WHAT'S IN STYLE

Adidas Ventures Into On-Demand, Customized Apparel
March 29, 2017 at 11:58 am

If consumers had it their way, they would customize a piece of clothing and have it ready immediately. This might seem like a futuristic desire, but it turns out, Adidas is on the ball. According to…

Is Bulletproof Clothing Going Mainstream?
March 29, 2017 at 11:41 am

Bulletproof clothing mostly is reserved for law enforcement officials. However, it turns out a man named Miguel Caballero has been outfitting the world's VIPs with trendy bulletproof clothing for years. According to CNN, Caballero has long created bulletproof threads for A-list customers, like Michael Bloomberg, Steven Seagal, King Fernando and, rumor has it, Barack Obama. "We…

How to Capitalize on the Power of Promotional T-shirts
March 29, 2017 at 10:34 am

Promotional T-shirts are the core piece of gym looks, boardroom meetings, lazy Sunday loungewear and everything in between. Although the classic T-shirt dates back to the early 1900s, this…

Tom Brady's Stolen Super Bowl Jersey Finally Found
March 22, 2017 at 9:47 am

The case of the missing jersey—not a "Hardy Boys" story, just the actual chain of events that occurred after the New England Patriots won Super Bowl LI. After the Pats won their game against the Atlanta Falcons, Patriots quarterback Tom Brady quickly changed into his new Super Bowl champions T-shirt, and his game jersey disappeared.…

Forever 21 Pulls T-shirt With Accidental Nazi Symbols
March 22, 2017 at 11:29 am

Forever 21, you just can't seem to stay out of trouble, can you? Whether it's ripping off other designers or selling tees maybe condoning rape, the controversy is endless. Now, according to Buzzfeed, Forever 21 has upset consumers again. This time, people are accusing Forever 21 of selling shirts replete with Nazi symbols. While the…

Target's Boston T-shirt Filled With Major Mistakes
March 22, 2017 at 10:14 am

Apparently, it's just on-trend to release state T-shirts riddled with mistakes. At least for J. Crew, the accident worked out in its favor. However, the same can't be said for Target's new Boston tee. According to The Boston Globe, Target sold a T-shirt featuring a map of Boston's neighborhoods. A great idea and all, but…

Agency Trolls Trump With Merch Based on Anti-Trump McDonald's Tweet
March 22, 2017 at 11:59 am

It's so fascinating to live in an era where micro-moments immediately become merchandise. Even with the election cycle over, we're still seeing new politically motivated apparel every day. Last week, someone published an anti-Trump tweet from the official McDonald's Twitter account. The tweet called Trump "a disgusting excuse of a President," which caught a lot of…

My 9 Favorite March Madness Jerseys
March 22, 2017 at 11:08 am

March Madness is such a magical time. I'm probably only saying that because I'm currently winning my group's bracket challenge. Either way, we've got never-ending games, college rivalries and awesome mascots to hold our attention. What could be better than that? And, when you work in the world of promotional apparel, you tend to pay…

Ivanka Trump's Apparel Sales Booming Amid Boycott
March 15, 2017 at 10:55 am

You know what they say—all press is good press. That, at least, seems true when it comes to Ivanka Trump's clothing line. While her brand is embroiled in a boycott, and multiple retailers have dropped her label, she seems to have come out unscathed. Not only that, but…

German T-shirt Retailer Sparks International Incident
March 15, 2017 at 10:55 am

A German online retailer sold T-shirts the Chinese Embassy in Berlin found so offense that it demanded their removal, according to USA Today. Online shop Spreadshirt.de sold T-shirts with controversial slogans, like "Save a dog, eat a Chinese," which apparently did not go over so well with the Chinese…