WHAT'S IN STYLE

Lady Gaga Unveils Surprising Tour Merchandise
February 22, 2017 at 11:08 am

Concert merchandise has undergone quite the transition lately. More and more artists are looking to create tour merchandise that embodies fashion and creates buzz. Justin Bieber garnered attention for his concert merch, and Beyoncé caused an internet frenzy with her tour looks. Even so, Lady Gaga still managed to shock us with her new tour…

The 10 Biggest Marketing Mistakes Ever
February 22, 2017 at 10:19 am

There's nothing worse than spending countless hours brainstorming a new marketing campaign only to have it flop. But thankfully, your clients probably never had a marketing disaster as big as these. Recently, Reddit users put together a list of the worst marketing mistakes of all time, and I'm sharing some of the top ones with you. 1.…

Trump's Trade Plans Could Hurt Apparel Sector Most
February 15, 2017 at 11:42 am

In light of President Donald Trump's "America First" trade plan, industry analysts are predicting the retail and apparel industries will be hit hardest, according to Mauldin Economics. Because most of the garment industry no longer operates in the U.S., these companies will feel the impact of Trump's…

Social Media Endlessly Mocks New Wizards Jerseys
February 15, 2017 at 11:58 am

These days, if fans are not happy with a team's new uniform choices, they'll definitely voice their discontent. (The Los Angeles Chargers learned that one the hard way.) Now, the Washington Wizards are feeling the wrath of scorned fans, according to CBS Sports. The team's Monday night game against the Oklahoma City Thunder was broadcast…

Amazon UK Seeks to Disrupt Fashion World With Clothing Line
February 15, 2017 at 12:06 pm

We've been relatively vocal on Amazon's potential apparel ventures. Now it seems the e-commerce giant is looking to disrupt the apparel game in the U.K., too, according to Engadget. Recently, Amazon U.K. snatched senior design and buying experts from U.K. retailers M&S and Primark. Supposedly, Amazon's own…

Under Armour Releases Misty Copeland Athleisure Line
February 15, 2017 at 12:21 pm

With athleisure continuing to dominate the sports and apparel market, it's no surprise that Under Armour is doubling down on its athleisure offerings. According to SGB Media, Under Armour launched a new athleisure line in partnership with ballerina Misty Copeland: "Inspired by Misty Copeland." The collection is…

S&S Activewear Names Marc Vitulli Vice President of Marketing
February 15, 2017 at 12:29 pm

S&S Activewear, Bolingbrook, Ill., a distributor of uniform and promotional apparel, has hired Marc Vitulli to its corporate team as vice president of marketing. Vitulli has worked as a marketing consultant for S&S for the past two years, during which he developed a comprehensive understanding of the company’s business processes and target audience. Prior to his work…

More Retailers Drop Ivanka Trump's Apparel Line
February 8, 2017 at 10:00 am

After Nordstrom and Neiman Marcus recently announced they would not be restocking the Ivanka Trump collection due to poor sales, it seems more retailers are following. According to BuzzFeed, retailers Belk, Jet, ShopStyle and Home Shopping Network also have dropped the Ivanka Trump brand. "When our major…

Patriots Use Apparel to Mock Roger Goodell
February 8, 2017 at 10:11 am

NFL Commissioner Roger Goodell definitely will need to develop a thick skin to get through this Super Bowl victory. After the New England Patriots made the comeback of a lifetime to become champions, they clearly are not pulling any punches when it comes to their victory parade. If you recall, Goodell punished the Patriots for the…

People Line Up For 'Refugees Welcome' T-shirts
February 8, 2017 at 10:53 am

After Donald Trump made the executive order to ban refugees, opponents of the ban have taken to apparel to express their discontent. According to Fox25, a T-shirt shop in downtown Oklahoma City made quite the impression with its "Refugees Welcome" T-shirt campaign. McKenzie and Company offered to print…