WHAT'S IN STYLE

This week's Fave 5 includes two ends of the pet owner spectrum: dressing them up in hilarious clothing and remembering them fondly after they've gone. While we wish no one ever had to do that second part, Cleveland Browns fans can at least celebrate their late, beloved mascot in style. Read on for our full list...

As the tributes pour in for Kobe Bryant, NBA franchises are also calling on promo goods to acknowledge his influence. The Golden State Warriors were one of those teams, distributing a shirt featuring Kobe's jersey numbers, the number that his daughter Gianna wore, and an NBA logo with Kobe's silhouette...

Minnesota Golden Gophers fans were puzzled to see a onesie with the school colors and logo, but with "Minnesota Badgers" written on the front. The Badger, of course, is the mascot for the University of Wisconsin, one of Minnesota's chief rivals...

With a new year comes new apparel trends, of course, so we wanted to find out what’s happening in the athletic and performance category. Promo Marketing spoke with a supplier and a distributor to see what was popular to close out 2019 and what to know for the new year...

You don't need a date for Valentine's Day to fall in love with promotional products. That's something we do every single day of the year. And, thankfully, we have a job that allows us to celebrate with this weekly column. Enjoy this week's Fave 5, featuring phone wallets, Windows XP lava lamps and whatever a fastnacht is...

The tragic death of Lakers great Kobe Bryant sent shockwaves far beyond just basketball. Naturally, the Los Angeles basketball community wanted to celebrate his legacy, and did so with T-shirts and patches. But his figure might live on on every NBA jersey in the near future, too...

With only a few days remaining until pitchers and catchers report to their respective Major League Baseball squads, New Era is gearing up to enhance their style and that of their teammates through batting practice/spring training caps, with the ingenuity coming in the way of combining main and alternative logos into one design...

Whether or not fried chicken is your thing, it’s pretty hard to knock Popeyes for its promotional marketing efforts. The company’s latest venture proves the bigwigs don’t have to wing it to encourage patrons to become even fonder of their products. Owing a nod to employees’ uniforms and likely an athleisure label from Beyonce, Popeyes now has a new apparel line that’s already going strong...

Soccer fans are used to seeing logos on their teams' jerseys. Some are better than others, depending on whether the sponsor has a clause in their contract that allows the team to match their color scheme. Heck, some sponsors are even "unsponsoring" the shirt. Basketball fans are warming up to the idea, with the little…

After putting itself in the hotseat over a questionable advertisement during the holiday season, the fitness company Peloton is doing a little bit of backpedaling, so to speak. (We promise this will be the only pun in this story.) Despite the commercial backlash, Peloton has become one of the biggest names in the sort of "luxury…