WHAT'S IN STYLE

5 Trends Fashion Week Runways Predict for 2018
September 27, 2017 at 11:12 am

With New York Fashion Week and London Fashion Week in the glamorous rearview mirror, we can begin to make some predictions as to what's coming down the pipeline of the fashion world. Since promotional fashion has been following runway trends more closely lately, some of these new looks might work well for your promotional apparel…

Velcro Releases Amazing Music Video to Protect Trademark
September 27, 2017 at 11:30 am

While most companies use lengthy press releases and sponsored news stories to get the word out about the legal repercussions of using their trademarked names, Velcro just took an amazing approach to its battle. The company released a music video entitled "Don't Say Velcro" explaining that every time you…

U.S. Army Trades Iconic PT Uniforms for High-Performance Features
September 27, 2017 at 12:42 pm

Come Oct. 1, the Army will be trading up its classic gray workout uniforms for a darker, more technical look, according to Task & Purpose. These new uniforms feature 32 alternations from the old uniforms with plenty of features meant to aid in performance and increase comfort. Some of the features include: improved identification/key pockets,…

Analysts Predict Athletic Apparel Boom Over
September 20, 2017 at 11:48 am

Athleisure has been under scrutiny for some time now. When Foot Locker reported poor earnings, investors and analysts blamed athleisure's demise. We held strong in our convictions that Foot Locker's fall and athletic apparel were two separate entities, and that athletic apparel continued to perform well. As…

Amazon Could Reach $60B in Apparel Sales
September 20, 2017 at 12:17 pm

It's no secret that Amazon has been doubling down on its apparel strategy, looking to become the top online retailer of clothing. It looks like all its latest moves could pay off big for the e-commerce site's future, according to Investopedia. According to the site's predictions, Amazon could…

Justin Bieber, Marilyn Manson End T-shirt Feud
September 20, 2017 at 12:52 pm

It must be strange to be a celebrity. After all, who else can carry out a very public feud via T-shirts? Thankfully, we all got to watch the mayhem unfold between Justin Bieber and Marilyn Manson. Here's how it all went down. According to People, Bieber used an unauthorized photo of Manson on the front…

Plus-Sized Children's Clothing Causes Controversy
September 20, 2017 at 1:07 pm

As of this year, more and more retailers and clothing brands are expanding their lineups to include more plus-sized offerings. These decisions have been mostly met with positive reactions, and as a result, more brands continue to follow suit. But, when you add plus-sized children's clothing into the mix, apparently, things can get dicey. According…

Pantone Predicts 12 Colors That Will Be Huge for Spring
September 13, 2017 at 12:27 pm

Is there anything we love more in the promotional apparel world than a Pantone color announcement? Last year, Pantone announced its top colors for spring 2017 with Kale and Niagara topping the list, which both proved to be hot colors this year. For spring 2018, Pantone revealed a list of 12 color choices, and they…

Will Nordstrom's No-Inventory Clothing Store Change How People Buy Apparel?
September 13, 2017 at 1:06 pm

It might seem strange that a clothing retailer would decide to open a new storefront without clothes, but that's exactly what Nordstrom plans to do. According to USA Today, the company's new store in Los Angeles will not be your typical clothing store. It will be significantly smaller than its typical department store, and it…