WHAT'S IN STYLE

These 5 Apparel Colors Are Trending for 2018
December 20, 2017 at 12:32 pm

With the year coming to a close, there's no better time to look ahead to 2018. For us in the promotional apparel world, that means it's time to make predictions about which colors will take off. Pantone already announced its 2018 color of the year, but fashion news sites are beginning to make their bold…

My 5 Favorite Promotions of the Week, Part 4
December 20, 2017 at 12:48 pm

It's been awhile since I compiled my list of promo favorites, but in the spirit of the holidays and "The Sound of Music," I figured it was time to list out a few of my favorite things from this past week. Keep reading for my top five. 1. Sixers Scarf Credit:…

PTA Moms Designed the Latest Must-Have Apparel
December 13, 2017 at 9:44 am

When it comes to the hottest merchandise in 2017, Supreme and Gucci cornered the market. So, it's a little surprising to hear this week's must-have merchandise comes from a group of PTA moms in Williamsburg, Brooklyn. We all know Brooklynites tend to be on the forefront of the fashion trends, but according to The Cut,…

KFC Launches New Merchandise For the Holiday Season
December 13, 2017 at 9:44 am

KFC sent the internet into a frenzy when it launched its new online merchandise shop, KFC Ltd. The fried chicken-themed goods were quick to sell out, thanks to the reasonable prices and clever branding. Now, the fast food company is hoping to take advantage of the holiday shopping season with its new limited-edition collection. [caption…

Nike Releases Exclusive Playlists for Connected NBA Jerseys
December 13, 2017 at 9:44 am

Smart apparel has become more prevalent in recent months. Every company from Levi's to Under Armour is trying to take advantage of the new technological offerings. Now it looks like Nike is trying its hand at the smart apparel trend with…

10 Interesting Facts About T-shirts
December 13, 2017 at 9:43 am

If you're like me, you have a closet full of T-shirts (my favorite is my Spice Girls tour T-shirt). Now that T-shirts have become a true fashion staple, it's not unusual to see the majority of people donning T-shirts as part of their everyday wardrobes. Because of…

Amazon's Apparel Line Now No. 2 In Sales, Trailing Only Walmart
December 6, 2017 at 11:10 am

We have long been tracking Amazon's disruptive entry into the apparel market, and it looks like the company is still experiencing rapid growth. According to Investor's Business Daily, the e-commerce giant is set to overtake Macy's and TJX in apparel and footwear sales this year, leaving it second only to Walmart. Wells Fargo analyst Ike…

Owner of Patagonia Plans to Sue President Trump
December 6, 2017 at 11:40 am

Yvon Chouinard, owner of outdoor apparel company Patagonia, intends to take political matters into his own hands when it comes to President Trump's recent decision to reduce federally protected…

College Bowl Game Webstore Gets School's Name Wrong on Shirt
December 6, 2017 at 11:23 am

Nothing upsets sports fans more than a glaring typo on their team's fan apparel. The Birmingham Bowl outraged University of South Florida fans when it unveiled the official merchandise ahead of the big game. The Birmingham Bowl made a critical error when it unveiled its official "South Florida University" merchandise. (Image…

Helmut Lang Surprises Everyone By Using New York Taxi Drivers as Models
December 6, 2017 at 10:54 am

When it comes to fashion models, you have your top contenders: Bella Hadid, Kylie Jenner, Gisele Bündchen, etc. But New York taxi drivers? That's a talent resource that remains generally untapped in the fashion world, until now. According to the Independent, high fashion brand Helmut Lang recruited New York City taxi drivers to model its new…