PM News

Rock Climbing Gyms
August 8, 2017 at 2:05 pm

This weekend, I was going outdoors, and knew it was going to be hot. I decided to take a large amount of water with me, so I went into my cabinet to grab the biggest drink container I could find. What I found impressed me. I found my 32 oz. sports bottle from Doylestown Rock…

These 4 Back-to-School Trends Are Heating Up
August 9, 2017 at 1:14 pm

While we cover our ears and hum Alice Cooper's "School's Out For Summer" every time a back-to-school commercial comes on the TV, there's no denying that September is almost here. And while we can't speak to the latest textbook volumes or which teachers give pop quizzes, we can tell you which fashion trends will be…

Apparently, Tommy Bahama is Making Collegiate Apparel
August 9, 2017 at 12:50 pm

If you like piña coladas, and getting straight A's; if you're sporting a toga, and midterms are a craze, then these shirts are for you. (Yes, I did just make that up on the spot.) Anyway, it looks like Tommy Bahama is betting on college student customers…

Justin Bieber Teams Up With Hanes for New White T-shirts
August 9, 2017 at 12:21 pm

Justin Bieber might be the subject of preteen disdain after he canceled the remainder of his tour, but that doesn't mean that the "Despacito" singer can't design a winning T-shirt. According to GQ, the pop star teamed up with famed stylist Karla Welch to design a new line of white T-shirts for Hanes. Apparently, the…

New American Apparel Online Store Tests Importance of Made in U.S.
August 9, 2017 at 12:08 pm

Last week, Montreal-based Gildan Activewear announced that American Apparel clothing items would still sell through its former e-commerce site starting Aug. 14. It looks like Gildan couldn't wait for the Aug. 14 debut, because the site is officially up and running. …

Innovate!
August 10, 2017 at 2:12 pm

Stand out, be different, be fearless, innovate! The four things above are just one of my 10 secrets of successful people. That’s right. They stand out because they are not afraid to be different and are willing to innovate. Particularly in a business where we sell the same stuff from the same suppliers to the…

Customizing Quickbooks for Promotional Products Distributors
August 11, 2017 at 1:21 pm

Question: Are there any reports in QuickBooks that are designed specifically for the ad specialty industry? Answer: Unfortunately, there are no ad-specialty-specific reports, but all of the reports on QuickBooks can be customized. And some have been put to good use by distributors. If you have loaded QuickBooks Premier specifying the Manufacturing and Wholesale Edition,…

Inkwell Global Marketing Purchases North American Data Forms
August 16, 2017 at 2:28 pm

Inkwell Global Marketing, Manalapan, N.J., has completed the purchase of New York City promotional and print firm North American D.F. North American D.F has been operating in Brooklyn and Staten Island, N.Y., since 1993 providing a wide range of promotional and printed products. North American D.F has built a roster of loyal enterprise clients with…

Buy The Shrimp Farm: The Power of Negative Selling
August 21, 2017 at 10:10 am

When we first started franchising Proforma in the late 1980s, most people in our industry scoffed at our business model. So, we reached out to people outside our industry to start building our franchise concept. In the late 1980s, there was no internet! So we relied on advertising in business publications and attending “own your…

Better Uses of Video
August 22, 2017 at 12:11 pm

Video is more than an opportunity to go viral. In fact, video is almost always better used to support existing efforts, as going viral is akin to winning the lottery. One of my favorite industry “fun” videos remains the Gap Stick video created by the very talented Jeff Anderton, who is now with SnugZ USA. Jeff…