12 Ways to Accessorize Your Apparel Promotion
September 7, 2016 at 5:49 pm

We may not be fashion experts, but we understand the importance of accessories. Whether it’s a classy looking watch, a helpful fitness bracelet, a shiny lapel pin or a sparkly pair of earrings, accessories can make a big difference in an outfit...

Differentiating Customers and Vendors in QuickBooks
September 9, 2016 at 4:01 pm

Question: I have a vendor who has become a customer. QuickBooks will not let me use the same name. What do I do? Answer: You can use a variation of the name, such as "ABC Company" for the customer and "ABC Company Inc." for the vendor. Alternatively, you can do something as simple as adding…

Bring Your Playbook
September 12, 2016 at 3:53 pm

And just like that, many of my current team members and I have been together here at Print+Promo and Promo Marketing for more than a decade. We have grown up together in a sense, celebrating some of life’s major milestones. There have been marriages, babies and other “life stuff”—the good and the bad. I honestly…

Dov Charney and the Question of Personal Ethics in Business
September 13, 2016 at 4:26 pm

Yesterday, I wrote a story about American Apparel founder and former CEO Dov Charney's new apparel company, which he plans to build into a rival of his former company. So far, we don't actually know the name of the company, but we do know that it's based in…

The Wrap: Nike Brings Back NFL’s Color Rush Jerseys & More
September 14, 2016 at 5:28 pm

NFL bring back Nike's Color Rush jerseys; Under Armour unveils high-end clothing line; Business of Fashion dives into Amazon's fashion ambitions; Alexander Wang partners with Adidas Originals; and company creates first robotically sewn T-shirt: Here's what's happening in the apparel world…

Indian Garment Workers Demand Enforcement of 30 Percent Pay Raise
September 14, 2016 at 5:03 pm

Hundreds of textile workers in India's Tamil Nadu state have launched protests to demand that the first minimum wage increase in the southern state in more than 12 years is enforced. In July, the Madras High Court ordered a pay rise of up to 30 percent for hundreds of thousands of garment workers in Tamil…

Aéropostale Wins Approval of $243M Sale to Mall Group
September 14, 2016 at 4:57 pm

Teen clothing retailer Aéropostale Inc. won court permission to sell its assets to buyers led by Simon Property Group Inc. and General Growth Properties Inc. after the landlords banded together with liquidators to save jobs and stores—a novel approach that lawyers said could be a model for distressed retailers. The group prevailed at a Sept.…

The Importance of Empowering Users
September 15, 2016 at 5:41 pm

Research has shown that the right promotional products can elevate your prospective customers’ opinions of your products. However, selecting the right gift isn’t always easy. Balancing desired outcomes, messaging, branding and costs can be a nightmare. Successful promotional products are not only relevant to your brands, but also to your customers. Your ultimate goal is…

Is This My New Favorite Promotional T-shirt Campaign?
September 14, 2016 at 6:58 pm

Today, I’m giving major kudos to Adobe for its creative use of promotional apparel. In order to promote Adobe Stock, the company teamed up with an ad agency to launch a limited-edition clothing line featuring some classic, laughable stock imagery to show just how much of an improvement the new images are over the old...